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The SMM Mistake That Kills a Brand's Soul.
I saw a post online asking: "Should a social media manager take 100% control over a client's content strategy?"
My answer is a huge NO.
I got hired for a job I didnโt even apply for and got a 20% raise few weeks in the Job.
A few weeks ago, an international CEO and founder based in Canada hired me to manage her digital operations and content strategy.
The SMM Mistake That Kills a Brand's Soul.
I saw a post online asking: "Should a social media manager take 100% control over a client's content strategy?"
My answer is a huge NO.
Co-creation is where the real magic happens. You bring the raw passion, and a good strategist handles the backend machine that turns those ideas into actual business leads.
If you are a founder and your marketing person is forcing you into a rigid box where you canโt share your raw, unedited insights, it might be time to rethink that partnership.
He keeps full creative control over his brand's voice, while I handle the behind-the-scenes systems that actually get those videos seen. He playfully calls me his "teacher," but the truth is, we just blend his raw ideas with my platform structure.
โข I organize the captions and sometimes he comes up with a cool caption idea he wants me to use, he gets to approve whichever caption I come up with before i make any post and I handle the daily posting consistency.
My job isn't to change his message or tell him he's wrong. My job is to be his editor and strategist.
He shoots the raw clips, and then:
โข He sends me two options, and I review them to pick the winner.
โข I check the hooks and framing to make sure people donโt scroll away.
Instead of taking over everything, the best results happen when it's a team sport.
Take my automotive client, for example. He is super smart and knows his business inside out. He comes up with awesome freestyle video ideas on his own, shoots them, and then sends them to me.
Honestly, if an SMM completely shuts out the business owner, the page usually loses its soul. Nobody can fake the raw, real energy of the person who actually built the brand.
Nobody talks about this enough - consistency beats talent, motivation, even luck. It's the unglamorous skill that actually builds a career.
If you're a beginner VA, this is your reminder: show up again this week, even in the small tasks. That's how it's built.
#VirtualAssistant
Nobody talks about this enough - consistency beats talent, motivation, even luck. It's the unglamorous skill that actually builds a career.
If you're a beginner VA, this is your reminder: show up again this week, even in the small tasks. That's how it's built.
#VirtualAssistant