James O'Connor

Co-founder @AdBridgeAI. Rap nerd. I'd rather be on a bike.

[James O'Connor @jamesIII]

This 👇🏻

[Dalai Lama @DalaiLama]

Our visit to this planet is short, so we should use our time meaningfully, which we can do by helping others wherever possible. And if we cannot help others, at least we should try not to create pain and suffering for them.

[James O'Connor @jamesIII]

@arthurquerou

[James O'Connor @jamesIII]

@VCBrags @michaelmiraflor This is the best adtech marketing of all time

[James O'Connor @jamesIII]

@BishPlsOk @EricTilbury_RTB

[michael hess @mchlhess]

SF is not a real place

[James O'Connor @jamesIII]

On the podcast sponsorships piece, audible host-read ad vs what looks essentially like a call out in show notes are two very different things. I'd hope it's clear what brands are paying for here before launch

[Brian Morrissey @bmorrissey]

These are the sponsorship formats Substack is offering via its “creator kits.” I don’t see how this scales. Too many formats, too many variables. Ad networks require standardization. This kind of matchmaking will have too high transaction costs bc its hand-crafted. Also notable the word "newsletter" is studiously avoided (or mention of the cut Substack takes).

[James O'Connor @jamesIII]

@joe_zappa @anfi_monaco 100% There's way too much psychology at play underneath the surface to claim that a purchase could be purely an objective decision.

[James O'Connor @jamesIII]

@Seth_Ulinski Shoulda converted all of them back to the classic model

[James O'Connor @jamesIII]

@gstellato25 @drinksuncruiser 150 would be a new PR for me and won't happen soon as my conditioning is out the window 😬

[James O'Connor @jamesIII]

@JohnathanBarnes It'd almost be surprising to find out they weren't doing this

[James O'Connor @jamesIII]

@AaronGoldman I'm gonna develop an earbuds complex in public now

[James O'Connor @jamesIII]

@EricTilbury_RTB @JohnathanBarnes Yes but the article has both the words “plane” and “crash” in it so therefore it must not be brand safe 🙄

[James O'Connor @jamesIII]

@tkawaja I'd take my $10M and rework my thesis that doesn't involve display

[James O'Connor @jamesIII]

@douglauretano @joe_zappa Guess they never got that new CEO

[James O'Connor @jamesIII]

@airgups23 @mrjordanbentley If we just categorized the open internet into a periodic table of elements though...

[James O'Connor @jamesIII]

@This_Liss Banger

[James O'Connor @jamesIII]

@stevenrecords @bhalligan Why too expensive? It’ll be relative to the economics of each business. For leads, I’d gander most CAC is >$1 for most businesses. Proof will be in the pudding on how quality a lead is for $1 and the conversion rate.

[James O'Connor @jamesIII]

@EricTilbury_RTB This sounds healthy for the industry. We could probably solve measurement after a few of these. I’m in

[James O'Connor @jamesIII]

@mrjordanbentley @aripap I'm halfway through. Great interview.