Parsec

The first platform for buying media on CPS - Cost Per Second.

[Parsec @ParsecMedia]

We’ve been quiet but busy as ever this year. Come take a look at how a few of our most successful campaigns shaped up: https://t.co/Mbw1dKA4m9

[Tiana Kett @KettTiana]

WTF is a Quality CPM? https://t.co/VKhxkjZnEt

[Brand Innovators @BrandInnovators]

The three🔑keys to winning with omni channel marketing, as shared by @Henkel's #KenKrasnow:

1⃣ single view of consumer
2⃣ elevated experience
3⃣ agile ways of thinking

Q&A Moderated by @ParsecMedia's @zkubin! #BISummit

[AdMonsters @AdMonsters]

Analyzing coverage, clutter, and duration, Adelaide has three new metrics for quantizing attention: attention units, attentive reach, and minimum effective dose.

[AdMonsters @AdMonsters]

@AdMonsterGavin @LinkedIn @ParsecMedia "There are more ways to under-expose someone than over-expose them." @guldi, as told by @adamheimlich

[Gavin Dunaway (he/him) @MediaTrustGavin]

Unless this A train continues to flummox me, I’m attending an interesting conversation on new metrics with @ParsecMedia and its spinoff Adelaide.

[AdMonsters @AdMonsters]

.@AdMonsterGavin is learning about the "Quality Metrics" at an event with Adelaide, @linkedin, + @ParsecMedia

[Gavin Dunaway (he/him) @MediaTrustGavin]

Attention—it's what all the hip advertisers are optimizing to these days @ParsecMedia @AdMonsters https://t.co/EfL7ed4Lwa

[MediaPost @MediaPost]

Consumer attention metrics now used to optimize campaigns @ParsecMedia https://t.co/ezgkGhQoQ8 @lauriesullivan

[ARF @the_ARF]

@adamheimlich @ParsecMedia assesses historical measures of attention to predict future attention levels, using AI/ML

[Parsec @ParsecMedia]

On the heels of @Digiday reporting that outstream video is a dumpster fire, @guldi has some more justifiable fuel for the flame... https://t.co/CPerTTE6Q3

[Parsec @ParsecMedia]

@jason_acker 👏👏👏

[Dr. Fou - FouAnalytics @acfou]

ya think?

https://t.co/rvmRjcdgG9

[Digiday @Digiday]

Some buyers are concerned they’re not always getting an accurate look at how their outstream video ads are performing https://t.co/fRJHv5bGby

[Jason Koenigsknecht @JK13]

After a great week in @WhistlerBlckcmb with this gnarly crew, I came home to an awesome swag box from @zkubin and the @ParsecMedia team! TY!! #timeteam #endcpm

[Parsec @ParsecMedia]

@DannyRosin @relay_go @republicwirelss @lenovo @Brand_Innovator Looking good Lauren!!

[Danny Rosin @DannyRosin]

Without trust and authenticity representing your brand in #InfluencerMarketing you will waste $ and fail. #BISummit insights from @relay_go @republicwirelss @ParsecMedia #DigitalTransformation #CelebrityBrandImpact

[Parsec @ParsecMedia]

Hey @RoryOFlaherty 👋. We've heard some pretty amazing things about the media team at Mekanism recently...like 🔥 things. How about some time with the #timeteam at Parsec? We can talk ⏱️, 🤳 and maybe even 🇮🇪?

[Parsec @ParsecMedia]

@OddStockTrader @brave People don't hate all ads (ex: some of the most watched YouTube videos are TV spots). People DO hate obnoxious ad experiences that serve no purpose other than to register as a served, viewable impression, etc.

[Parsec @ParsecMedia]

@OddStockTrader @brave Yep...that didn't work the first time when it was called AllAdvantage. Consumers already have all the incentives they need: free content.