Muhammad Gohar Shafique (MGS)

🚀 Building $1m MRR business in public 👉 on-demand design & dev that drive business results @wewantdesign / Ex 7-fig agency & 2 SaaS #buildinpublic

[Muhammad Gohar Shafique (MGS) @goharMGS]

One more $5k/m sale closed 🚀

We haven’t even launched yet properly

With only 1 Landing Page

Crazy good quality and value to become your on-demand design and dev team.

I'm keeping it real & sharing my journey to hit that $1m MRR milestone with a fresh brand

#buildinpublic

[Muhammad Gohar Shafique (MGS) @goharMGS]

The irony is incredible.

AI companies keep telling us AI can replace customer support.

Meanwhile, I’ve been trying to resolve a @claudeai billing dispute for weeks… through Claudes AI support

If AI can’t explain its own invoices, billing logs, or charges, are we really ready to replace humans?

Curious: has an AI support bot ever actually solved a complex problem for you?

[Muhammad Gohar Shafique (MGS) @goharMGS]

I'm doing 5 free business audits this week.

Here's who I want to talk to:
- Business owners and Agency owners (B2B, SaaS, eCom, B2C)
- Tired of chasing referrals that don't come
- Revenue is stuck and you can't figure out why
- Every new client feels like a grind to find

On the call we look at your business, find the real reason leads aren't coming in, and I'll hand you a clear strategy to fix it.
No paid ads. No cold email. No LinkedIn grind. No Upwork.

Just a better inbound system that brings better clients to you on autopilot and you leave with something you can implement the next day.

About me: I've built multiple 7-figure agencies working with startups to Fortune 500 companies and sold 2 SaaS startups.

To book: Drop a comment telling me what your business does. I'll DM you with a link to my calendar. (Must be following me so I can send you the DM.)

Two conditions:
- 5 spots only. If the calendar shows no availability, all spots are taken.
- Your business should be running and ideally doing $5K/month or more.

[Muhammad Gohar Shafique (MGS) @goharMGS]

Silly thought but can we fix elevators with AI? Because elevators are still dumb in 2026

They stop everywhere and waste time on empty floors

What if:
1- camera checks if someone is actually waiting so it skips unnecessary stops
2- instead of pressing buttons inside, you enter your floor on a panel before boarding. The system then groups people going to similar floors and optimizes the route in real time. Fewer stops, faster rides

Just fixing everyday inefficiency

[Muhammad Gohar Shafique (MGS) @goharMGS]

I’m actually worried about this.

If you’re not cringe, chances are you’ll grow slower.

And worse

If your kids don’t learn this skill, they’ll grow up invisible and will struggle to compete with people who understand distribution.

And then even worse

For our generation we’re stuck in between

We want to do this but it feels uncomfortable, forced, almost embarrassing. So we stay “professional” and get ignored.

Meanwhile, this is what’s actually working:

Ryanair - trolling their own customers publicly
Liquid Death - turned water into a meme brand
Crumble - another meme based brand
Scrub Daddy - silly demos, oddly addictive

And creators:

Khaby Lame - same reaction, global fame
Bella Poarch - one format, exploded
Jake Shane - awkward storytelling, addictive
Trisha Paytas - years of “too much”… still wins attention

PS: Not saying that cringe means doing something immoral, unethical or out of place so don’t mix these two, keyboard warriors.

[Muhammad Gohar Shafique (MGS) @goharMGS]

I paused my “building in public” series where I’m building an AI-assisted startup to $30k with zero employees.

Not because it wasn’t working (I even got my first paying customer from this), but because it “looked like” it wasn’t. It felt like it wasn’t really helping my audience.

But then I started getting DMs like: “why did you stop?” and many more

That made me realize something important:

People are watching.
They just don’t always engage.

Big mistake. So I’m resuming the build in public series.

But here’s something I want to say to everyone reading this:

If you’re getting value from someone’s content
If it’s helping you learn, think better, or even just stay motivated

Don’t stay silent.
Comment or Share because it sends a signal

Algorithms don’t kill good content.
Silent audiences do.

Takes 5 seconds to engage.
And sometimes your small signal decides what survives.

[Muhammad Gohar Shafique (MGS) @goharMGS]

Another great tool find

Write quick and “sometimes” witty copy for your boring landing pages like loading screen, error pages etc

And its human not AI slop

[Muhammad Gohar Shafique (MGS) @goharMGS]

Great find for vibe coding.

Full backend with Db, storage, auth, admin dashboard all in.

Free and open source too.

[Muhammad Gohar Shafique (MGS) @goharMGS]

Next economic divide will be on how much compute power you can afford

[Muhammad Gohar Shafique (MGS) @goharMGS]

Spending way too long picking brand colors.

This AI tool generates full color palettes for your brand or website in seconds.

It is free. It is fast. And it is way better than Pinterest color wheels.

Link in the first comment

[Muhammad Gohar Shafique (MGS) @goharMGS]

From the guy who worked on react. This is a must read

[Cheng Lou @_chenglou]

My dear front-end developers (and anyone who’s interested in the future of interfaces):

I have crawled through depths of hell to bring you, for the foreseeable years, one of the more important foundational pieces of UI engineering (if not in implementation then certainly at least in concept):
Fast, accurate and comprehensive userland text measurement algorithm in pure TypeScript, usable for laying out entire web pages without CSS, bypassing DOM measurements and reflow

[Muhammad Gohar Shafique (MGS) @goharMGS]

For years, the benchmark was simple:
Revenue per employee

Now there’s a new layer:

AI tokens per employee mapped against revenue

Because headcount no longer defines output.
AI usage does.

[Muhammad Gohar Shafique (MGS) @goharMGS]

Never knew rage coding is a thing

[Muhammad Gohar Shafique (MGS) @goharMGS]

Day 13 of building an AI assisted business in public with zero employees till we hit $30k.

Revenue: $999/m
Clients: 1
Day rating: exhausted and a little burnt out 🥴

Let me be honest today.

My brain has not stopped since day one. Ideas firing constantly. Marketing angles, sales strategies, content plays. All of it running at the same time.

That sounds productive. It is not.

Too many ideas, not enough execution. More planning than selling. Hours lost to a website that has to be pixel perfect because of my obsession with good design. Sloppy over weekends and Eid when I should have kept moving. Sleeping badly. Feeling genuinely vulnerable posting publicly in a way nobody warns you about.

Naval said it best. Sprint like a lion then rest. But when the lion hunts it goes all in. No half effort. No distractions.

I have not been hunting like a lion.

This reminded me of Startup Weekend back in university. 48 hours. No sleep. No distractions. Just build. We launched a real MVP with two people in two days. The pressure of a hard deadline with nowhere to hide creates a clarity that normal working weeks simply do not.
I am seriously thinking about doing that again. Lock myself in somewhere and just hunt.

Alex Hormozi pushes this one step further. Work 10 genuinely focused hours a day. Not busy hours. Not distracted hours. Focused hours. Some days this week I barely managed two.

But not everything is dark.

First paying customer. Website and branding almost done. Marketing funnel taking shape. All core operations done in under 10 days. And I am building faster than I ever could with a full team because AI is genuinely replacing what used to take multiple people. One person moving like three.

That part still amazes me every single day.

13 days in. First revenue. First real test of discipline.

Time to hunt.
What is your strategy for staying focused when everything is screaming for your attention?
#buildinpublic

[Muhammad Gohar Shafique (MGS) @goharMGS]

“Work smart, not hard” is still bad advice.

People come back with “even a donkey works hard.” Cool.

The donkey works hard but the master decides what it does.

Most people are optimizing effort without building an edge.

A manager earns more than the people doing the actual work.
Not because he works harder. Not because he works smarter.
Because he is positioned above the work. His edge.

That is the cheat code.
Wrong problem + hard work = broke and tired.
Wrong problem + smart work = broke and efficient.
Right position + average effort = winning.

[Muhammad Gohar Shafique (MGS) @goharMGS]

It works the other way too.

[Muhammad Gohar Shafique (MGS) @goharMGS]

@talbadani1 Thanks 🙏

[Muhammad Gohar Shafique (MGS) @goharMGS]

Day 11 of building an AI assisted business in public with zero employees till we hit $30k.
Revenue: $999
Clients: 1
Day rating: We have our first client. Cha-ching 📷

So this client is a B2B services agency with good clients and real revenue. But every single lead comes from Fiverr and Upwork.

I asked him one question. What happens if they ban your account tomorrow?

He said he fears the same thing.

Think about that. His entire business sitting on two platforms he does not own, cannot control, and cannot negotiate with. One algorithm update away from starting over. The platform owns your pipeline. The platform owns your pricing. The platform owns your next client.

His work was actually decent. I could see he had real potential to double his revenue. But he was stuck. No inbound. No brand. No content working while he sleeps. Every new client required the same effort as the last one.

He had tried fixing it. Hired an internal team to write blog articles. Spent months on it.

I asked him to share what they had published and did a quick audit on the call.

It was bad. Thin articles. No keyword strategy. Generic topics nobody was searching for. Content that was not just useless but was actively hurting his domain authority and AI visibility. Google had started ignoring the site. ChatGPT and Perplexity were not picking it up at all.

He had spent time, money, and trust building something that was quietly working against him.

The problem was never effort. He just could not hire the right people, manage them properly, and still run his actual business at the same time. Content became a side project. Side projects do not rank.

So we had a real conversation.

I told him straight that even if we deliver great content and he loves every article, it will not generate sales on its own. His technical SEO foundations need fixing first. Without that the content cannot do its job. Most agencies would have just taken his money and blamed the algorithm six months later.

He appreciated the honesty. We agreed on a plan. My team builds the content assets. He fixes the foundations with my guidance. We move together.

He came in on early bird pricing. Locked in at $999 a month saving $500 off the standard price, for life as long as he stays subscribed. I added $1,000 worth of add-ons at no extra cost. And threw in a consultation session I normally charge by the hour for, free, because his foundations needed immediate attention.

Now the numbers. He spends $999/m getting hi quality assets for his company every on autopilot. His average client is worth $3,000 to $5,000. If this brings him five inbound clients over the year that is $15k-$25k in new revenue. From content that keeps compounding long after the ads would have stopped.

$999 down. $29,001 to go.

btw if you still reading, is your business dependent on one channel for leads? What happens if it disappears tomorrow?

[Muhammad Gohar Shafique (MGS) @goharMGS]

Day 11 of building an AI assisted business in public with zero employees till we hit $30k.
Revenue: $999
Clients: 1
Day rating: We have our first client. Cha-ching 📷

So this client is a B2B services agency with good clients and real revenue. But every single lead comes from Fiverr and Upwork.

I asked him one question. What happens if they ban your account tomorrow?

He said he fears the same thing.

Think about that. His entire business sitting on two platforms he does not own, cannot control, and cannot negotiate with. One algorithm update away from starting over. The platform owns your pipeline. The platform owns your pricing. The platform owns your next client.

His work was actually decent. I could see he had real potential to double his revenue. But he was stuck. No inbound. No brand. No content working while he sleeps. Every new client required the same effort as the last one.

He had tried fixing it. Hired an internal team to write blog articles. Spent months on it.

I asked him to share what they had published and did a quick audit on the call.

It was bad. Thin articles. No keyword strategy. Generic topics nobody was searching for. Content that was not just useless but was actively hurting his domain authority and AI visibility. Google had started ignoring the site. ChatGPT and Perplexity were not picking it up at all.

He had spent time, money, and trust building something that was quietly working against him.

The problem was never effort. He just could not hire the right people, manage them properly, and still run his actual business at the same time. Content became a side project. Side projects do not rank.

So we had a real conversation.

I told him straight that even if we deliver great content and he loves every article, it will not generate sales on its own. His technical SEO foundations need fixing first. Without that the content cannot do its job. Most agencies would have just taken his money and blamed the algorithm six months later.

He appreciated the honesty. We agreed on a plan. My team builds the content assets. He fixes the foundations with my guidance. We move together.

He came in on early bird pricing. Locked in at $999 a month saving $500 off the standard price, for life as long as he stays subscribed. I added $1,000 worth of add-ons at no extra cost. And threw in a consultation session I normally charge by the hour for, free, because his foundations needed immediate attention.

Now the numbers. He spends $999/m getting hi quality assets for his company every on autopilot. His average client is worth $3,000 to $5,000. If this brings him five inbound clients over the year that is $15k-$25k in new revenue. From content that keeps compounding long after the ads would have stopped.

$999 down. $29,001 to go.

btw if you still reading, is your business dependent on one channel for leads? What happens if it disappears tomorrow?

[Muhammad Gohar Shafique (MGS) @goharMGS]

16 years ago, SEO almost became a licensed service.

One person tried to trademark it.
Meaning you’d need permission to sell “SEO.”

Rhea Drysdale spent 2 years and ~$17,000 fighting it.

And won.

A lot of careers exist today because of that decision.

Most people in SEO today have no idea how close this got.

[Muhammad Gohar Shafique (MGS) @goharMGS]

Day 2 of building an AI assisted business in public with zero employees till we hit $30k.

Revenue: $0
Day rating: clear head, clear direction ✅

Today I named it.
We Want Content.

I already run We Want Design. When this works I want a brand family. WeWant is the architecture. Simple, direct, memorable, and the domain was available. Done.

Now the structure. Because winging this is how you waste months.

Two tracks running in parallel every single day.

Track 1 is Ops. Getting the business ready to take money. Website, payments, case studies, internal workflows. Nothing here makes me money today. But it makes me money next week.

Track 2 is Marketing and Sales. Getting in front of the right people. Content, outreach, building inbound and outbound fast. This runs parallel to Track 1 otherwise I lose the bet.
One task from each. Every day. No exceptions.

Today I researched every competitor that is actually making money in this space. Here is what the market looks like.

AI tools that auto-publish garbage Google is already penalising. Expensive agencies that sell you a 40 page strategy and three months before a single word is written. Freelancers who disappear mid-project and leave you rewriting everything yourself. In-house hires that cost you a salary, benefits, onboarding time, still no quality guarantee. And your time and direction is still required on top of all of it.

Nobody is just doing the thing.

Good articles. Researched properly. Written by humans. Optimised for Google and AI. Delivered fast. Tracked so you know if they are working.

That gap is embarrassingly wide open.

Done today:
- Website brief & content
- Business model and pricing
- Payment setup (under review)
- Irresistible offer based on Alex Hormozis strategy (will post in detail)
- Started build in public content
- Defined and prioritised funnels User flows mapped out

Just curious. How are you handling blog content right now?
1- In-house
2- Freelancers
3- Agency
4- AI tool
5- Not doing anything yet

#buildinpublic