Gili Fleekop

tech marketer✨
built a 7 figure tiktok for tech agency from $0
from philly, now in tlv📍

[Nicolai @nicomoel]

A founder who can raise money will get attention.

A founder who can make money will always have options.

I think startup culture spent a decade making those two skills feel more closely related than they really are.

The market is correcting that.

[Gili Fleekop @gilifromphilly]

Hi, I'm new here. A quick intro:

I quit my comfy job at a comfy tech company.

Posted 670 videos on TikTok.

Got over 21 million views.

Got my nickname ... "gili from philly"

Built my own company at 25.

Just sold it to my co-founder.

Now exploring, thinking, building.

[Gili Fleekop @gilifromphilly]

honestly branding = is just wrapping.🎁

[Gili Fleekop @gilifromphilly]

STARTUP RED FLAG 🚩

Me: who's your ICP
Them: honestly, everyone.

If you market to everyone, you market to no one.

[Gili Fleekop @gilifromphilly]

DM 1: ❌ I’d love to pick your brain!

DM 2: ✅As I build my _ career, I’m particularly interested in _. I see you did _, I’d love to ask you 2 specific questions when it comes to my own career journey! Let me know if a 15 min call is possible or if you rather I write them here?

[Gili Fleekop @gilifromphilly]

"If you don’t become the ocean, you’ll be seasick every day" - Leonard Cohen

[Omkar @omkarships]

marketing is 100x harder than building

[Gili Fleekop @gilifromphilly]

10. Not fully immersing in the tech scene.𝘐 𝘥𝘰𝘯'𝘵 𝘮𝘦𝘢𝘯 𝘵𝘩𝘪𝘴 𝘪𝘯 𝘢 "𝘱𝘦𝘳𝘧𝘰𝘳𝘮𝘢𝘵𝘪𝘷𝘦" 𝘸𝘢𝘺. 𝘐 𝘮𝘦𝘢𝘯 𝘭𝘪𝘬𝘦 𝘳𝘦𝘢𝘭𝘭𝘺 𝘭𝘦𝘢𝘳𝘯𝘪𝘯𝘨 𝘸𝘩𝘢𝘵'𝘴 𝘨𝘰𝘪𝘯𝘨 𝘰𝘯 𝘪𝘯 𝘵𝘩𝘦 𝘵𝘦𝘤𝘩 𝘸𝘰𝘳𝘭𝘥 𝘰𝘯 𝘢 𝘨𝘭𝘰𝘣𝘢𝘭 𝘴𝘤𝘢𝘭𝘦

[Gili Fleekop @gilifromphilly]

The 10 biggest marketing mistakes I see startups making after 5+ years as a service provider:

[Gili Fleekop @gilifromphilly]

9. The extremism of CMO's relationships w/ AI
𝘌𝘪𝘵𝘩𝘦𝘳 𝘯𝘦𝘷𝘦𝘳 𝘶𝘴𝘪𝘯𝘨 𝘈𝘐. 𝘖𝘳 𝘶𝘴𝘪𝘯𝘨 𝘪𝘵 𝘸𝘢𝘺𝘺𝘺𝘺 𝘵𝘰𝘰 𝘮𝘶𝘤𝘩. 𝘛𝘩𝘦𝘳𝘦 𝘩𝘢𝘴 𝘵𝘰 𝘣𝘦 𝘢 𝘩𝘢𝘱𝘱𝘺 𝘮𝘪𝘥𝘥𝘭𝘦.

[Gili Fleekop @gilifromphilly]

my bullshit red-flags in tech:

- name dropping more than 2 famous ppl u know

-dropping how much money u made without anyone asking

- any of the following: woop as a perk, nicotine vending machine at the office, or 9-9-6

- saying "bullish" or "pilled" more than 1x on a call

[Gili Fleekop @gilifromphilly]

Startup hustle culture is so performative and icky, and honestly just leads to burnout and severe mental/body health issues.

[Gili Fleekop @gilifromphilly]

9-9-6 is bullshit.

There I said it.

My best ideas have always come to me:

-on vacations
- during the 10 min silent meditation at the end of a yoga class
- over coffees dates/long walks with smart ppl