Norland Post's open rate dropped slightly last week. ๐ฝ
While searching for the reasons, we found ourselves as this week's content is ready.
"Why do email open rates drop?" is going to be published tomorrow.
5/ ๐ฃ Leverage the power of storytelling
People remember a story they can relate to or place themselves in. Your customers donโt care about your accolades. They are the hero of their story and want to know how you, as a guide, can help them improve their lives.
5/ โ๏ธSave thinking time with CTAs
Users need to be moved to action. Make your main CTA aligned with your value proposition and place it effectively across your site.
Give them a reason to click the โSign Upโ button. In fact, make it an obvious choice to do so.