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★ Just published a new episode of The Good Brand Podcast: Beyond the Buzzwords: When AI Meets Brand Strategy. Listen: https://t.co/7hMribJlTh

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★ Just published a new episode of The Good Brand Podcast: Beyond Features: How Brand Positioning Drives B2B Sales Success. Listen: https://t.co/r5Dn2cEYDA

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★ Just published a new episode of The Good Brand Podcast: Aligning Brand Consistency Across Channels. Listen: https://t.co/9Nd00qmZn0

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★ Just published a new episode of The Good Brand Podcast: Taming the Product Portfolio Beast: Simplifying B2B Offerings. Listen: https://t.co/IhlMqdubvH

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★ Just published a new episode of The Good Brand Podcast: How Should You Update Your Brand? Listen: https://t.co/PaBytce2bx

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★ Just published a new episode of The Good Brand Podcast: The Theory and Practice of Brand Architecture. Listen: https://t.co/qqgza72GbC

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★ Just published a new episode of The Good Brand Podcast: Brand Guideline Guidelines. Listen: https://t.co/oxK4OKHI7D

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★ Just published a new episode of The Good Brand Podcast: The Power of Positioning. Listen: https://t.co/say5QLIqR0

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★ Just published a new episode of The Good Brand Podcast: Tales from the Brand Trenches. Listen: https://t.co/LCl1CSEu9K

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★ Just published a new episode of The Good Brand Podcast: The Value of B2B Brand Values. Listen: https://t.co/85rXbOKX66

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★ Just published a new episode of The Good Round Up: Brand Clarity: Simplifying Your Portfolio. Listen: https://t.co/wIlMcaOcyX

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★ Just published a new episode of The Good Round Up: Why Doesn't Private Equity Get Brand? Listen: https://t.co/7AsOl9JFKD

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★ Just published a new episode of The Good Round Up: Brand Mistakes Made By B2B Tech Firms. Listen: https://t.co/iQtuhSgKo8

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★ Just published a new episode of The Good Round Up: What's Your Real Competiton? Listen: https://t.co/ypg7xEPcyI

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★ Just published a new episode of The Good Round Up: The Brand Workshop. Listen: https://t.co/tifov30vve

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★ Just published a new episode of The Good Round Up: The Mission's Critical. Listen: https://t.co/y2qo52NRle

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★ Just published a new episode of The Good Round Up: Why Brands need a Serious Brand Strategy. Listen: https://t.co/Fc2XEn46pm

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★ Just published a new episode of The Good Round Up: Creating your Brand Vision. Listen: https://t.co/wDduog4Tg8

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Brands need serious brand strategy. Chris Lumsden discusses the world of brand expansion and acquisition along with all the growing pains that can arise if the brand strategy is not taken… seriously.

Read it here: https://t.co/f3cyS6UCdz

#brandstrategy

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★ Just published a new episode of The Good Round Up: Do You Need a Brand Purpose? Listen: https://t.co/kowauOn1Bf