I don't poke my nose into issues that don't bring food to my table •Journalist•Traveller•Farmer•
Fan @ManUnited •Proudly🇺🇬n• I mind keeping in my lane.
The coffee farmer is the most important person in the value chain yet earns the least.
I’ve never understood how the person who carries the greatest risk in the coffee industry ends up taking home the smallest reward. The farmer clears the land, buys seedlings, waits years before harvesting, battles droughts, pests, diseases, fluctuating prices and rising production costs. When the season is good, they celebrate. When it is bad they absorb the losses alone.
Yet once that coffee leaves the farm, every other player along the value chain seems to make more from it than the person who grew it.The exporter earns. The importer earns. The roaster earns. The café earns. The retailer earns. Even the cup of coffee served thousands of miles away may cost more than what a farmer was paid for several kilograms of cherries.
Some will say that’s simply how value chains work. They’re right but the real question is: why are farmers so often excluded from the stages where the greatest value is created?
For decades, we’ve encouraged farmers to produce more. Perhaps it’s time we encouraged them to own more of the business instead.
What if farmer cooperatives invested in processing plants, roasting facilities and strong local brands? What if more farmers understood specialty coffee, direct trade, certification and export markets? What if young people saw coffee not just as farming but as a complete business with opportunities in quality control, logistics, branding, marketing, technology, tourism and retail?
The future of coffee isn’t only about increasing production. It’s about increasing ownership.
A country cannot build a truly prosperous coffee sector if the people who grow its greatest export remain at the bottom of the value chain. Farmers deserve more than praise during harvest season they deserve a larger share of the wealth their coffee creates.
The next generation of African coffee farmers shouldn’t only aspire to grow coffee. They should aspire to own brands, export businesses, cafés, roasting companies and every opportunity that coffee can create.
The future belongs to those who don’t just grow the bean but also own its journey.
For God and my country
#YouthInCoffee #YouthInAgriculture #ValueAddition #CoffeeBusiness
I met a delegation from Nonda Coffee Park led by Mr. Tonny Miiro Kibuuka, who briefed me on their plans to establish a coffee processing and value addition facility. I welcome this investment because it is exactly what we have always been advocating for.
Uganda should not continue exporting raw coffee. We must add value before export so that we create jobs, increase household incomes and earn more foreign exchange.
The government will support this initiative and mobilise our coffee farmers to produce more in preparation for the increased demand. I congratulate them and wish them good luck.
I don't want to build a farm that only produces raw products.
I want to explore value addition.
The future of African agriculture is not only in growing more.
It is in processing better, packaging better and accessing bigger markets.
Can 50 acres of coffee generate US$1 million?
Yes but only if we stop thinking like raw commodity sellers.
The problem isn’t that our farmers don’t grow enough coffee. The problem is that we’ve been taught to measure success by the number of bags we sell instead of the number of consumers who buy our brand.
Imagine a well-managed 50-acre coffee farm.
450 coffee trees per acre
50 acres = 22,500 trees
Each tree produces 2 kg of green coffee
That gives us:
22,500 trees × 2 kg = 45,000 kg of green coffee.
After roasting (assuming an 85% roasting yield), that’s approximately: 38,250 kg of roasted coffee.
Package it into 250 g bags:
38,250 kg ÷ 0.25 kg = 153,000 bags.
If each bag sells for US$6, the revenue becomes: 153,000 × US$6 = US$918,000.
Now imagine you build a strong Ugandan coffee brand, improve your packaging and sell that same 250 g bag for just US$6.55 instead.
153,000 × US$6.55 = US$1,002,150.
That’s over US$1 million from the same 50 acres.
Nothing changed on the farm.
The coffee didn’t suddenly become magical. The difference was value addition.
For too long, we’ve celebrated exporting raw coffee while other countries roast it, package it, tell its story and earn the biggest share of the profit. We’ve become experts at producing wealth for everyone except ourselves.
The future of Uganda’s coffee industry won’t be built by growing more coffee alone. It will be built by young people who own roasteries, create brands, design beautiful packaging, open cafés, sell online and place Ugandan coffee on supermarket shelves across the world.
Coffee is not just an agricultural product. It is a brand, an experience, and a business.
The question is no longer whether Uganda can produce enough coffee.
The question is: When will we start owning more of its value?
The goal is a million dollar farm who is in we make this happen
For the first time ever, we’re bringing together young people from across coffee value chain under one roof.
Looking to connect with fellow farmers, exporters, roasters, baristas, processors, traders, or coffee enthusiasts?
Want to taste some of Uganda’s finest coffees, learn how professionals cup and brew coffee or simply discover where the industry is headed?
Then this is for you.
I’m excited to invite you to the first-ever Youth Coffee Connect, organized by @sectrinesafaris Safaris in partnership with @UYCAlliance
📅 22nd August 2026
📍 The Coffee Space Uganda, Ntinda
🕔 5:00 PM – 10:00 PM
This isn’t your typical event. It’s an experience designed by young people for you
Here’s what awaits you:
☕ Coffee Tasting & Professional Cupping Session
☕ Live Brewing Demonstrations
🎤 Youth Coffee Stories & Panel Discussions
💡 Coffee Innovation Mini Pitch Challenge
🎙️ Open Mic & Performances
🤝 Networking with farmers, exporters, processors, entrepreneurs and coffee lovers from across the sector
Entry:
🎟️ UGX 35,000
🎓 Students: UGX 30,000
📞 Bookings & Partnerships: +256 701 906 437
Book now to secure your slot in this limited edition event
Share widely and tag that friend you would love to experience this coffee evening with
We roast coffee for all farmers and companies as low as 3kgs at Ugx 2500 per Kg only! Located in Ntinda-Kampala. Retweet & share with your friends you never know my client is out there. Blessed Friday.
People laugh when a young person chooses farming. A few years later, they're asking for jobs, land, seedlings, and advice. Never underestimate the power of agriculture.
Tielemans, welcome to the biggest club in the World!
From today, you're the best midfielder in the world and in me, you've a fan, supporter and defender.
The goal is Premier league and Champions League trophies next season.🤗
Here is a fine Robusta from us at @RugyeyoFarmLtd. It is fermented for a unique profile & crafted for an espresso brew. Quick coffee lesson-it is the good quality beans we use for the best cups. It is the best coffee experience & is high value. Instant coffees are made out of low grade beans and sometimes even husks. The only value it brings to the consumer is convenience. Nothing else. Brewed coffee on the other hands has immense metabolic health benefits especially anti-oxidation. For our quality, we aim to play in the high value, high end brew market!