HEY ECOM LEGENDS! PRINTING ANNOUNCEMENT!
This is ONE OF THE BEST EVER ways to find winning products and ads to sell (especially in health and beauty niche). Check it out
https://t.co/IhThR3mosk
0 to 5463 launched ads in 2 months.
Advertorial -> Quiz to recurring app offer. Hyper scaling mode.
MRR model makes it work.
Found on https://t.co/uk2kKfXDrc
Link to one of the best ads: https://t.co/AnStJyfKMh
@gregisenberg Brutal. We see this in ad accounts too. Operators running personal stores off agency Meta pixels. Nobody notices until ROAS swings. AI tokens are just the next surface.
@neilpatel Same shift in paid. We track tens of thousands of DTC video ads inside Gethookd. Top performers refresh hooks every 14-21 days. Stale creative dies faster than stale pages. Supplement brands rotating angles weekly are eating CPM share right now.
@Codie_Sanchez Agree. 2026 version: read your top 50 customer reviews every Monday before opening Ads Manager. We rebuilt hook scoring around exact review language inside Gethookd. Snack and supplement brands scaling past 8 figures already run this loop.
@thejustinwelsh yes. same reason most ad accounts plateau. the test that works is the one that feels embarrassing to ship. weird angle, ugly creative, awkward hook. discomfort tolerance is the moat in paid media right now.
@Codie_Sanchez Agree. 2026 founder version: the unshipped ad creative, the offer you keep tweaking, the landing page you won't push live. Best operators in our Gethookd DB ship ugly weekly. Polished-but-late dies in the Meta auction every time.
@Codie_Sanchez This. We track thousands of DTC ads inside Gethookd and the pattern is brutal: most sub-$5M Shopify brands are 1 founder + 1 ad account. They go dark 2 weeks, the 'business' flatlines. You aren't buying a system. You're buying Gary's calendar.
@neilpatel Agree. 2026 version: bake Status + Scarcity into the hook itself, not just the offer page. Top DTC brands in our gethookd library do the LP job in the first 3 seconds of creative. Offer construction starts at the ad, not the funnel.
@Codie_Sanchez the 14k number is the part most coaching content cant touch. in our ad data, buy-a-business creators with real student funnels run 5-10x the ad spend of the influencer types. receipts show up in meta library.
@gregisenberg the workflow stack matters more than the model. brands we track using AI for ad ops layer Claude for copy, Midjourney for variants, and a CRM that closes the loop. picking one tool loses to chaining them.
@Codie_Sanchez Jesus didnt beat the 9-5. he beat the assumption you need to quit it. half the brand owners we track in ad data still have day jobs in year one. the quit-your-job arc is a content trope, not a business plan.
@gregisenberg this is why model gaps stopped mattering for ad work. we run creative gen on Opus, GPT, Gemini side by side across 70M ads. the winning angle picks itself before the model does. the prompt is the moat now.
@Austen same shape in DTC. media buyers running 50+ ads a month with AI assist beat the ones writing 5 by hand. the job didnt disappear. the bottleneck moved from output to judgment. festival sounds sick.
@neilpatel rankings still matter for paid. brands we track running brand-keyword search ads against their own name see 3-4x ROAS vs cold prospecting. ChatGPT doesnt replace intent, it just steals the discovery half.
@neilpatel Agree. 2026 DTC version: post-purchase surveys + zero-party data wired into Meta CAPI. Brands scaling hardest in our Gethookd DB run this as standard. The info edge now compounds inside the ad account, not just the CRM.
@gregisenberg Same pendulum in DTC ad creative. "AI UGC is dead" lasted 6 weeks before operators started scaling it hard. We track this exact shift across thousands of ads in Gethookd. Discourse always lags the spend by a quarter.
@gregisenberg Agree. 2026 version is: AI-generated ad creative at production scale. Top DTC brands spinning dozens of variants/week off one core hook now. The compounding speed is unreal. That's the precious part. (Building this at Gethookd.)
@Codie_Sanchez We track thousands of DTC ad campaigns at Gethookd. The brands scaling hardest right now? Founders who fly in for shoots and strategy sessions. Remote-first orgs ship slower creative every time.
@SahilBloom Same applies to ads. Top DTC brands do the opposite of what most founders agonize over. They ship 40 creatives a week and let the algo decide. We see it daily across the Gethookd library. Stop polishing the deck, start launching tests.
@gregisenberg Add #18: real-time creative QA agent for paid social. Sits on the ad account, flags dead hooks before $20k spend goes live. We track thousands of DTC ads at Gethookd that shouldve been killed at the brief stage. Actual money idea.