Simplifying vocabulary through developing a scientific lexicon for complex assets helps external partners, and internal teams alike understand developments and critically important details that teach these key stakeholders how to speak about the product for optimal familiarity.
"Leaderboard Branding is proud to support pharmaceutical companies and partners in Asia by consistently providing high-quality and professional services."
#globalbusiness#worldhealth#pharmaceutical
Congrats to our partners at @AcadiaPharma on their recent approval of Daybue, the first and only FDA-approved medication for Rett syndrome!
#naming#FDA#RareDiseases
Drug names, especially in the nonproprietary space, can frequently look similar to other products often with no relation between the two. While the stem can make up over 50% of the name, and with only 26 letters in the alphabet, confusing letter strings are common in INN naming.
Our team had a great time in February getting together for multiple activities to participate in the WomenHeart step challenge! We're proud to support their mission of helping to improve the lives of women with heart disease.
#philanthropy#womenshealth#heartdiseaseawareness
Congrats to our partners at Bryleos on their recent launch!
Bryleos is a women-owned, clinical-stage therapeutics company that utilizes a systems approach to develop therapies targeting chronic diseases of aging and aging biology.
#womeninhealthcare#chronicdisease#aging
It takes 5-7 years to receive a proper diagnosis for a rare disease? With few treatment options available, unmet needs remain significant. Working together with our partners to advocate for improved therapies can improve the standard of care for an underserved patient population.
Our responsibility extends beyond the work we do day-to-day and taking an active role in supporting our communities is truly the heart of the matter.
#leadership#leadbyexample#philanthropy
Of the 37 FDA-approved names in 2022, we identified several emerging trends; The future of naming supports diversity within various lengths, letters, & sounds, so exploring a wide range of structures provides options & strategies in an ever-changing pharmaceutical landscape!
Happy American Heart Month! We're proud to work with many partners in prioritizing heart health through innovative research and therapies to enhance patient outcomes!
#americanheartmonth#hearthealth#cardiovascular
We are thrilled to announce the newest addition to the LBB team, Hermann Spicker! Our Managing Director, based in Boston, Hermann brings decades of branding and naming experience in the biopharma space while working with some of the world's most influential brands.
In 2022, we were so proud to collaborate with our new and established partners to bring many of these assets to market!
#FDA#drugapprovals#noveldrugs
https://t.co/m6na5EYCmR
As we continue to move into a transformative digital era, digital strategies are pertinent to pharma companies for the success & development of new drugs to market!
#clinicaltrials#digital#treatment
https://t.co/JacNt4Zy9I
Congrats @GileadSciences on your FDA approval of Sunlenca, the first and only capsid inhibitor-based HIV treatment option.
Our team at Leaderboard was proud to collaborate on the name creation, testing, research, and submission prep!
https://t.co/D9tMwrKLRD
Our team had a great time in NOLA at #ASH2022!
We are truly amazed at the research and progress being made toward hematologic cancer therapies.
#science#hematology
Bold and dynamic, Viva Magenta evokes what we all hope to achieve in the new year; Transformation, resilience, and optimism!
#ColorOfTheYear#Pantone#magentaverse
https://t.co/v6t8wOncPu
Congrats to PTC Therapeutics on the rapid MHRA authorization of Upstaza! The first gene therapy infused directly into the brain for treatment of AADC deficiency. We enjoyed working with the PTC team!
https://t.co/TOGLwnvugF
One of our Managing Partners, Vince Budd, was interviewed at the @FiercePharma NPP summit to speak a little further about creating value through strategic product development and how to drive success through new product launches!
#productdevelopment
https://t.co/Oh1a8R1aQ1