Japanese ice cream maker Akagi Nyugyo aired a one-minute ad apologizing for raising its famous ice pops’ price from 60 to 70 yen the first increase in 25 years.
There were no actors, the video featured the chairman and company officers
when cigarette smokers tell me the reason they like smoking isn't the addictive chemical high but the tactile pleasure of the act, the tranquility of the outdoors, the strangers they meet etc it feels like pavlov's dog telling me he eats because he likes the sound of the bell