Ini dia oknum yg bikin hancur ingatan UNIVERSE jd sulit konsentrasi urutan member pas Hi-touch.
Pas konser aja sering kek gitu. Bikin Kita yg liat senyum2 sendiri, baper kan jadinya. ๐๐๐
Bening bgt sii kamu de..
-Yeoone-
#PENTAGON#PENTAGONPRIMSinJKT#YEOONE
Artist-Led Survival in KPop: The Strategic Birth of Around Us and With Us Entertainment
1. Why HIGHLIGHT didnโt (and couldnโt) just stay under ๐ณ๏ธ
a. Contract reality
ใ ก #BEASTโs group contract with ๐ณ๏ธ ended in 2016
ใ ก While individual members could have renewed solo contracts, ๐ณ๏ธ did not offer / finalize a full group continuation under the BEAST name
ใ กThe BEAST trademark remained with Cube, which meant:
โข They could not use the name โBEASTโ
โข They could not perform BEAST songs freely
โข The group identity itself was legally blocked
b. Staying = losing control
If they had stayed under ๐ณ๏ธ:
ใ ก Group decisions would still be company-led
ใ ก Music, scheduling, and branding would not be fully theirs
ใ ก Any disagreement could again put the groupโs future at risk
โก๏ธ So staying wasnโt just emotional, it was structurally unsafe for a long-term group.
2. Why they created Around Us Entertainment
Around Us Entertainment (2016) was not just a label, it was a survival strategy.
a. Purpose of Around Us
Around Us was created to:
ใ ก Secure group continuity
ใ ก Protect member equality
ใ ก Regain creative and decision-making power
ใ ก Rebuild legally under a new name โ #HIGHLIGHT
b. Why form a company instead of joining another agency?
If they joined another existing company:
ใ ก They would still be โartists under managementโ
ใ ก Ownership of branding, scheduling, and IP would still belong to the agency
By founding Around Us:
ใ ก They became the core stakeholders
ใ ก The company existed because of them, not the other way around
ใ ก Decisions were made with the groupโs longevity in mind, not short-term profit
โก๏ธ Around Us = artist-first structure, something very rare in Kpop at the time.
3. Why the name โHIGHLIGHTโ mattered legally
Since ๐ณ๏ธ owned โBEASTโ:
ใ ก The members chose a completely new name
ใ ก โHIGHLIGHTโ was:
โข Newly trademarked
โข Fully owned and controlled by their new company
โข Symbolic of moving forward without erasing the past
This allowed them to:
ใ ก Release music immediately
ใ ก Perform as a group without legal disputes
ใ ก Eventually reclaim rights to past songs later on
4. Why With Us Entertainment was created
a. Around Us came first
ใ ก Around Us was created specifically for HIGHLIGHT
ใ ก It was initially lean and focused only on:
โขGroup activities
โขMusic production
โขCore management
b. Growth created new needs
As time passed:
ใ ก Members began expanding into:
โขMusicals
โขActing
โขVariety
โขSolo albums
ใ ก The company needed:
โขSeparate management systems
โขBroader talent handling
โขStructural scalability
c. Enter: With Us Entertainment
With Us Entertainment was formed as:
โขA subsidiary / affiliated label under Around Us
ใ ก Designed to:
โขManage broader activities
โขHandle additional artists or actors
โขAllow Around Us to stay focused on HIGHLIGHTโs core identity
โก๏ธ Think of it like:
โขAround Us = the home
โขWith Us = an extension of the home
5. Could With Us exist without Around Us?
Practically? No.
Hereโs why:
https://t.co/SHepPKis3K founding purpose
โขWith Us was created to support an already-existing structure
โขWithout Around Us, thereโs nothing to branch from
https://t.co/Q742xMG6a1 financial or legal base
โขAround Us provided:
โขCapital
โขBrand credibility
โขIndustry trust
โขWith Us depended on that foundation
https://t.co/x5Fx21sSMb reason for its specific timing
โขWith Us wasnโt a random startup
โขIt appeared because Around Us had stabilized and grown
The With Us Entertainment we know today:
โขStructure
โขRole
โขTiming
โขPurpose
would not exist without HIGHLIGHT founding Around Us first.
Here are the artists currently under With Us Entertainment:
Groups
โขThe Wind โ 7-member boy group that debuted under With Us Entertainment in 2023.
Solo & Established Artists
โขPark Chorong (Apink)
โขYoon Bomi (Apink)
โขKim Namjoo (Apink)
โขOh Hayoung (Apink)
โขWheein (MAMAMOO)
โขHui (PENTAGON)
These uncles sold 2,033,731 copies back in 2009 purely with their music โ no company push, just talent. a group debuted from a nugu company๐
#HIGHLIGHT#BEAST