Meta is overspending. 3x more than daily budget on regular ASC campaign, no ccap nothing. I've seen some people reporting similar issues... @binghott@MrYoniLevy
Incredible thing is, it doesn't have to be made with a fixed scenario. It can be completely dynamic based on what interests you, like a tiktok but as full films and series.
Tried to search a tweet I saw earlier today. I did a few searches one after another without success and hit 429 Error (Too Many Requests) I've never seen this before in anywhere using mouse+keyboard. Saving costs @elonmusk? Maybe you should improve search so it is easier to find?
@binghott I believe that it would decrease CPM if FB gets more positive signals like higher engagement and conversion rate, which is likely. Meta needs people to engage more, any positive sign in that direction should be a factor in CPM.
@TaylorHoliday Btw, I remember seeing a while back Olipop sending people to walmart PDP in some of their ads, I am curious about the intentions and the economics, maybe it is exactly about your first point.
@TaylorHoliday It really depends on the industry and scale, however sometimes they don't even have to do anything. Many fashion brands benefit solely from being visible there.