Ghollah Kioko

Why raising your prices feels terrifying

[Ghollah Kioko @ghollahkioko]

Why most founders are secretly terrified of raising prices (even when they know they should):

It’s rarely about the numbers.

1.Identity fusion
You became the affordable solution. A price objection doesn’t feel like feedback — it feels like personal rejection.

[Ghollah Kioko @ghollahkioko]

Nobody undercharges because of the market.
They undercharge because somewhere along the way, "affordable" became their identity, and raising prices started to feel like becoming someone they didn't want to be.
I know. I shut a business down because of that exact belief.

[Ghollah Kioko @ghollahkioko]

Most of the time, the real reason has nothing to do with your price. It has to do with something you do that nobody else does, and you've been hiding it behind a discount.Once you see that clearly, the fear goes away because you finally have evidence.

[Ghollah Kioko @ghollahkioko]

I'm not building a diagnostic tool.
I'm not building a consultant in a box.
A diagnostic tells you what's broken. A consultant tells you what to do.
Neither one tells you the thing you actually need to hear:
You're not crazy for wanting to charge more. You're not greedy.

[Ghollah Kioko @ghollahkioko]

No spreadsheet answers those questions. No consultant gives you permission, because permission isn't a deliverable — it's a feeling, and you can't bill for a feeling.
But you can earn it. With proof.
Daytalens shows you who actually buys from you and why — not who you assumed.

[Ghollah Kioko @ghollahkioko]

@tomz_santana Soon and very soon.

[Ghollah Kioko @ghollahkioko]

Six months ago I ran my own dead business through the tool I built.
Hello Bustani. Grocery delivery. Nairobi. 2020 to 2023.
We always told ourselves the same story: customers stayed because of our price. We were affordable. That's why they loved us.

[Ghollah Kioko @ghollahkioko]

That's the reason I get out of bed every day trying to make sure another founder doesn't find out the truth from a corpse.

[Ghollah Kioko @ghollahkioko]

We were too afraid to test it, so we never found out, and the not-knowing is what killed us.
I built a tool that told me the truth three years too late to save the business it was about.

[Ghollah Kioko @ghollahkioko]

Most founders I work with aren't afraid of raising prices. They're afraid of finding out what happens if they do. Daytalens shows you who your real buyers are — and what they'd actually pay.

Link in bio.

[Ghollah Kioko @ghollahkioko]

There was a moment where we knew.
The numbers were clear.
We were making profit on every product.
But losing money on every delivery.
We tried combining more routes.
Still breaking even.
Still nothing.
Someone said: raise the prices.
And the conversation died.

[Ghollah Kioko @ghollahkioko]

About finding out that without the low prices, maybe there was nothing left worth choosing.
We built an entire business around avoiding the answer to that question.
It took losing everything to understand:
The kindest thing we could have done for our customers was stay alive.

[Ghollah Kioko @ghollahkioko]

@16vchq https://t.co/UgZfnhRRi9

[Ghollah Kioko @ghollahkioko]

Three years of sacrifice. Zero savings. Unpayable loans. The silent killer? We were too afraid to raise our prices. We confused “affordable” with “good” — and lost everything.

[Ghollah Kioko @ghollahkioko]

@rdbuilds7 https://t.co/UgZfnhRRi9