Jay-Z’s rollout is a masterclass in cultural dominance. Roc signs across NYC, train stations wrapped in Roc imagery, billboards, pop-ups, shows at Yankee Stadium, Paris and LA. Add the upcoming HBO conversation with Rick Rubin. The King of Rap.
“the jig is up, I’m up 10
wrong chart, champ
u gotta look up again
n*ggas looked up to HOV
i never looked up them
dem crackers got ya publishing, gangsta
go tuff talk to them”
- Hov (with the fro) 🤯🤯🤯