Jonathan

[Jonathan @goodgoaJ]

@oliviaakory LR are much more than that these days but the Ramp ID is a vehicle for a lot of things still. I see a retail media play here too. I don't think WPP will care based on their stance of identity and OMG will probably go buy ID5

[Jonathan @goodgoaJ]

@JeromySonne please tell me its $APP ;)

[Jonathan @goodgoaJ]

@AdtechGod Someone like a Basis imo. Well known in the US but not outside of it!

[Jonathan @goodgoaJ]

@oliviaakory Interesting move on the pixel, assuming it must be S2S as default?
Imo this is where all legacy MTA solutions fall down for various reasons but notably where certain DTC ones are pure snake oil at this point.

[Jonathan @goodgoaJ]

@LaurenFWetzel The federated approach is the only logical move forwards, especially on a global level as you know well. The Omnicom and even Publicis obsession on legacy ID graphs which are just smoke & mirrors is laughable nowadays. Just brands don't question it.

[Jonathan @goodgoaJ]

@eric_seufert Let's all remember that both Google and Amazon have done this for years already. Meta were always the odd one out from the big walled gardens but was always going to happen eventually!

[Jonathan @goodgoaJ]

@oliviaakory Amazon doing Amazon things! Seem to be favouring MCPs instead of the APIs these days, no doubt some of this may end up in a clean room at some point.

[Jonathan @goodgoaJ]

@HatesAdtech @aripap @eric_seufert Affiliate marketing been built around it for so long! Though CAPI these days is just a means for walled gardens to get hashed PII, defaults to IP / 1st party cookies without it which is not so useful nowadays

[Jonathan @goodgoaJ]

@JeromySonne @ecommcowboy @CJSlattery @CoryOnBrand @TaylorHoliday @oliviaakory @max_rosewater @dtcprophet Amen, transparency is the key word here and no amount of blog posts from their leadership "diving into the hood" of Axon is going to takeaway from their past. And the fact you still cannot pull a report of where your ads delivered is worse than a PMAX situation.

[Jonathan @goodgoaJ]

@adsmaximus @IstvanicMarin They announced this like 6 years ago, this is not new.

[Jonathan @goodgoaJ]

@jamesIII @101Programmatic DV360 has Custom Bidding as a product which is much stronger. Legacy bid multipliers could only be used on a Fixed CPM (which means no use of DV360 algo). Amazon (as always) are playing catchup on the custom algo front.

[Jonathan @goodgoaJ]

@AdtechGod More attempt to get Amazon on board than Google from what I have seen

[Jonathan @goodgoaJ]

You know its bad when the large majority of these brands cannot seem to set up compliant ad tracking with their consent banners!

[Harley Finkelstein @harleyf]

Some of the top trending products we saw:

→ @AloYoga, Accolate Crew Neck Pullover;
→ @CozyEarth, Bamboo Sheet Set;
→ Merit Beauty, Flush Balm
→ Goose Creek Candle, Christmas Tree 3-Wick Candle
→ @carawayhome, Cookware Set
→ @Iliabeauty, Super Serum Skin Tint
→ @Brooklinen, Super Plush Robe
→ @BEIS, The Weekender

[Jonathan @goodgoaJ]

@JeromySonne Remember when AdWeek exposed the XShorts app a few months ago ? Guess who was the no.1 buyer of it....
This is only going 1 way long term imo.

[Jonathan @goodgoaJ]

@aripap @ArielleSGarcia Straight from an official Google DV360 webinar right now :D

[Jonathan @goodgoaJ]

@101Programmatic Floodlights have been integrated with the attribution reporting api for a while now, Google just haven't made a big noise about it for GMP. So theoretically DV360 has had this feature a while.
Amazon on the other hand have been testing a long time / late to the party.

[Jonathan @goodgoaJ]

X : Come advertise on us
Also X :

[Jonathan @goodgoaJ]

@spyrosth @101Programmatic Facts!

[Jonathan @goodgoaJ]

@eric_seufert Unless times have changed, Amazon block certain brands from using DSP if its a competitor product to their own. So they couldn't if they even wanted to

[Jonathan @goodgoaJ]

@AdtechGod Good idea, I've got a traffic light comparison tracker dropping soon as there is too much BS out there. But this sounds better for a wider audience.