Digital strategy, design & marketing for financial advisors and fintech. #XYPN Winner. Founded by @JudMackrill and @KimMackrill. Acquired by @CarsonGroupLLC.
15 chairs now assembled thanks to @autonomousdotai, @Connor_Brandt and about a dozen more team members in preparation for the great @CarsonGroupLLC Marketing Migration of 2018. Now on to 19 desks!
The secret of content marketing is this: you’re giving information away without expecting something in return. Yes, you’re hoping for something in return, but at the end of the day, it’s about the long game.
https://t.co/O20Ubo6t4i
Blogging advisors: As you look toward putting your thoughts out there for everyone to read, allow these 3 questions to direct you.
https://t.co/eS8i9vSQA6
"You definitely need to learn to play by the rules, but don’t let the rules keep you out of the game." 3 Reasons Advisors Don't Blog Regularly https://t.co/qq2T31voRl
Patience is a rare virtue in the world of financial marketing. The great @annhandley is here to remind us why the payoff is worth the wait.
https://t.co/Edpq5R8SWI
Struggling to understand how your site is performing in Google results? Try Google Search Console. It's kind of like a simplified version of Analytics that lets you see how Google sees your site. https://t.co/Psdaqp4MFq
If you've never taken the time to get Google Analytics set up, today is the day to start understanding how people use your website and how you can engage them better. Google has a great start-up guide here: https://t.co/xtxfmsKfzP
Great piece from @MichaelKitces: "When you shrink the domain of what you need to learn on a specific topic, you really can become an expert in a relatively short amount of time."
https://t.co/YXmkY6Vwj0
If you're running Facebook ads for your firm and haven't checked on them in a bit, now is a good time to do so. They've removed popular targeting options like Income, Net Worth, Liquid Assets, and more, even on campaigns that are currently running. https://t.co/pOf42Fgwz3