Good Products are Opinionated.
“Every great founder I’ve seen up close, or even from afar, is highly opinionated and they’re almost dictatorial in how they run things.
Also, early-stage teams are opinionated. And the products they build are opinionated. Opinionated means they have a strong vision for what it should and should not do.
If you don’t have a strong vision of what it should and should not do, then you end up with a giant mess of competing features.
@Jack Dorsey has a great phrase: “Limit the number of details and make every detail perfect.” And that’s especially important in consumer products. You have to be extremely opinionated. All the best products in consumer-land get there through simplicity.
You could argue the recent success of ChatGPT and similar AI chatbots is because they’re even simpler than Google.
Google looked like the simplest product you could possibly build. It was just a box. But even that box had limitations in what you could do.
You were trained not to talk to it conversationally. You would enter keywords and you had to be careful with those keywords. You couldn’t just ask a question outright and get a sensible answer. It wouldn’t do proper synonym matching, and then it would spit you back a whole bunch of results. That was complicated. You’d have to sift through and figure out which ones were ads, which ones were real, were they sorted correctly, and then you’d have to click through and read it.
ChatGPT and the chatbot simplified that even further. You just talk to it like a human—use your voice or you type and it gives you back a straight answer.
It might not always be right, but it’s good enough, and it gives you back a straight answer in text or voice or images or whatever you prefer.
So it simplifies what we looked at as the simplest product on the Internet, which was formerly Google, and makes it even simpler. And you just cannot make a product that’s simple enough.
To be simple, you have to be extremely opinionated. You have to remove everything that doesn’t match your opinion of what the product should be doing. You have to meticulously remove every single click, every single extra button, every single setting.
In fact, things in the settings menu are an indication that you’ve abdicated your responsibility to the user. Choices for the user are an abdication of your responsibility. Maybe for legal or important reasons, you can have a few of these, but you should struggle and resist against every single choice the user has to make.
In the age of TikTok and ChatGPT, that’s more obvious than ever. People don’t want to make choices. They don’t want the cognitive load. They want you to figure out what the right defaults are and what they should be doing and looking at, and they want you to present it to them.”
Are you planning your 2026 #tradeshows and #events ?
We are compiling the definitive catalog for 2026 events and tradeshows (largely #b2b focused). If you’d like to get your hands on this, please retweet (or repost) and DM me.
@getb2brain
On my way to the ground in Delhi and my heart sank when I saw people feeding a whole army of pigeons. Doctors have been shouting from the rooftops about the dangers of inhaling pigeon droppings and the severe lung disease it could lead to. Please, let us stop feeding pigeons.
INDIA'S RINKU IS NEW WORLD CHAMPION 🏆
Rinku Hooda broke Championship Record with a massive throw of 66.37m at Men's Javelin Throw F64 at World Para Athletics C'ship 2025
Sundar Singh Gurjar wins Silver for India 🥈
THIS IS SO HUGE FOLKS, WELL DONE! 🇮🇳
INDIA JUST GOT 3 WORLD PARA CHAMPIONS!
🥇 Sheetal Devi - Women's Individual Compound
🥇 Shailesh Kumar - Men's High Jump T63
🥇 Toman Kumar - Men's Individual Compound
THIS IS THE BIGGEST STORY OF THE DAY FOLKS, DESERVES LOT OF RECOGNITION 🇮🇳❤️
The 4:23 video shows the sheer helplessness- his family begging, pleading, and still that horrible execution.
Humanity failed #ChandraNagamallaiah.
Justice must be swift and absolute.
🚨🇺🇲 The brutal behe@ding of Indian-origin Chandra Nagamallaiah in Dallas,witnessed by his wife & son,has been alarmingly underreported in US media.
Reflects the selective normalization of violence in US society
#ChandraNagamallaiah#Dallas#UnitedStates
🔥 DIVINE UPAKARMA BY VEDA GHOSHAM WITNESSED BY DEVATAS 🔥
Veda Ghosham's Upakarma Vaibhavam on 9th August was a sight to behold
🔱 400 + people travelling from all over the world just for Upakarma from USA to Hong kong.
🔱 Upakarma of Rigveda, Krishna + Shukla Yajur 3 Vedas under one roof and shishyas of Nityakarma classes of Veda Ghosham
🔱 Started at 8.30am & ending at 3.15pm (approx 6.5hrs) one single batch
🔱 Most participants fasting from morning till end of Upakarma as shastras say you need to fast in Upakarma
🔱 Presence of Devatas evident as a certain divine incidence occured during Upakarma homa witnessed by all shishyas at Veda Ghosham 🚩
🔱 Close to 100 brahmacharis took Palasha Danda, wore mounji on hip as per shastras.
🔱 All in all whatever Rishis wrote in Sutras it was followed completely
#VedaGhosham #Upakarma
Making the most of a non-rainy Bangalore evening at the @saastocklocal session featuring Abhishek Goyal — Co-Founder of @Tracxn moderated by Sridhar Ranganathan, Co-Founder of @getb2brain#saastocklocal
#ChinnaswamyStadium stampede is tragic but also shows how Instagram reels, IPL wins and WhatsApp forwards are filling the emptiness in the hearts of millions of Indians -- enough to risk their lives in congregations of little personal consequence.
We need a more productive approach to lives.
Thinaah Muralitharan threw her racket in the air to give herself more recovery time, while Pearly Tan simply got down on all fours to try to catch her breath after the women's doubles duo survived a 211-shot rally at the Malaysia Masters badminton tournament on Thursday.
What an amazing rally!
The level of fitness and athleticism was just incredible! 👏🏽👏🏽👍🏻🏸
India is proud of our contingent for their stupendous performance at the recently held 2025 Asian Athletics Championships in South Korea. The hardwork and determination of every athlete were clearly visible throughout the tournament. Best wishes to the athletes for their future endeavours.
🚨 POOJA WINS 5TH MEDAL FOR INDIA 🥈
Pooja clinched Silver Medal in the Women’s 1500m Final at the Asian Athletics Championship! 🔥
Incredible acceleration by Pooja in the last 200m to clock 4:10.83, Well Done 🇮🇳❤️
A Gold Medal missed by a few milliseconds 💔