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dtc guy hyper scaling | high spending ad acc $1-5M a month on fb ads Sharing daily thoughts

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@vivaangandhi_ Playbook

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I just saved one client business with freaking media buying... yep. Media buying.

Same creatives, same funnel, same offer.

How?
I just put everything into 1CBO.

Why?
Because hit rate sucks. ABO was burning cash. No signals to focus on.

Results?
0.27 -> 1.09

Whats next?
ABO lol

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@jordanhaswings @CTtheDisrupter Team Jordan

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@jordanhaswings @CTtheDisrupter Spending 100+k a day - we launch 80 creatives a day. This is my answer

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locked in for a month, spent over 2.5M, hit the 240k/day rev mark, tested a lot of shit.

But one thing was huge for us - it literally saved the biggest scaling campaigns.

When your creative is dying out in a high-spending ad set/campaign and none of the new ads you upload are hitting - instead of turning it down or downscaling, just duplicate the winning ad and change the headline, page, and primary text (3 new ads with the same creative).

8/10 times it works and saves the performance. Will share the rest in other posts.

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@HenryCrochemore Store

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@eCom_Amin Solid! How do you come up with it? Ofc research - but maybe you have a prompt or technique how to come up with the best one

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@wearetheselect Meta

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@lorenzo_pravata Meta

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@mr_alexlogan Research

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@ecommmoose CASE

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@nicktheriot_ Abo or cbo?

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@ashvinmelwani i mean you can, but you will have to change almost everything - headline, copy and etc. in that case you are just basically making a new one.

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@benradack Creatives and data - thats it. If media buyer has no clue about any of those two things - fire him.

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@maverickecom Agent

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@CalixAVelarde @TheAndrewCerami Agent

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@nicktheriot_ Unaware

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@EcomParker 147k

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@TobyWalleruk Testing