Lucidity

Giving brands visibility into unified, verified data from across the ad supply chain. Fewer wasted impressions, greater transparency.

[Lucidity @GoLucidity]

@SamsungBelgie @xandr @UmbNetwork In addition to Lucidity’s blockchain-verified metrics (impression & click data verified from multiple sources), Lucidity’s unified dashboard also displays important metrics like ads.txt, sellers.json, conversions, viewability & brand safety. All the important info, in one place.

[Lucidity @GoLucidity]

We teamed up with @SamsungBelgie & @xandr on a pilot initiative, Samsung Private Marketplace, a new advanced Supply Path Optimization strategy for programmatic. Check out the fantastic results (hint: 30% waste --> 2% waste)
https://t.co/D0S38Orey0
#programmatic #blockchain

[Lucidity @GoLucidity]

@SamsungBelgie @xandr @UmbNetwork The pilot campaign resulted in a 98% ad quality score (confirmed impressions) compared to the benchmark, which achieved only 70% confirmed impressions.

Therefore, wasted impressions were reduced from 30% to 2%!

[Lucidity @GoLucidity]

"It's common for advertisers to be able to identify 30% or more (!) of their impressions as being 'discrepant' or wasteful." <-- Insights from the hundreds of millions impressions we've processed for clients. Thanks @UmbNetwork team for featuring us in today's update!

[Umbrella Network @UmbNetwork]

Umbrella Ecosystem: @GoLucidity Update April 2022 🎉

As we enter the second quarter of 2022, the Umbrella team would like to provide an update on the momentum at Lucidity — the digital advertising oracle.

Read more: https://t.co/qYnr4qlYkx

#bsc #data #blockchainad #analytics

[Lucidity @GoLucidity]

Discrepancies in ad buys can be:

🤖 Nefarious - auction games, domain spoofing, click fraud etc.
or
🤷‍♂️ By mistake - broken integrations, mislabeled sites, inaccurate data

But the result is the same: not getting what you paid for. Waste. (We can help.)

https://t.co/bXRBrVQihZ

[Lucidity @GoLucidity]

You think you're buying one thing, but then you get something else 🙄 Luckily, Lucidity solves for this ☑️. #programmatic #transparency #adtech #adanalytics https://t.co/0AzX3jHVDc

[Lucidity @GoLucidity]

Our parent co. @UmbNetwork is making waves bringing @playmetalcore into its accelerator program & participating in its private token & NFT sale. It's a beautifully designed, high quality game with NFTs built into its DNA

[Lucidity @GoLucidity]

Happy to be working with @PHDsouthafrica on their digital campaign for @CheckersSA!

#blockchainadvertising #programmatic #PHDmedia #CheckersSA #adanalytics #UmbrellaNetwork

[Checkers @CheckersSA]

#SpotShopandWIN up to R10k app credit, GUARANTEED! Santa's hiding in the app, shop the product he's on & you'll WIN. He'll be on a NEW product every day until 21 Dec! Here’s a clue: Betcha Can’t Eat Just One! Ts & Cs apply. Shop now: https://t.co/i7d8xn1p7H #sixty60 #spotsanta

[Lucidity @GoLucidity]

@henkis Looks like everything is up and running now! Thanks for letting us know.

[Lucidity @GoLucidity]

Compliance w/ rules & regs of advertising is no joke. Distributed ledger & smart contract tech provide a technologically enforced record of what's happening w/ ad performance & compliance. Finance & legal teams this is for you! Sam Goldberg explains https://t.co/kEhYUTydgi

[Lucidity @GoLucidity]

@jonathandavf_ Sure! You can reach us at info[at]golucidity[dot]com

[Lucidity @GoLucidity]

ICYMI We collaborated w/ @Samsung & @space_BE on an award-winning campaign to identify digital ad supply paths w/ high levels of discrepancy and cut them out to avoid waste. Only possible by bringing data on-chain securely & efficiently. cc @UmbNetwork https://t.co/QVU2tiaNFw

[Lucidity @GoLucidity]

@UmbNetwork And many more 🍾

[Lucidity @GoLucidity]

It has been a minute, but we're back! Hi @UmbNetwork, what'd we miss? 👋

[Lynne d Johnson @lynneluvah]

What Can #Blockchain Really Do for Advertising in 2020? Via @AdMonsters cc @brave @AdLedgerOrg @aminopay @NYIAXInc @GoLucidity @ParsecMedia @heyaura https://t.co/mcvZzgdiBy

[Lucidity @GoLucidity]

#Programmatic is complex. But can that work in the industry's favor? Find out how each supply chain signal can be used to create a holistic picture of each campaign, not a fragmented one.

https://t.co/rjlePUOSYc

[Lucidity @GoLucidity]

140% increase in time on site. 24% increase in conversions. Optimizing away from wasteful placements brings more real users to your site and creates more real results like these. Schedule a demo today: https://t.co/DMR61PXESn

[Lucidity @GoLucidity]

#Programmatic is complex. But can that work in the industry's favor? Find out how each supply chain signal can be used to create a holistic picture of each campaign, not a fragmented one.

https://t.co/rjlePUOSYc