Nike and BTS are teaming up for a Nike By You customization experience and exclusive tour merch for BTS World Tour “ARIRANG.”
The Nike By You experience launches June 1 at select Nike stores, featuring 10 custom BTS-inspired designs across apparel and totes. Tour merch will also be available in select cities and online in China.
[NEWS] Nike and #BTS Introduce BTS WORLD TOUR “ARIRANG” Merch and Nike By You Experience
Nike is partnering with BTS on a Nike By You customization experience and apparel for the group’s BTS WORLD TOUR “ARIRANG.’’
The Nike By You experience features 10 custom BTS-inspired designs that can be applied to Nike apparel and totes, blending bold, timeless graphics with the band’s typography and subtle design details that celebrate BTS’ legacy and global impact.
The Nike x BTS tour merch includes exclusive T-shirts, a hoodie and a Korea-only cap that draw on the band’s heritage and distinctive style.
The Nike By You customization experience will launch June 1 at select Nike stores. Nike x BTS tour merch will be available in select cities on the BTS WORLD TOUR “ARIRANG” and online in China.
#BTSxNIKE
🐨:Man, you guys made me sentimental, that's why i turned the live on last night and I can't express my gratitude, you know, you guys showed us so much love, some real love. We got an award in 5 years again. First long american tour the final was better then perfect thank you so much. I just hope you guys can feel our love too. Let's see each other again someday, okay?
Namjoon said that in 2017 at the AMAs, #BTS didn’t even have a room of their own to do their makeup and now in 2026, the AMAs gave them the biggest room just for them 😭💜
“Last night, I really felt like a strange feeling cause it reminds me of like 2017, 9 years ago when we first attended the AMAs, we had no green room and we literally had to fix our makeup in the hallway.. But last night we used the biggest room”