🎯 Still leaving retail conversions on the table?
Google’s new AI-powered Shopping ads are the competitive edge you can’t afford to miss.
At #GML2026, we announced a complete “glow-up” for retail ads. These new ads surface the most relevant products and instantly write custom explainers to show shoppers why your product is the right choice: 👇
The best ads aren’t just links anymore – they’re answers 💡
We’re testing a new generation of ad formats in AI Mode – powered by Gemini – that seamlessly connect consumer curiosity with meaningful brand decisions.
To break down what this actually means, we sat down with three industry experts onsite at Google Marketing Live: Aaron Young (Google Ads Master), Pauline Jakober (Digital Paid Media Expert), and Jyll Saskin Gales (Google Ads Coach).
Here’s what they had to say about the massive shifts coming to Search:
𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻𝘀 𝘁𝗵𝗮𝘁 𝗰𝗼𝗻𝘃𝗲𝗿𝘁: By serving helpful, verified product details at the exact moment they matter most, you’re able to move consumers “easier, faster, and more seamlessly” from discovery to decision.
𝗕𝘂𝗶𝗹𝘁-𝗶𝗻 𝗿𝗲𝗹𝗲𝘃𝗮𝗻𝗰𝗲: By integrating native, clearly labeled ad formats directly into AI-generated responses, you’re able to capture high-intent traffic without disrupting the user experience.
𝗧𝗵𝗲 𝗲𝘅𝗽𝗲𝗿𝘁 𝗽𝗿𝗼-𝘁𝗶𝗽: AI Max and PMax are the best way to ensure your ads show in these new experiences. Ensure your campaigns are powered by a strong data foundation and rich brand guidelines to deliver even stronger performance.
In 2026, your ads shouldn’t just show up… they should answer real customer questions.
🎥 Watch the clip to hear their reactions to these updates, their breakdown of its key benefits, and immediate steps you can take to future-proof your strategy.
#GML2026
@b_belmecheri Hi there. To get in touch with our direct support team, you may also reach out via "Contact Us" option at the bottom of the "Help" menu in your account. Appreciate your understanding.
@AbelAtlass54699 Hi Abel. Yes, searching for own ads even in incognito isn’t reliable. Instead, the best way to check the ad's position and see how it appears for specific search terms is to use the Ad Preview and Diagnosis tool. Learn more here: https://t.co/CVN0RtriMS.
How do you produce high-quality, on-brand creative assets - at scale - for every format and surface? 🤷🏻♀️
The new Asset Studio in Google Ads solves exactly that. Learn how to generate, test, and scale on-brand creatives in the latest Ads Decoded with @adsliaison ⬇️
https://t.co/uhFNltLCCv
@BadAINoData@BadAINoData Hi there. To expedite your request, please confirm if you have tried reaching out to our support team via this link: https://t.co/cL9qd40XSC? If you have already created a support case, kindly share the Case ID via DM for follow-up.
@DuvhaSun@DuvhaSun Hi there. You will find comprehensive details on how to report an ad and the necessary steps in our official Help Center article: https://t.co/DqLGZiOLJg.
@MGamble52 Hi there. Since you have already been in contact with our support team, please provide your Case ID via DM. Once we receive this information, we'll look into your existing case and work towards a resolution.
Want to drive more growth from your budgets? 🎯 Here is the modern measurement playbook from #𝐆𝐌𝐋𝟐𝟎𝟐𝟔 to drive performance: 👇
📈 1. 𝐃𝐚𝐭𝐚 𝐬𝐭𝐫𝐞𝐧𝐠𝐭𝐡
🔬 2. 𝐂𝐚𝐮𝐬𝐚𝐥𝐢𝐭𝐲
📊 3. 𝐔𝐧𝐢𝐟𝐢𝐞𝐝 𝐦𝐞𝐚𝐬𝐮𝐫𝐞𝐦𝐞𝐧𝐭
Explore everything we announced by visiting Accelerate with Google: 👇
https://t.co/Z4ypAWZ60T