People feel that in order to create content for social you have to be an expert! This is not the case. As long as you don't claim you're an expert, you can always document your journey. You will always add value if it is authentic and truthful.
Remember, you don't want your brand to be one-dimensional. Make sure you are posting on other social channels as they will have a different audience with different consumption preferences.
It's not just Insta, nor Facebook or Youtube. Your brand needs to add value across numerous platforms. It all comes down to strategy and how your content will live in each channel.
A big thanks to our team @methodvisual @captionphotographyyyc . The last week has been feet on the ground capturing real footage. They have had to deployed on short notice just to get the job done! Next is content creation.
When working with our clients, we make sure to deploy content on a daily basis and across strategic social platforms. We always strive to shoot emotional and relatable content.
Social media content and deployment shifts very quickly. This year Neil Patel believes video content will be king. We say add value to your audience as opposed to ego-driven messaging. Answer the question 'How do we serve?'
When we film for social media content we always help our clients prepare. For @lukusdevelopments we had Dom create a script for his 'About us' video, which was then projected onto a teleprompter. This helps us save time and provides accuracy in the messaging.
We introduce a strategy for our new brands to announce a change in their social media. It allows a break from what was previously posted and creates buzz around a "New Look"
We get excited when we start with a new brand and they front load us with content never seen. Cannot wait to deploy!lukusdevelopments
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#getmvmnt#yycrenovations… https://t.co/9pQLyxevHk
We start each week with our clients in a social media strategy session, talking about metrics, content engagement and brand awareness. Next week we are in Red Deer shooting for… https://t.co/CZtFs7dxtI
We follow our brands. Our client dreamspace_interiors_calgary is driving out to Invermere to install some high-end cabinets. More progress content to come. Be sure to follow and support… https://t.co/wERhnzdv6p
It's important we are fully integrated in capturing our clients content and deployment. We start with a strategy and move to photography/videography. We will then go back to the lab,… https://t.co/nzmOZZ9PRb
We were fortunate to get called in and help drive some cool content for mountaincultures showing off their rad Ski Bikes. Go check them out! I bet Tim @methodvisual couldn't get… https://t.co/zIESjCVMJj