The GMA

The Global Marketing Alliance provides timely insights for data driven #marketers. Follow us to keep up with all things #datadriven and join the discussion!

[The GMA @GMAinsight]

Global brands ‘must stop using illegal pop-ups or else’. Eight of the world’s biggest online advertisers have been given 14 days to stop using illegal consent pop-ups! https://t.co/KczV1OA8Zh #DataProtection #DataPrivacy #PopUpAds

[Data Protection Network @dpntweet]

What are the biggest #dataprotection challenges? Are privacy teams well-resourced? How many #databreaches are being reported? In case you missed it download the Privacy Pulse Report 2022 https://t.co/Y6LSe8cX9G

[The GMA @GMAinsight]

Is your GDPR training giving your teams the specific skills they need for their roles? The DPN's Simon Blanchard explains how to ensure each team member is a strong link in the chain. https://t.co/KIRydb2p5z @dpntweet #GDPR #DataProtection

[The GMA @GMAinsight]

Do you combine abstract language with industry terminology? Then you're suffering from Ponderous Writing Syndrome, according to the late great Herschell Gordon Lewis. https://t.co/hOLsWjDQdD #Copywriting #WritingTips #Jargon

[The GMA @GMAinsight]

Ready to be inspired? This year's Festival of Marketing takes place on 24-25 March. Glad to see 'in-person' is back (though virtual is available too). Here's the agenda: https://t.co/FlczLhWj4c #FoM #FoM22 #MarketingEvents

[The GMA @GMAinsight]

7 out of 10 marketing chiefs feel under more pressure to make the right decisions quickly and three-fifths (60%) report that decision making is now more complicated than ever before. https://t.co/uQ3Q4xVZgf #Marketing #MarketingChallenges #MarketingTrends

[The GMA @GMAinsight]

Drowning in data? Thirsting for leads? Perhaps machine learning has the answer. Nicolas Schwabach and Magno Silva discuss data-driven lead generation... https://t.co/nORsnqO9pe #MachineLearning #MarketingDigital #DataDriven

[The GMA @GMAinsight]

Are you suffering from Ponderous Writing Syndrome? The late Herschell Gordon Lewis provides a diagnosis. https://t.co/hOLsWjDQdD #Copywriting #Writing #WritingTips

[richard shotton @rshotton]

Lovely piece on social norming, increased sales and the shopping trolley

From @rorysutherland on LinkedIn

[Lead Monitor @LeadmonitorA]

It is time to talk about marketing ethics - in particular, what shouldn't be allowed in 2022. Take a moment to pick the most abhorrent marketing practice, it only takes a minute!

https://t.co/OwYEvcnnC5

[The GMA @GMAinsight]

Unethical marketing: Vote now to reveal the worst practices: https://t.co/RJmUPs0p61 - via:@pressgazette

[The GMA @GMAinsight]

Direct mail beats off CRM, AI and VR to reach $72.67bn https://t.co/zsCdWrzQzc #DirectMail #MarketingNews

[Unlock Your Business @UnlockBiz]

9 of the Strongest Words in Marketing. Infographic @TamiBrehse @antgrasso thx @lindagrass0 #Marketing #DigitalTransformation #SocialMediaMarketing #ContentMarketing

[The GMA @GMAinsight]

'Persuaders' are the rarest personality-type in marketing, according to a survey by @DMA_UK. Is this a worry? After all, the art persuasion is considered responsible for a quarter of America's total national income. https://t.co/TLtufM8P3o

[Data Protection Network @dpntweet]

Happy Data Protection Day! Putting your customers at the heart of what you do.
#dataprotection #dataprotectionday #dataprivacy #GDPR

[The GMA @GMAinsight]

Bold branding! DeadHappy, 'the UK’s fastest growing life insurance brand', has announced it is the lead sponsor of upcoming movie Jackass Forever. https://t.co/DuCol78ITd #Branding #BoldBranding #BraveMarketing

[richard shotton @rshotton]

Taleb on the central problem of Big Data

In Everybody Lies

[The GMA @GMAinsight]

Is exhaustive data collection worth the effort? No, according to three-quarters of digital leaders in a new study by Gartner. More interesting findings here: https://t.co/NpH07oFlKV #DataDriven #DataMarketing #MarketingStrategy

[The GMA @GMAinsight]

"You MUST concentrate on the first things people see – whatever you’re selling, whatever the media." - Drayton Bird draws important lessons from a picturesque but ineffective magazine cover. https://t.co/gkCLTmeYne

[The GMA @GMAinsight]

Avoid crowbarring your brand into topical issues. Instead, consider how your product or expertise can help the greater good. https://t.co/TLtufM8P3o #Branding #MarketingEthics #BusinessEthics