Exciting news! Swym Wishlist Plus made the cut as a launch partner for @Shopify's new Customer Accounts feature. Looking forward to seeing this live on our customers' sites!
The first Ecommerce Agency Summit in Australia wrapped up this week, and our own Hugh Russell-Parsons was there for it.
The room was refreshingly honest. Agencies comparing notes on what's actually working with AI, what still feels unclear, and where client expectations are starting to outpace what most have built.
A few conversations stood out.
Hayley Johnstone (Klaviyo) and Mac King (Domaine) on orchestration, AI-enabled CRM services, and why agencies need to own more of the intelligence layer. Brenden Rawson and Blake Waldron (Checkout Components by Basestack) on why AI isn't the moat anymore. Systems and context are. Angus Cowan (MKTG EMAILS) and Tiara Tragas (Tragas Consulting) on operations and scaling without just adding headcount. Will Lynch (waye) and Olivia Grant (Growth Gurus) on why human input and point of view matter more as more content starts sounding the same.
The afternoon saw Hugh present the unique ways in which Swym can accelerate performance with AI across site, marketing and retail through shopper intent. Other talks included from Jamie Hoey (Wunderkind) and brand-side with Kate S. (Arcina Ori) and Kate Massey (Athos Commerce)
Strong first edition. Already looking forward to the next one.
Retail leaders. One table. Real conversations.
Beyond the Build landed in Sydney with a handpicked group of commerce leaders who skipped the slides and got straight to what is driving growth right now.
Technical transformation. Scalable strategy. The gap between shopper intent and brand response.
Good conversations leave you with something to act on. This one did.
Thank you to our co-hosts Convert Digital and https://t.co/KITeuDLUc7, and to Bopp and Tone for the setting.
We're heading to the Ecommerce Agency Summit in Sydney on May 19 🇦🇺
Our Head of APAC, Hugh Russell-Parsons, will be speaking on Swym's new releases and how we're helping agencies deliver performance across all online and offline customer journeys.
Free for agencies → https://t.co/pvuJRTECCG
#ecommerceagencysummit #sydney
Want to learn more? contact us here: https://t.co/8KAd0QYpfW
Register now for Office Hours - https://t.co/JedqtXQXhS
Install Now: https://t.co/EJT7BK028K
Shopper intent doesn’t disappear after a session ends.
The challenge is knowing how to capture it, activate it, and turn it into conversions at the right moment.
That’s what we focused on this month!
6 updates designed to help you run smarter campaigns, convert more shoppers, and get more value from your wishlist data.
More details in the thread ↓
#ecommerce #shopify #conversionoptimization #retentionmarketing #Swym
Swym just crossed a big milestone - 3,000 Klaviyo integrations 🚀
For us, this isn’t just a number. It’s a signal.
It means thousands of merchants are now turning shopper intent into real revenue - by connecting what shoppers do (wishlist, browse, save for later, back in stock) with how they engage (email, SMS, flows).
Install today using the link in the thread!
Beauty retailer. 11,000 SKUs. Zero visibility into shopper intent.
Klaviyo flows built on wishlist data fixed that. 76.65% higher conversion. 9.35% of total store revenue. 33.76% higher Email RPR.
Want a custom Wishlist page built to your specs? Talk to our ACQ team.
Links in reply.
#ecommerce
Wishlist shoppers are your most valuable audience - they've already raised their hand.
Our new playbook shows merchants and agencies exactly how to connect Swym Wishlist Plus to Meta's Conversions API and run Dynamic Product Ads targeting the exact items shoppers saved.
What's inside:
→ Server-side setup (bypasses ad blockers & cookie limits)
→ Building Custom Audiences from AddToWishlist events
→ Excluding recent purchasers to protect your budget
→ Scaling with Lookalike Audiences
Read our Playbook → https://t.co/YslhNbNBo1
#ecommerce #metaads #shopify #wishlistmarketing #retargeting
Your shoppers add things to their wishlist. Then… nothing.
That's a missed conversion.
Join Swym Office Hours and learn how to turn wishlist signals into automated Shopify flows - price drop alerts, low stock nudges, abandoned wishlist sequences, and more.
Register here → https://t.co/axkLW8RO6e
#Shopify #ecommerce #ShopifyFlow #retention
Fashion shoppers don’t buy in a straight line.
They discover, compare, save, wait - and come back when the moment is right.
Our latest playbook breaks down 6 high-impact strategies to turn browsers into loyal, repeat buyers.
Access the playbook: https://t.co/1Omd7UVEmo
#ecommerce #fashionecommerce #retentionmarketing #shopperintent #conversionoptimization
Intent-triggered email conversion rates by vertical, from 49,000+ stores:
Consumer Electronics: 45.87%
Sports: 38.25%
Fashion: 36.04%
Home & Garden: 33.11%
Where does your store sit? Full benchmarks in the report.
https://t.co/9JLuRZTrHU
#ecommerce#emailmarketing
Localized storefronts are only half the battle. If your restock alerts don't match your Shopify Markets settings, you're creating shopper friction. 🌍
Swym now syncs with Shopify Markets to keep currency, language, and pricing consistent from wishlist to inbox. 🚀
https://t.co/Cir0JnlGsF
#ShopifyPlus #GlobalRetail #MarketingAutomation
35 shoppers wishlisted your $549 product.
That is $19,215 in potential revenue sitting in their wishlists.
Wishlist Plus now shows you this on your Shopify product page - demand tier, wishlist value, and a direct action.
No setup. Admin-only. Already live.
Link in reply.
What would you do first with that data - email campaign or inventory call?
#shopify #ecommerce
We’re delighted to invite you to Beyond the Build, an exclusive roundtable lunch for retail leaders to discuss the path to scalable commerce proudly sponsored by Convert Digital, https://t.co/KITeuDLUc7 and Swym.
Join a handpicked group of industry leaders on the 30th of April for engaging, no-fluff conversations on technical transformation, growth opportunities, and the strategies driving meaningful brand success, all while connecting in the vibrant setting of Bopp & Tone in the heart of Sydney.
Grab the last spot: https://t.co/84SH4sFUtD
Most shoppers don’t buy on their first visit.
So the real opportunity isn’t just traffic - it’s capturing intent early and bringing shoppers back when they’re ready to buy.
That’s exactly what is new this April.
Install Now: https://t.co/yCN4NAmWEp
#ecommerce#shopify #conversionoptimization #retentionmarketing #Swym
For many industries, shopper intent is higher in September than November.
Brands that capture intent in September convert it in Q4. Those that wait compete on price.
Seasonality data from 49,000+ stores: https://t.co/9JLuRZTrHU
#ecommerce#blackfriday