![nightstar1201's tweet photo. A lecture on Korean food was held for students at Meiji Gakuin University in Tokyo. Ha Gi-seok, CEO of Dongwon Japan, spoke about the popularity of BTS Jin’s Super Tuna and the pop-up store where fans gathered. 🐹🇯🇵🐟
🇯🇵🐟[Asia Today] 260625 Japan’s university classrooms spotlight K-food as “everyday Hallyu” spreading to students’ dining tables
A lecture on Korean food held on the morning of the 25th at Meiji Gakuin University in Tokyo showed how cultural experiences accumulated through K-pop, Korean dramas, and travel to Korea are turning into dining table choices such as rabokki, kimbap, chicken, and samgyeopsal.
The speaker that day, Dongwon Japan CEO Ha Gi-seok, explained the process through which Korean food has become established in Japanese society by dividing it into several phases:
🧑🏫The Korean Japanese community, tourism-driven Hallyu, drama-driven Hallyu, and the K-pop and SNS generation. He said, “From the 1960s to the 1980s, Korean foods such as kimchi and gochujang were consumed mainly by ethnic Koreans in Japan. During the tourism boom of the 1990s, bibimbap and bulgogi became better known, and later, through Hallyu dramas, Korean food began to be accepted as part of cultural content.”
A tuna brand case linked to the popularity of BTS Jin’s “Super Tuna” was also mentioned. Ha introduced his experience planning gathering spots for fans, photo zones, limited-edition products, and color concepts.
🧑🏫"These days, rather than simply saying something tastes good, what matters is creating an experience that customers can see, photograph, and enjoy for themselves."
🎏The Japanese dining table changed by cultural content
While the lecture explained Korean food’s entry into Japan through industrial case studies, it also revealed the deeper shift in cultural reception beneath it. In the past, Korean food became known through the dining tables of the Korean Japanese community and through travel experiences in Korea. Today, K-food is spreading through digital platforms, fandom, and everyday scenes in dramas, becoming part of the tastes of young Japanese consumers.
The reactions of Japanese students interviewed by Asiatoday in the classroom also supported this. Toda Suzaka, a student in the economics department at Meiji Gakuin University, said of how he first encountered Korean food, “I liked Korean dramas and K-pop, and I became interested after seeing K-pop idols eating various Korean foods. Going to Shin-Okubo, Tokyo’s Koreatown, was what really sparked it.” As for why Korean food is becoming popular in Japan, he said, “I think K-pop has had a big influence. Young people probably watch idols eating chicken or samgyeopsal and then start eating those foods themselves.”
Sara Tamakaya, also an economics student, said, “I like Korean idols and dramas, but I originally liked traveling to Korea. Because of my experiences eating Korean dishes while traveling, I gradually came to like Korean food more and more.” She added, “I think Japanese people’s interest has grown because Korean food and traditional restaurants naturally appear in everyday scenes in dramas.”
From the students’ responses, Korean food was no longer a “strange foreign cuisine.” Chicken and samgyeopsal eaten by idols, restaurants seen in dramas, and meals tasted while traveling in Korea were mediating memory and taste among Japanese youth and leading directly to consumption.
Ha also introduced cases in which the company held kimbap-making events at high schools across Japan and supported K-pop dance competitions for high school students in the greater Tokyo area. He said, “There are times when Korea and Japan grow distant because of politics and history, but young people tend to like culture before they think about countries. That is also why I believe the future of Korea–Japan relations is bright.”
What the university classroom in Tokyo revealed that day about the current state of K-food could not be explained by sales or export statistics alone. For Japanese youth, Korean food was an experience before it was a product, and a culture before it was an experience. Memories of listening to K-pop, watching dramas, and traveling to Korea were flowing naturally into restaurants in Shin-Okubo, convenience store shelves, and the everyday dining tables of university students.
#JIN #방탄소년단진 #JinxDongwonTuna #동원참치 @dwtuna_official @dongwonjapan @BTS_twt](https://pbs.twimg.com/media/HLqw4lBakAAxbf0.jpg)
![nightstar1201's tweet photo. A lecture on Korean food was held for students at Meiji Gakuin University in Tokyo. Ha Gi-seok, CEO of Dongwon Japan, spoke about the popularity of BTS Jin’s Super Tuna and the pop-up store where fans gathered. 🐹🇯🇵🐟
🇯🇵🐟[Asia Today] 260625 Japan’s university classrooms spotlight K-food as “everyday Hallyu” spreading to students’ dining tables
A lecture on Korean food held on the morning of the 25th at Meiji Gakuin University in Tokyo showed how cultural experiences accumulated through K-pop, Korean dramas, and travel to Korea are turning into dining table choices such as rabokki, kimbap, chicken, and samgyeopsal.
The speaker that day, Dongwon Japan CEO Ha Gi-seok, explained the process through which Korean food has become established in Japanese society by dividing it into several phases:
🧑🏫The Korean Japanese community, tourism-driven Hallyu, drama-driven Hallyu, and the K-pop and SNS generation. He said, “From the 1960s to the 1980s, Korean foods such as kimchi and gochujang were consumed mainly by ethnic Koreans in Japan. During the tourism boom of the 1990s, bibimbap and bulgogi became better known, and later, through Hallyu dramas, Korean food began to be accepted as part of cultural content.”
A tuna brand case linked to the popularity of BTS Jin’s “Super Tuna” was also mentioned. Ha introduced his experience planning gathering spots for fans, photo zones, limited-edition products, and color concepts.
🧑🏫"These days, rather than simply saying something tastes good, what matters is creating an experience that customers can see, photograph, and enjoy for themselves."
🎏The Japanese dining table changed by cultural content
While the lecture explained Korean food’s entry into Japan through industrial case studies, it also revealed the deeper shift in cultural reception beneath it. In the past, Korean food became known through the dining tables of the Korean Japanese community and through travel experiences in Korea. Today, K-food is spreading through digital platforms, fandom, and everyday scenes in dramas, becoming part of the tastes of young Japanese consumers.
The reactions of Japanese students interviewed by Asiatoday in the classroom also supported this. Toda Suzaka, a student in the economics department at Meiji Gakuin University, said of how he first encountered Korean food, “I liked Korean dramas and K-pop, and I became interested after seeing K-pop idols eating various Korean foods. Going to Shin-Okubo, Tokyo’s Koreatown, was what really sparked it.” As for why Korean food is becoming popular in Japan, he said, “I think K-pop has had a big influence. Young people probably watch idols eating chicken or samgyeopsal and then start eating those foods themselves.”
Sara Tamakaya, also an economics student, said, “I like Korean idols and dramas, but I originally liked traveling to Korea. Because of my experiences eating Korean dishes while traveling, I gradually came to like Korean food more and more.” She added, “I think Japanese people’s interest has grown because Korean food and traditional restaurants naturally appear in everyday scenes in dramas.”
From the students’ responses, Korean food was no longer a “strange foreign cuisine.” Chicken and samgyeopsal eaten by idols, restaurants seen in dramas, and meals tasted while traveling in Korea were mediating memory and taste among Japanese youth and leading directly to consumption.
Ha also introduced cases in which the company held kimbap-making events at high schools across Japan and supported K-pop dance competitions for high school students in the greater Tokyo area. He said, “There are times when Korea and Japan grow distant because of politics and history, but young people tend to like culture before they think about countries. That is also why I believe the future of Korea–Japan relations is bright.”
What the university classroom in Tokyo revealed that day about the current state of K-food could not be explained by sales or export statistics alone. For Japanese youth, Korean food was an experience before it was a product, and a culture before it was an experience. Memories of listening to K-pop, watching dramas, and traveling to Korea were flowing naturally into restaurants in Shin-Okubo, convenience store shelves, and the everyday dining tables of university students.
#JIN #방탄소년단진 #JinxDongwonTuna #동원참치 @dwtuna_official @dongwonjapan @BTS_twt](https://pbs.twimg.com/media/HLqwlF_a0AA6gd2.jpg)
![nightstar1201's tweet photo. A lecture on Korean food was held for students at Meiji Gakuin University in Tokyo. Ha Gi-seok, CEO of Dongwon Japan, spoke about the popularity of BTS Jin’s Super Tuna and the pop-up store where fans gathered. 🐹🇯🇵🐟
🇯🇵🐟[Asia Today] 260625 Japan’s university classrooms spotlight K-food as “everyday Hallyu” spreading to students’ dining tables
A lecture on Korean food held on the morning of the 25th at Meiji Gakuin University in Tokyo showed how cultural experiences accumulated through K-pop, Korean dramas, and travel to Korea are turning into dining table choices such as rabokki, kimbap, chicken, and samgyeopsal.
The speaker that day, Dongwon Japan CEO Ha Gi-seok, explained the process through which Korean food has become established in Japanese society by dividing it into several phases:
🧑🏫The Korean Japanese community, tourism-driven Hallyu, drama-driven Hallyu, and the K-pop and SNS generation. He said, “From the 1960s to the 1980s, Korean foods such as kimchi and gochujang were consumed mainly by ethnic Koreans in Japan. During the tourism boom of the 1990s, bibimbap and bulgogi became better known, and later, through Hallyu dramas, Korean food began to be accepted as part of cultural content.”
A tuna brand case linked to the popularity of BTS Jin’s “Super Tuna” was also mentioned. Ha introduced his experience planning gathering spots for fans, photo zones, limited-edition products, and color concepts.
🧑🏫"These days, rather than simply saying something tastes good, what matters is creating an experience that customers can see, photograph, and enjoy for themselves."
🎏The Japanese dining table changed by cultural content
While the lecture explained Korean food’s entry into Japan through industrial case studies, it also revealed the deeper shift in cultural reception beneath it. In the past, Korean food became known through the dining tables of the Korean Japanese community and through travel experiences in Korea. Today, K-food is spreading through digital platforms, fandom, and everyday scenes in dramas, becoming part of the tastes of young Japanese consumers.
The reactions of Japanese students interviewed by Asiatoday in the classroom also supported this. Toda Suzaka, a student in the economics department at Meiji Gakuin University, said of how he first encountered Korean food, “I liked Korean dramas and K-pop, and I became interested after seeing K-pop idols eating various Korean foods. Going to Shin-Okubo, Tokyo’s Koreatown, was what really sparked it.” As for why Korean food is becoming popular in Japan, he said, “I think K-pop has had a big influence. Young people probably watch idols eating chicken or samgyeopsal and then start eating those foods themselves.”
Sara Tamakaya, also an economics student, said, “I like Korean idols and dramas, but I originally liked traveling to Korea. Because of my experiences eating Korean dishes while traveling, I gradually came to like Korean food more and more.” She added, “I think Japanese people’s interest has grown because Korean food and traditional restaurants naturally appear in everyday scenes in dramas.”
From the students’ responses, Korean food was no longer a “strange foreign cuisine.” Chicken and samgyeopsal eaten by idols, restaurants seen in dramas, and meals tasted while traveling in Korea were mediating memory and taste among Japanese youth and leading directly to consumption.
Ha also introduced cases in which the company held kimbap-making events at high schools across Japan and supported K-pop dance competitions for high school students in the greater Tokyo area. He said, “There are times when Korea and Japan grow distant because of politics and history, but young people tend to like culture before they think about countries. That is also why I believe the future of Korea–Japan relations is bright.”
What the university classroom in Tokyo revealed that day about the current state of K-food could not be explained by sales or export statistics alone. For Japanese youth, Korean food was an experience before it was a product, and a culture before it was an experience. Memories of listening to K-pop, watching dramas, and traveling to Korea were flowing naturally into restaurants in Shin-Okubo, convenience store shelves, and the everyday dining tables of university students.
#JIN #방탄소년단진 #JinxDongwonTuna #동원참치 @dwtuna_official @dongwonjapan @BTS_twt](https://pbs.twimg.com/media/HLqwi79bUAAfaLL.jpg)
Olivia
Online
Ging with Jin OsakaD1
@ging_rs
BTS OT7 always!!! 💜💜💜
Queensland, Australia
Joined October 2015
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Hapi 5thmnthsry @mainedcm @aldenrichards02 & 2 evry1 @MaineAlden16 @WeLoveAldub_ my 6wk old bibigurl pabebe wave!
ディオール 2027年サマー メンズ ショーに来場したジミン。
#DiorSummer27
At Men’s Fashion Week, the BTS member sported a regal, face-framing hairstyle that one stylist calls “soft punk.” https://t.co/klixrLIBHA
@LetsBeGoodHuman I’ve been using this PL!! 💜💜💜 thank uuuu
SWIM is about to hit 600M streams on Spotify.
Released not even 3 months ago.
If we keep going like this, we're making history this year.
This playlist has lots of it, plus Come Over + bottom half of the album to keep them on the charts.
https://t.co/99XcKSxOM9
Ready for soundcheck in Madrid.
Thinking of all of you who aren’t here. I wish you were. 🥹💜
#ARIRANGTOUR
His Imperial Majesty Park Jimin, First of His Name, Sovereign of Grace, Guardian of the Golden Voice, King of the Seven Kingdoms, Lord of Dance, Defender of the High Notes, Breaker of Algorithms, and the One True Owner of This Face Card.
King Jimin has arrived.
#JIMIN #JiminxDior #Dior #BTS #ParkJimin #ParisFashionWeek
Jin’s tears during the last episode of Run Jin were our tears too. We would never have missed our weekly date with him.
Our tears quickly dried, though, because he surprised us with his special episodes: the RUNSEOKJIN_EP.TOUR concerts. His creativity never fails to amaze us.
we need to talk more about dsylm being one of the best songs ever made and how seokjin’s vocals make it 10x better live bc i’m gonna need that 1B plaque sitting on his desk by tomorrow
A lecture on Korean food was held for students at Meiji Gakuin University in Tokyo. Ha Gi-seok, CEO of Dongwon Japan, spoke about the popularity of BTS Jin’s Super Tuna and the pop-up store where fans gathered. 🐹🇯🇵🐟
🇯🇵🐟[Asia Today] 260625 Japan’s university classrooms spotlight K-food as “everyday Hallyu” spreading to students’ dining tables
A lecture on Korean food held on the morning of the 25th at Meiji Gakuin University in Tokyo showed how cultural experiences accumulated through K-pop, Korean dramas, and travel to Korea are turning into dining table choices such as rabokki, kimbap, chicken, and samgyeopsal.
The speaker that day, Dongwon Japan CEO Ha Gi-seok, explained the process through which Korean food has become established in Japanese society by dividing it into several phases:
🧑🏫The Korean Japanese community, tourism-driven Hallyu, drama-driven Hallyu, and the K-pop and SNS generation. He said, “From the 1960s to the 1980s, Korean foods such as kimchi and gochujang were consumed mainly by ethnic Koreans in Japan. During the tourism boom of the 1990s, bibimbap and bulgogi became better known, and later, through Hallyu dramas, Korean food began to be accepted as part of cultural content.”
A tuna brand case linked to the popularity of BTS Jin’s “Super Tuna” was also mentioned. Ha introduced his experience planning gathering spots for fans, photo zones, limited-edition products, and color concepts.
🧑🏫"These days, rather than simply saying something tastes good, what matters is creating an experience that customers can see, photograph, and enjoy for themselves."
🎏The Japanese dining table changed by cultural content
While the lecture explained Korean food’s entry into Japan through industrial case studies, it also revealed the deeper shift in cultural reception beneath it. In the past, Korean food became known through the dining tables of the Korean Japanese community and through travel experiences in Korea. Today, K-food is spreading through digital platforms, fandom, and everyday scenes in dramas, becoming part of the tastes of young Japanese consumers.
The reactions of Japanese students interviewed by Asiatoday in the classroom also supported this. Toda Suzaka, a student in the economics department at Meiji Gakuin University, said of how he first encountered Korean food, “I liked Korean dramas and K-pop, and I became interested after seeing K-pop idols eating various Korean foods. Going to Shin-Okubo, Tokyo’s Koreatown, was what really sparked it.” As for why Korean food is becoming popular in Japan, he said, “I think K-pop has had a big influence. Young people probably watch idols eating chicken or samgyeopsal and then start eating those foods themselves.”
Sara Tamakaya, also an economics student, said, “I like Korean idols and dramas, but I originally liked traveling to Korea. Because of my experiences eating Korean dishes while traveling, I gradually came to like Korean food more and more.” She added, “I think Japanese people’s interest has grown because Korean food and traditional restaurants naturally appear in everyday scenes in dramas.”
From the students’ responses, Korean food was no longer a “strange foreign cuisine.” Chicken and samgyeopsal eaten by idols, restaurants seen in dramas, and meals tasted while traveling in Korea were mediating memory and taste among Japanese youth and leading directly to consumption.
Ha also introduced cases in which the company held kimbap-making events at high schools across Japan and supported K-pop dance competitions for high school students in the greater Tokyo area. He said, “There are times when Korea and Japan grow distant because of politics and history, but young people tend to like culture before they think about countries. That is also why I believe the future of Korea–Japan relations is bright.”
What the university classroom in Tokyo revealed that day about the current state of K-food could not be explained by sales or export statistics alone. For Japanese youth, Korean food was an experience before it was a product, and a culture before it was an experience. Memories of listening to K-pop, watching dramas, and traveling to Korea were flowing naturally into restaurants in Shin-Okubo, convenience store shelves, and the everyday dining tables of university students.
#JIN #방탄소년단진 #JinxDongwonTuna #동원참치 @dwtuna_official @dongwonjapan @BTS_twt
![nightstar1201's tweet photo. A lecture on Korean food was held for students at Meiji Gakuin University in Tokyo. Ha Gi-seok, CEO of Dongwon Japan, spoke about the popularity of BTS Jin’s Super Tuna and the pop-up store where fans gathered. 🐹🇯🇵🐟
🇯🇵🐟[Asia Today] 260625 Japan’s university classrooms spotlight K-food as “everyday Hallyu” spreading to students’ dining tables
A lecture on Korean food held on the morning of the 25th at Meiji Gakuin University in Tokyo showed how cultural experiences accumulated through K-pop, Korean dramas, and travel to Korea are turning into dining table choices such as rabokki, kimbap, chicken, and samgyeopsal.
The speaker that day, Dongwon Japan CEO Ha Gi-seok, explained the process through which Korean food has become established in Japanese society by dividing it into several phases:
🧑🏫The Korean Japanese community, tourism-driven Hallyu, drama-driven Hallyu, and the K-pop and SNS generation. He said, “From the 1960s to the 1980s, Korean foods such as kimchi and gochujang were consumed mainly by ethnic Koreans in Japan. During the tourism boom of the 1990s, bibimbap and bulgogi became better known, and later, through Hallyu dramas, Korean food began to be accepted as part of cultural content.”
A tuna brand case linked to the popularity of BTS Jin’s “Super Tuna” was also mentioned. Ha introduced his experience planning gathering spots for fans, photo zones, limited-edition products, and color concepts.
🧑🏫"These days, rather than simply saying something tastes good, what matters is creating an experience that customers can see, photograph, and enjoy for themselves."
🎏The Japanese dining table changed by cultural content
While the lecture explained Korean food’s entry into Japan through industrial case studies, it also revealed the deeper shift in cultural reception beneath it. In the past, Korean food became known through the dining tables of the Korean Japanese community and through travel experiences in Korea. Today, K-food is spreading through digital platforms, fandom, and everyday scenes in dramas, becoming part of the tastes of young Japanese consumers.
The reactions of Japanese students interviewed by Asiatoday in the classroom also supported this. Toda Suzaka, a student in the economics department at Meiji Gakuin University, said of how he first encountered Korean food, “I liked Korean dramas and K-pop, and I became interested after seeing K-pop idols eating various Korean foods. Going to Shin-Okubo, Tokyo’s Koreatown, was what really sparked it.” As for why Korean food is becoming popular in Japan, he said, “I think K-pop has had a big influence. Young people probably watch idols eating chicken or samgyeopsal and then start eating those foods themselves.”
Sara Tamakaya, also an economics student, said, “I like Korean idols and dramas, but I originally liked traveling to Korea. Because of my experiences eating Korean dishes while traveling, I gradually came to like Korean food more and more.” She added, “I think Japanese people’s interest has grown because Korean food and traditional restaurants naturally appear in everyday scenes in dramas.”
From the students’ responses, Korean food was no longer a “strange foreign cuisine.” Chicken and samgyeopsal eaten by idols, restaurants seen in dramas, and meals tasted while traveling in Korea were mediating memory and taste among Japanese youth and leading directly to consumption.
Ha also introduced cases in which the company held kimbap-making events at high schools across Japan and supported K-pop dance competitions for high school students in the greater Tokyo area. He said, “There are times when Korea and Japan grow distant because of politics and history, but young people tend to like culture before they think about countries. That is also why I believe the future of Korea–Japan relations is bright.”
What the university classroom in Tokyo revealed that day about the current state of K-food could not be explained by sales or export statistics alone. For Japanese youth, Korean food was an experience before it was a product, and a culture before it was an experience. Memories of listening to K-pop, watching dramas, and traveling to Korea were flowing naturally into restaurants in Shin-Okubo, convenience store shelves, and the everyday dining tables of university students.
#JIN #방탄소년단진 #JinxDongwonTuna #동원참치 @dwtuna_official @dongwonjapan @BTS_twt](https://pbs.twimg.com/media/HLqx3hbbEAA_Rlt.jpg)
wow seokjin
That time SeokJin surprised us with The Truth Untold, at his encore. Did your heart melt and break too?
📊| #BTS_ARIRANG becomes the FIRST and ONLY Album of 2026 with 9 songs surpassing 200M streams on Spotify!
- SWIM
- Body To Body
- Hooligan
- 2.0
- FYA
- NORMAL
- they don't know 'bout us
- Like Animals
- Aliens [NEW]
CONGRATULATIONS BTS
![btschartsxdaily's tweet photo. 📊| #BTS_ARIRANG becomes the FIRST and ONLY Album of 2026 with 9 songs surpassing 200M streams on Spotify!
- SWIM
- Body To Body
- Hooligan
- 2.0
- FYA
- NORMAL
- they don't know 'bout us
- Like Animals
- Aliens [NEW]
CONGRATULATIONS BTS https://t.co/MtVEOKXCls](https://pbs.twimg.com/media/HLrBq3tWMAAwLWg.jpg)
jin 📸 jungkook 📸
To ARMY, to my moots and to every gentle soul who reached out.
I think one of the most beautiful things BTS ever created was not only their music.
It was this. This invisible thread between strangers.
This instinct to reach for one another.
This way of turning love for seven artists into actual tenderness between people who may never have met and yet somehow still know how to hold each other up.
That has been felt more intensely than ever these last hours.
When I wrote my post, I felt bad for bringing something heavy onto the timeline.
But what came back was a wave of tenderness.
A wave of love so vast it almost did not feel real.
Messages. Comments. Little jokes. Words of encouragement. Words so tender they made me cry. Words so funny they made me laugh in the middle of fear.
Moots and non-moots.
People who are usually silent..
People who follow quietly.
People from different countries, different time zones, different corners of this fandom and beyond, all taking a moment out of their own lives to place warmth in mine.
And that’s the part I do not think will ever be forgotten.
Not just that there was kindness.
But the shape that kindness took.
Some offered comfort.
Some offered time, attention and the simple grace of listening.
Some sent virtual flowers.
Some sent songs, like little pieces of comfort wrapped in melody.
Some offered to carry a sign inside the concert, so that in some small way, I could still be there.
Some offered their tickets for Madrid this weekend.
Some offered their tickets for L.A.
Some offered a home on the other side of the world for another show.
And one little angel had already set aside a concert ticket for 2027.
This is the part that moves me most:
you did not only comfort sadness.
You stretched the future.
You took a moment that felt like a wall and quietly turned it into a bridge.
There is a version of the internet that is only noise.
And then there is this.
A timeline that becomes a hand on your back.Strangers who stop feeling like strangers.
I knew ARMY was beautiful.
I did not know it could feel this much like being held.
Because of you, this is no longer only about what was lost. It is also about what remains possible.
That’s what was given here.
Not just kind words. Not just distraction.A future.
A reminder that missing this is not losing everything. That grief can sit beside hope. That “not now” is not the same thing as “never.”
I do not know how to thank you properly. I love words and today they are failing me.
So I will simply say this:
thank you for making one of the hardest moments softer.
Thank you for the laughter, the comfort, the generosity, the prayers, the tenderness carried across distance.
Thank you for being proof that Army is not only beautiful but real.
Thank you for being a light at the end of this tunnel. 💜
And thank you, BTS because somewhere along the way, your music became more than sound and your community became more than a fandom. It became a place where people know how to turn love into shelter. 💜
Not only did Jin carry The Truth Untold, which is a vocally challenging song but he also performed it on the piano. And it wasn't even on the main setlist. He learned to play this song in such a short amount of time. Just imagine how talented Jin is
If you know, you know.
"do your idols go viral for being shirtless?"
seokjin:
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