geuchler

hmmmmmmaybewecouldwhynottrythatidliketodohmmmpffff.fine.

[geuchler @geuchler]

I am searching for the right organization or person to install and support the award for the best marketing and creative-strategy essay 2019 / 2020 as published in the strategy corner.

This award would help stirring the competition for better strategy thinking, writing an ...

[geuchler @geuchler]

If you had a dataset of people being asked unprompted which ads they love, from the past couple of weeks and alltime. And if that dataset also had the people rate the ads on 8 creative dimensions (from purpose, storytelling, humor, arousal etc):
What would you want to learn ...

[geuchler @geuchler]

What was to you - just you, you personally - the most interesting ad or marketing activity in 2019.
i mean interesting - doesn’t have to be polished, refined, insightful - but the one that captured your interest most and made you go ‘oh’?

Any help is very appreciated and ...

[geuchler @geuchler]

If the success of your business depends on declaring the death of another business, your’s is probably not good enough.

[geuchler @geuchler]

Fear.
If you don’t feel it, you are probably not pushing into new grounds.
Yet if you feel it, you want to escape it.

So what are the best way to deal with it. To embrace it. Seek it. Or even enjoy it.

Any good books, tips, stories?

[geuchler @geuchler]

We know that creative is more effective.
Yet we still use two different words. Creative. And effective.
As if you could separate them.
What we are missing is a word, that put them together.
Like crefective. Just less urgh.

[geuchler @geuchler]

Laurence Green gives a reason why advertising is still brilliant in 2019. Showing how brilliant thinking can be along the way.

“At our best, we can still delight our accidental audience (never forget: they came for something else) and enrich our clients also.”

[geuchler @geuchler]

Strategy Corner: Wie (scheinbar) zielloses Herumsurfen im Internet zu besserer Kreation führt - https://t.co/tP7TkWEDwI nutzlos? nützlich!

the new strategy corner is out by the mighty Kyle Matthew Duckitt.

Have a read. It's in German, but I am sure, there'll be...

[geuchler @geuchler]

One of the worst yet most tempting habit in the business of ideas: over-selling. Or even mere selling.

Not just trying to produce an argument, but trying to win your counterpart over.And producing one argument on top of another argument on top of another.

With t ...

[geuchler @geuchler]

Creativity is often described as an important business driver. But there is more to it.

If the service of an agency is not interesting and motivating to the highly talented people who deliver it, they will leave. Very quickly.

[geuchler @geuchler]

You can’t simply serve clients creatively by delivering your experience. Or youth, for that matter.

Superior service comes from thorough analysis opening opportunities for the application of creative thought.

[geuchler @geuchler]

Being professional in advertising means aiming for great work and lasting success clients for no other reason but themselves.

[geuchler @geuchler]

The best work does come from solving client problems not from looking for agency opportunities.

[geuchler @geuchler]

Marketing used to connect a company to the outside world.
Today it is probably also there, to let more of the outside-world into the company.

[geuchler @geuchler]

I only understand one way to lead an agency every day and under all circumstances:

a clear and shared understanding of what makes work great.

[geuchler @geuchler]

Creative platforms - they look powerful, graceful and all-encompassing. But only in hindsight.

They hide they fact, that each area of influence, each execution, each part of it, was not already contained in the original idea sentence. But had been created and implemented ...

[geuchler @geuchler]

If the most valuable service you offer are ideas and changing the world,
then your second most valuable service is calculating rock-solidly the value those ideas could deliver.

[geuchler @geuchler]

Some say what they think. And want.
Some learned to think about the reaction they want to provoke first. And then simply say what most likely will provoke that reaction.

The former is great for working in the office.
The latter is poisonous.

[geuchler @geuchler]

It is easy to forget working in advertising is that you have no authority.
You have the creative freedom to come up with ideas.
But not the authority to make them happen.
All you can do is consult and inspire.
That can be a burden.
Or a profession.
The latter is better.

[geuchler @geuchler]

Für mehr O in deinem Leben | o2 You - Smartphone-Enthusiast 25" - https://t.co/mSsPdMwCwF A smartphone unboxing video, being unboxed into a film. Being used open a beer bottle.
Off you go.