Greg Michaels

Not great at bragging, but pretty good at building tiny useful things.
Indie Hacker | London
👉 Building WarmDM — makes AI messages sound human.

[Greg Michaels @gomichaels]

I use AI every day, but one thing kept bugging me.
Everything I wrote with it sounded a bit off. Too formal.
So I built WarmDM. A tiny tool that rewrites messages so they sound human again.

It’s simple and still early, but it works.
Try it here: https://t.co/WpArBgyGZy

[Greg Michaels @gomichaels]

A lot of people say they want to buy a business.

Fewer are actually ready to underwrite risk.

The gap between “interested” and “fundable” is where most time gets burned.

[Greg Michaels @gomichaels]

Most acquisition pain isn’t financial.

It’s calendar damage.

[Greg Michaels @gomichaels]

One of the fastest ways to kill a deal:

Asking buyers to “just trust the story” instead of showing how the business actually works.

[Greg Michaels @gomichaels]

The real cost in acquisitions isn’t diligence.

It’s weeks spent circling deals that were never sellable in the first place.

[Greg Michaels @gomichaels]

Buyers don’t mind bad businesses.

They mind unclear ones.

Most deals die because no one can explain the business cleanly, not because the numbers are bad.

[Greg Michaels @gomichaels]

@KatherineR31582 Emotion usually shows up in what’s left unsaid. That’s hard to automate.

[Greg Michaels @gomichaels]

The fastest way to lose buyer trust
is to make them feel like they’re doing your thinking for you.

Good sellers reduce effort.
Bad ones outsource it.

[Greg Michaels @gomichaels]

@colin_fenby Tools don’t decide futures. People do - slowly and perfectly imperfectly (is that word?).

[Greg Michaels @gomichaels]

Buyers don’t mind bad numbers.

They mind unclear ones.

Uncertainty creates work.
Work kills momentum.

[Greg Michaels @gomichaels]

When everyone can generate good writing, the signal shifts from output to judgment.

[Greg Michaels @gomichaels]

@julio_serrano89 Writing isn’t dead as a signal; generic writing is

[Greg Michaels @gomichaels]

Most deals don’t die in meetings.

They die between meetings —
when someone can’t easily explain the business
to the next person in the room.

If it doesn’t travel, it doesn’t close.

[Greg Michaels @gomichaels]

When buyers ask for “more detail,”
it’s rarely because they need it.

It’s usually because something didn’t feel obvious.

Clarity reduces diligence.
Confusion increases it.

[Greg Michaels @gomichaels]

The fastest way for a buyer to lose interest isn’t price.

It’s friction.

If understanding the business takes effort,
they mentally move on — even if it’s “good”.

Simple beats impressive every time.

[Greg Michaels @gomichaels]

Lately I’m noticing how often “professional” language creates distance instead of trust.

[Greg Michaels @gomichaels]

@NGrigg “Professional” usually means optimized for approval, not response. Peers respond to clarity, not polish.

[Greg Michaels @gomichaels]

@pravin_niceguy That pace is underrated. Sustainability beats speed when you’re building something that has to fit a real life.

[Greg Michaels @gomichaels]

Most buyers don’t “evaluate” a business.

They pattern-match it.

In the first 5–10 minutes they’re asking:
– Have I seen this before?
– Did it work last time?
– What usually goes wrong here?

Valuation comes much later.

[Greg Michaels @gomichaels]

AI changes how writing is produced. It doesn’t change why people read.

[Greg Michaels @gomichaels]

@MajestyWrites_ Exactly. Tools change how writing gets done, not why it matters. Meaning, judgment, and context don’t automate well.