Yesterday a video went viral on TikTok when a woman shared the inside of her car after it caught on fire
Including her Stanley cup - still in tact and with ice in it!!!
The president of Stanley stitched the video in < 24 hours offering to replace her cup…..and her car.
This company will now get likely 1B earned media impressions and positive brand awareness + knowledge of the quality of their product through this one quick response and 30 second video.
1. Listen to your social team
2. Moved fast
3. Care about your audience
Great marketing move, Stanley!!!
Just a regular day at the salon with @Simoni_Lawrence !!! Thanks for the visit and swag 🏈 @LeafBeef44 , Charlie and I loved the visit from you! I tried to be less hyper but couldn’t do it. Then I forgot to get a picture with all of us together. Next time! #cantfoolthecity