Pleased to announced that GoGlobal Hub is now officially a member of @AfriLabs.
Thanks to @KolaOyeneyin of @VeniaBizHub for the coworking space report and to @AO1379 for his amazing support to our hub.
Special thanks to @dHubNigeria for the recommendation.
Meta will soon start charging you EXTRA FEES just for reaching your audience.
Starting July 1, 2026, Meta is passing the cost of Digital Service Taxes directly onto advertisers.
If you run ads targeting people in the UK, France, Italy, Spain, Austria, or Türkiye, expect an automatic 2% to 5% location fee tacked onto your ad spend.
Here is the catch most founders will miss.
This tax is based on where your audience is located and where your ad impressions happen, not where your business is registered.
So, if you are a US company targeting the UK, you are paying that extra 2%.
If you target Austria, you are losing 5% right off the top.
This is exactly why in-platform ROAS is an illusion if you do not know your true unit economics.
Ad platforms do not care about your margins, your shipping costs, or your new location taxes.
A 5% fee might sound small, but at scale, it is a direct hit to your bottom line.
If you have not recalculated your Break-Even CPA to account for these rising hidden fees, your campaigns are secretly bleeding cash.
Stop letting surprise fees eat your profit.
Factor the tax into your margins today or kill the ads that can no longer afford to run.
Best of Luck!
Let me just break this table!
You see ROAS?
It’s a vanity metric.
It tells you revenue per ad dollar.
Not margin.
Not CAC trend.
Not LTV.
Not whether you're building a business or renting one.
Here are 4 things brands that compound track:
1. MER (total rev ÷ total spend)
2. CAC trend over 6 months
3. Email revenue as % of total
4. LTV by acquisition channel
ROAS still has a role.
Campaign-level creative testing only.
Everything else?
It's hiding more than it's showing.
What are you tracking in your business?
As we kick off 2026, an exciting event is on the horizon for students, innovators, and aspiring scholars from Ekiti State, Nigeria.
The inaugural Ekiti Scholarship Summit, powered by @olumuyiwaayo.
https://t.co/0J0wnIfZ92
In one of @toyinomotoso's paid newsletters (S&M), he wrote about one powerful word that can increase sales in email marketing.
I tried that word in my newsletter this week to raise money for my burnt Mac charger and it worked like crazy.
Thank you for that amazing insight.
Digital products are becoming increasingly popular, as they offer a number of advantages over traditional physical products. Selar is a platform that makes it easy to sell digital products...
Learn more
https://t.co/KlyBxmMUN3
Binance Opens Call for African NFT Creators
https://t.co/4qk9LdV3xd
This is an opportunity for you to list your NFT (Non Fungible Token) if you’re in Nigeria or Africa as a whole.
Involved or interested in #Tech in #Ekiti State?
Please join this 1hour webinar on ‘Driving Place-Based Innovation in Ekiti State’ delivered by @KTNUK and featuring @AO1379.
Date: 11 August
Time: 10am
Link to register: https://t.co/SDVMJLwbtu
Please spread the word. #UKaid
@elonmusk Much is made lately of how a few smart Nigerians are making millions with affiliate marketing, so I propose giving away a guide on it for FREE
Do you support this?
Listen to my podcast on Everything You Need to Know About Expertnaire Affiliate Marketing Program
https://t.co/tuLP5OhaSX
P. S.
There is a link to a FREE video on how you can make at least 750K per month that I mentioned in the #podcast.
#Expertnaire@expertnaire@GoGlobalNG
Copywriting is HARD, we made it simple.
Just one of our books have generated millions for hundreds of readers.
If you really want to learn Copywriting, @GoGlobalNG is the best place for you.
Try to Google us.
This is an example of what you’ll learn: https://t.co/YnTGkTO6sP
If you’re in #Ekiti and about to retire, this could be the best retirement plan for you.
Of you just want to learn a high income skill that would complement what you currently do, this is for you.
Join the class before it’s late.
Only 4 people for this class and 2 slots taken.