Existence of Fraud
Today’s digital advertising system enables fraud committed by malicious third parties through the use of bots and backdoors in ad serving networks.
Industry problems we aim to solve :
Data Concerns and Misuse
Major ad serving networks and exchanges operate with large amounts of centralized data that can easily be traced back to the consumers’ identities.
Our ecosystem will leverage blockchain technology in
order to solve the marketing attribution “last mile”
problem, which centers around properly tracking
digital ad exposure to actual purchase activity across
offline and online point of sale channels.
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PMOTION will disrupt the current advertising world by uniting advertisers, publishers, end users, and developers: Creating ultimate transparency and fraud prevention.