There's a lot of conversation around the #TwitterFiles. Here's my take, and thoughts on how to fix the issues identified. I'II start with the principles I've come to believe based on everything l've learned and experienced through my past actions as a Twitter co-founder and lead:
My 2 cents: The market voted today that the $TSLA brand has been negatively impacted by the Twitter drama. Where before EV buyers were proud to drive their Teslas to their friends or show off Teslas in their driveways, now the Twitter controversy is hurting Tesla’s brand equity.