Cluster

GTM infrastructure for agents

[Cluster @getclusterai]

help make me better pls

[Luis Costa @CostaLaveron]

We're hiring a founding eng at @getclusterai. If you

- pay attention to detail
- think about users first
- like early stage chaos
- want to own complex features end to end
- want to ship like a demon
- are autonomous
- want the opportunity to ship the latest & greatest frameworks to production
- are a future founder
- want to build a software factory

DM me your CV/github

[Cluster @getclusterai]

be creative

[Luis Costa @CostaLaveron]

plays you can run in a single prompt with Claude/Codex + @getclusterai:

> monitor for potential customers following your competitors on X/Linkedin, find their email, send an email sequence
> scrape replies of your viral tweet, qualify them, find their linkedin, message on linkedin
> find recently funded startups, find folks with the right titles at those companies
> find lawyers with 2k-5k linkedin followers posting 2+ times a month, scrape people liking their posts, message them.
> get alerts when champions at your companies change jobs

GTM is only bottlenecked by our imagination right now.

[Cluster @getclusterai]

RT @enrique_goudet: Great Founder GTM dinner hosted by @hello_cluster in the West Village. Come by the next one if you want to meet other g…

[Luis Costa @CostaLaveron]

Started the day right!

@hello_cluster x @concentrateai coffee event in the West Village

[Luis Costa @CostaLaveron]

You know your customers are cracked when they need 20 campaigns to A/B test which flex works best

[enrique goudet @enrique_goudet]

Excited to cohost a cold brew event with @concentrateai @hello_cluster

Come through to meet other cool founders / gtm folks

RSVP here: https://t.co/MQUVPMjMXz

[Luis Costa @CostaLaveron]

A cold linkedin message led to a live demo with >10 operators deep in AI & GTM.

I had the pleasure of presenting our product to
- Founders of AI startups
- GTM operators at trillion dollar tech companies
- Elite MBA candidates

All because @n_wallyy happened to be in one of the linkedin campaigns @hello_cluster created & invited me on to demo to his community.

Thanks for having me Nick!

And reminder to keep putting yourself out there.

[Cluster @getclusterai]

prompt me to automate this btw

[Luis Costa @CostaLaveron]

Spoke with an early GTM hire at a 7 fig ARR startup, generating > 250 meetings / year with manual linkedin outreach.

A fun part of helping companies with GTM is sharing what works, so here's their exact method:

1. Follow lead & their company page without connecting

2. Wait one week

3. Send a connection request (no note)

4. Send a message creating FOMO by naming competitors you're already working with. Then, tease a relevant idea without fully explaining it (e.g. "I have some ideas that I think would work for your team.")

This single strat is 95% of their pipeline.

Trying this myself asap.

[Luis Costa @CostaLaveron]

I see too many people start cold messaging prospects before they've properly tapped their network.

You will need cold outbound to scale, but guess what: It's 10x easier to sell or get feedback from people that already know you to some extent (even if it's a bit uncomfortable).

That's why we've built 1st degree linkedin connections as a native signal in @hello_cluster.

Just connect your linkedin & MCP, tell Claude who it should find in your network (e.g. "software engineers working at startups with 50+ employees, ideally working on agents") and watch it deep research your 1000s of connections in minutes to find ideal prospects.

It's free.

Alternatively, you can also export your connections from linkedin and process them yourself (probably using some combination of an agent harness and exa). Here's how to get the connections from linkedin:

1. Log in to LinkedIn on a desktop browser
2. Click the Me icon at the top of your page and select "Settings & Privacy" > "Data Privacy"
3. Click "Download your data" under the How LinkedIn uses your data section
4. Select Download larger data archive (or choose Want something in particular? and check Connections).

Happy warm selling!

[Cluster @getclusterai]

Out: Massive cold email campaigns

In: Targeted, self-improving GTM loops

[Luis Costa @CostaLaveron]

the best piece of advice we got during a16z speedrun:

focus on message-market fit.

a lot of founders will try 1 or 2 cold email sequences and declare "outbound doesn't work" when they don't see results right away.

we worked with a sales coach who showed us the reality of making outbound work for his clients:

- dozens of email sequences sent to batches of 100-200 leads.
- months of iteration with little results.
- but once you do find a winning angle (>1% positive reply rate) ---> you can scale meetings quickly.

why is it hard to find message market fit?

because a good cold email has many ingredients:

1. pain points
2. value props
3. quantification
4. social proof
5. CTA/offer

for each of these, you have multiple options on what to select, which leads to a combinatorial explosion of potential emails you can send.

to find the combination that works simply requires iterative testing with your market.

the good news? with AI you can systematize this process. The key is grounding your agent in real data and an iteration framework (e.g. the ingredients framework above).

with claude & tools like @hello_cluster executing on this just requires a few prompts.

[Luis Costa @CostaLaveron]

Your competitor's audience = Your ideal customers

Here's how you can reach them with just a few prompts:

1. Think about how your customers engage

- Following competitor linkedin profiles
- Following competitor X profiles
- Engaging with certain posts
- Reddit
- Review sites (like G2 and Capterra)

2. Scrape them

Depending on what you need you can probably use apify/exa/niche saas to scrape it.

If you want to just prompt your AI to get it, @hello_cluster has a ton of signal data in one MCP.

3. Filter to your ICP

Social media has a lot of noise, so filter your list down to people that are great fits (right title, working at the right kind of company, right location etc.)

4. Reach out

Many of the people on your list are probably debating which tool to buy right now. Reaching out at the right time puts you in the conversation.

I would do a simple 3 step automated linkedin sequence with light personalization sprinkled in.

Easy to do in heyreach/dripify, or @hello_cluster's built-in sequencer.

> Outreach so targeted people almost feel weird getting it.

[Cluster @getclusterai]

👀

[Luis Costa @CostaLaveron]

Launch video loading...

[Cluster @getclusterai]

🗽❤️

[Luis Costa @CostaLaveron]

When our startup returned to NYC from SF a month ago I was a little bummed to leave the AI epicenter... but damn the vibes in the city right now are UNMATCHED.

- Knicks going off
- Weather 12/10
- We hosted a padel event
- Rooftop golden hours so good it feels like CGI
- Club is live

Life is good

[Luis Costa @CostaLaveron]

Attending NY @Techweek_ ?

Skip the generic panels and mid networking over pizza.

Come to @hello_cluster 's padel event on Wednesday instead! 🎾

We're bringing together NYC founders and GTM professionals to get active and chat about what AI workflows are actually helping build pipeline today.

DM me or RSVP below

[Luis Costa @CostaLaveron]

Yo @mrsharma , the sold out messaging on @pov__beauty is very clean 👀 @hello_cluster 's AI made a nice popup to go with it in 87 seconds.