Ryze AI - autopilot for paid ads and SEO

AI that runs your Google & Meta ads · Used by 200+ agencies & 3,000+ marketers

[Ryze AI - autopilot for paid ads and SEO @getryze]

Google Ads tips that 2x your ROAS

[Ira Bodnar @irabukht]

10 google ads tips that can 2x your roas:

1/ bid on the question versions of your keywords
buying keywords cost $5 a click. questions like "why is my skin dry in winter" cost $0.10, and almost nobody bids on them

2/ raise your quality score going from 5 to 7 cuts your cost per click by 28%

3/ reorder your product titles put the words people actually search first ("running shoes for flat feet") and your brand name last

4/ reuse your meta winners
the ads already winning on facebook and instagram can run on google's demand gen placements at a 40% lower cpc

5/ run a separate win-back campaign
build a campaign just for past customers who stopped buying. one brand made €455k from this alone

6/ list your bestsellers twice
a second listing with a different title lets you show up 3-4 times in the same search

7/ cap spend on your brand name
ads on your own name look super profitable, but most of those people were coming to buy anyway

8/ run search alongside pmax
without a search campaign next to it, you can't tell which sales pmax actually created

9/ set up server-side tracking
browsers and ad blockers hide a chunk of your sales from google, so good campaigns look weak and get cut. sending sales from your server fixes it

Prepared by growth hackers at Ryze AI, the AI agent for paid ads and SEO/GEO

[Ryze AI - autopilot for paid ads and SEO @getryze]

Dumb SEO vs Crazy SEO

[Ira Bodnar @irabukht]

Dumb SEO:
- "SEO is dead"
- "Black hat is bad"
- "AI-generated content is useless"
- “That could get us penalized”
- "I'm not going to buy an aged domain for $600"

Crazy SEO:

[Ryze AI - autopilot for paid ads and SEO @getryze]

Dumb SEO is the smartest SEO

[Ira Bodnar @irabukht]

Dumb SEO:
- "SEO is dead"
- "Black hat is bad"
- "AI-generated content is useless"
- “That could get us penalized”
- "I'm not going to buy an aged domain for $600"

Crazy SEO:

[Ryze AI - autopilot for paid ads and SEO @getryze]

DA 50 in one week. Wild

[Ira Bodnar @irabukht]

DA 50+ in 1 week on one of our websites🎉

[Ryze AI - autopilot for paid ads and SEO @getryze]

DA 50+ in one week, wild

[Ira Bodnar @irabukht]

DA 50+ in 1 week on one of our websites🎉

[Ryze AI - autopilot for paid ads and SEO @getryze]

DA 50+ in one week, SEO agents are cheating

[Ira Bodnar @irabukht]

DA 50+ in 1 week on one of our websites🎉

[Ryze AI - autopilot for paid ads and SEO @getryze]

Grok is now an ads and SEO machine

[Ira Bodnar @irabukht]

9 skills we made that make Grok incredibly good at ads and SEO:

1/ Ads autopilot
-> Checks Meta, Google Ads and Search Console every hour and suggests what to fix

2/ Citation share in frontier models
-> Runs a full AI visibility audit based on what the latest frontier models cite

3/ Traffic Printer
-> Fixes your website to make it visible in the latest models

4/ Competitor ads scanner
-> Connects to the Meta Ad Library via MCP and pulls the best-performing ads relevant to you

5/ ChatGPT Ads launcher
-> Sets up and manages campaigns in OpenAI's ad manager

6/ Conversion tracking fix
-> Does a full diagnosis of your conversion events and how they flow into the ad accounts

7/ Creative engine
-> Turns your best ad into 10 new variations with different hooks, because Meta needs 400+ fresh creatives a month at scale

8/ Creative fatigue alarm
-> Flags ad sets where frequency passed 4 and CTR halved

9/ Landing page vs ad match
-> Reads each ad and its landing page and flags where the promise and the page disagree

Trying to make AI as good at marketing as the best of us

Let us know what to ship next

[Ryze AI - autopilot for paid ads and SEO @getryze]

Clone any competitor's ChatGPT strategy

[Ira Bodnar @irabukht]

to replicate any competitor's GEO strategy, do this:

1/ open the Ryze AI Chrome extension
2/ check the pages that got them cited in ChatGPT
3/ spot the sites that made ChatGPT trust them
4/ list the questions where ChatGPT names them, not you
5/ steal the page layout ChatGPT remembers
6/ ask Ryze AI to recreate it for your brand

that's it

literally so easy, your next $1M ARR is sitting in ChatGPT

[Ryze AI - autopilot for paid ads and SEO @getryze]

Agents cut SEO costs by 90%

[Ira Bodnar @irabukht]

Jev dropped the price of SEO/GEO fixes by 90%

Agents that audit and fix a client's SEO/GEO used to cost us ~$250

Here's where the savings come from:

1/ 30x faster reads of Search Console and PostHog/Mixpanel data

2/ 30x faster checks of what ChatGPT searches on Bing

3/ 30x faster modeling of what users ask Gemini and Claude

4/ 30x faster scans of who ChatGPT and Claude cite

5/ 30x faster analysis of the sources behind those citations

6/ 30x faster gap analysis: why they get cited and we don't

7/ 30x faster fixes across 1,000s of pages on large client sites

8/ 30x faster sorting of which page types ChatGPT cites

9/ 20x faster creation of the pages that make ChatGPT pick you

Available in the Ryze AI app and MCP/Claude Connector, link in the 1st comment 👇

[Ryze AI - autopilot for paid ads and SEO @getryze]

Outspend funded startups with an ads loan

[Ira Bodnar @irabukht]

You can take a loan to run Meta ads

And outspend the cool startup that just raised $100M👇

4 legit fintechs that specialize in loans for Meta ads, used by tech and apps:

1/ Opal
-> A charge card made for ad spend, limits up to $10M, 1 to 2% cashback
-> Run ads on their money, pay them back 55 days later from the sales

2/ Uncapped
-> A fixed-term loan for ad spend, $10k to $10M, one flat fee, no interest
-> Money in days, you know the repayment date and the total cost before you sign

3/ Capchase
-> Get a year of ARR today, spend it on ads, repay from the subscriptions as they come in

4/ Braavo
-> Your app made $50k this month, but Apple only pays it out in 45 days
-> Braavo gives you that $50k today, plus a loan on top, so you can spend it on ads now

This is pretty common in ecom and mobile apps, but SF hasn't discovered it yet

[Ryze AI - autopilot for paid ads and SEO @getryze]

Agent-ready sites get 10x the signups

[Ira Bodnar @irabukht]

Our AI agent sign-ups went up 10x after we fixed the agent experience on our website

Everything we did is in the article, plus a prompt you can give to Claude and it will make your website agent-ready on its own https://t.co/JAoRR6DBRg

[Ryze AI - autopilot for paid ads and SEO @getryze]

Ranked: where startups should put money first

[Ira Bodnar @irabukht]

marketing channels for startups, ranked

S
word of mouth
founder-led content
luck

A
seo + geo
growth loops
organic social

B
paid ads
ugc + influencers
launches
new media
cold calls + sms (if you sell to traditional businesses)

C
partnerships
affiliates
reddit

D
geo-arbitrage ads
newsletters

F
billboards
cold emails
conference booths
pr agencies + press releases
paid ads with no tracking and no testing

[Ryze AI - autopilot for paid ads and SEO @getryze]

Marketers who code never go unemployed

[Ira Bodnar @irabukht]

if you learn marketing engineering, you will never be unemployed again.

you need two things for all of it: claude code and a github account. marketers who know how to use them well and build their own agents will make real money for their companies.

11 steps:

[Ryze AI - autopilot for paid ads and SEO @getryze]

DTC brands train the best ads talent

[Ira Bodnar @irabukht]

List of 200+ companies to poach marketers from, and how to hire them:

1/ DTC brands and apps are years ahead of tech on paid ads
-> Ecom relies almost 100% on paid ads to get customers, and has nailed it

2/ The best schools to poach from: Praktika, Cider and DramaBox (list of 200+ in the first comment)
-> Each has launched 50,000+ ads to find the 0.1% that win

3/ Hire someone who has managed $100k+ a month in ad spend
-> Ask about their best ad: the hook, the cost per customer, how long it ran. Real operators know these numbers by heart

4/ Most ecom media buyers make $65k to $90k a year
-> A VC-funded company can pay up to 2x without blinking

5/ Wispr Flow proved the playbook works for SaaS
-> Creators paid 7% of ad spend, 700 new ads a month, one media buyer, $2B valuation

6/ In the interview, hand over your ad account for one hour
-> Ask what gets turned off first and which ad comes next. You'll know in 10 minutes

7/ The paid ads team you need to get from $5M to $100M ARR
-> 1 media buyer, a few creative strategists, 1 influencer manager, 1 UGC manager with 1 or 2 assistants, 1 editor

8/ Ecom hires bring the best ecom secrets, like testing an ad until 30%+ of people watch past the first 3 seconds

9/ Testing 100+ creatives a month cuts cost per click by 60%

10/ An ecom hire will also build the machine behind testing hundreds of creatives a month
-> Who briefs, who films, who edits, who launches, and how a new ad goes from idea to live in days

Full guide on hiring them, plus the best brands to poach from, in the first comment

[Ryze AI - autopilot for paid ads and SEO @getryze]

Muse is the media buyer you can't afford

[Ira Bodnar @irabukht]

Muse can manage your ads now! Here's what it can do:

1/ Connect Muse directly to Meta Ads with one prompt

2/ Also connect it to Google Ads and 75+ other marketing tools

3/ Launch campaigns by just asking: "launch a $50/day campaign for our new product in the US"

4/ Make 100s of new ads in your brand style, uploaded paused for your approval

5/ Ask anything about your accounts: "which ad brought the most sales last week?"

6/ Let it manage your ads on its own: it pauses losers and scales winners every day

7/ Schedule any job: "check my ads every Wednesday and fix what's broken"

Full guide on https://t.co/n0Bmxa8veN

[Ryze AI - autopilot for paid ads and SEO @getryze]

AI ads turned mushroom coffee into $300M

[Ira Bodnar @irabukht]

RYZE went from $120K to $300M+ a year selling mushroom coffee with AI ads, here's what we need to learn from them:

1/ They have an offshore army of AI video editors
-> They hire AI video creators in 12 countries: Serbia, Ukraine, Spain, Peru, Lebanon, Brazil, Argentina, Nigeria, Romania, Mexico, Georgia and the US

2/ They run an insane amount of ads: 6,200 live at once
-> And 60K+ have been tested

3/ They sell $45 bags of coffee running AI Pixar-style soap operas
-> Her best friend steals her fiancé, her aunt brings mushroom coffee from Japan, 6 weeks later the bride begs "What did you do?" - I used RYZE

4/ To get a job there you need to create 2 Pixar-style ads

5/ Editors get drilled on new AI pipelines every week
-> Weekly sessions break down winning ads and new tools like Kling, Veo, Higgsfield and OpenArt, plus a bonus when an ad wins

6/ They use AI to pick the next best ad and every second of it is calculated
-> A storyboard writer maps what the actor does and which clips come from stock footage or AI, editors just follow the plan

7/ A casting machine that burns through 4,000 new actors a month
-> Found on Billo, Collabstr, Backstage, Casting Networks and even their own Meta ads, 30% must be real UGC creators, not professional actors

8/ Actors get promoted like football players
-> New actors start in "Growth House" and move up to "Powerhouse" when their ads perform. They scout 15-20 new actors and creators every week

9/ They're building a 100+ creator army that sells RYZE on TikTok
-> Creators post videos with a buy button right inside TikTok and get a cut of every sale, top ones also get a monthly fee

10/ The whole back office is outsourced to the Philippines and India
-> Filipino assistants handle inventory, suppliers and transactions, the finance director sits in India

[Ryze AI - autopilot for paid ads and SEO @getryze]

Your next marketing hire isn't human

[Ira Bodnar @irabukht]

Instinct can run your ads and SEO now, and it beats 92.3% of human marketers

1/ Connects to Meta Ads, Google Ads and 75+ marketing tools in one message

2/ Launches campaigns from a text: "$50/day for our new product in the US"

3/ Makes 100s of ads in your brand style, paused for your approval

4/ Answers anything: "which ad brought the most sales last week?"

5/ Pauses losers and scales winners every day on its own

6/ Fixes your SEO: "find what's hurting my rankings and fix it"

Full guide on how to set it up: https://t.co/EmFDIuvbJu

[Ryze AI - autopilot for paid ads and SEO @getryze]

Legacy brands have no idea what's coming

[Ira Bodnar @irabukht]

You can't imagine the shift that's about to happen in ecom

The gap between AI-pilled and legacy brands is already huge:

Victoria's Secret, J. Crew and Converse run ~200 ads at a time, each costing hundreds to make

Ridge, Mott & Bow and Mous run 1,000s at a time, each made with AI for ~$2. They're already at $100M+ a year and doubling

[Ryze AI - autopilot for paid ads and SEO @getryze]

200K ads a month. Your creative team is cooked

[Ira Bodnar @irabukht]

200,000 new ads a month. The insane machine behind the biggest $400M+ app empire:

1/ AI launches the ads and decides the spend
-> Genesis built in-house tools that push ads to Meta, TikTok and other networks automatically, prediction models decide the budget, and thousands of tests run on landing pages, headlines and app store pages

2/ Genesis is the company behind ~50 apps, including BetterMe, Headway, My Drama, Universe and Jiji
-> It co-founds each one and handles money, legal and hiring, plus direct lines to Meta, Google, Apple and TikTok. Founders are just responsible for growth

3/ One of their apps spent $6M a month on ads
-> My Drama, a short-drama app, went to $100M ARR

4/ Their app My Drama spent $1M+ building its own AI ad factory
-> The AI finds the most viral moments in each episode, cuts them out, stitches them into a new ad and adds a title
-> Every ad is scored on whether people keep watching past the first 5 seconds, and the next batch is built from the winners

5/ 15,000 new ad concepts every month
-> Translated into 12-15 languages, so one idea becomes 10+ ads. 100,000+ tested every month without "hundreds of marketers"
6/ 30,000 video ads live at the same time
-> My Drama gets ~2B ad impressions a month, and 70% of its users come from paid ads

7/ BetterMe has ~2,600 ads running from one page right now
-> The same ad in Portuguese, Turkish, Spanish and more

8/ They advertise from pages without their brand
-> Headway runs ~290 ads from a page called "Key Insights From Bestsellers", plus ads through creators' own accounts

9/ Headway's whole ads team is 8 people
-> ~$160M revenue and 46M new users from 7B ad impressions in 2024

10/ Headway's ads run on AI-predicted lifetime value
-> A model predicts which trial users will pay later and sends that signal to Meta: +45% day-30 ROAS and +26% paid subscriptions

11/ Media buyers get uncapped budgets
-> A live job post: "ready to scale to $1M+/mo", "Uncapped Budgets" and "Advanced level of Claude" required

12/ They built a marketing school to feed their hiring pipeline
-> 150,000+ applications, 1-3% get in, 700+ graduates now work there. One course teaches "how to invest million-dollar budgets"
-> The school also teaches AI ad strategies: marketing automation and testing thousands of new ad concepts and their variations. AI assesses the students
Link to the full breakdown in the first comment

Prepared by growth hackers at Ryze AI, the AI agent for paid ads

[Ryze AI - autopilot for paid ads and SEO @getryze]

Claude just became your SEO agency