Sergey Karapetyan

Building & growing apps. Google, Meta, ASA. No guru stuff.

[Sergey Karapetyan @s_karapetian]

@upbeat_dev 🔥

[Mehmet @upbeat_dev]

AdsKitty is almost production-ready 🐱

Soon you won't have to worry about running your Apple Ads campaigns. From picking keywords to adjusting bids, the AdsKitty ads engine takes care of it all.

Free plan:
• Track all your manual campaigns, up to $10,000/month in total ad spend
• 1 managed campaign, free

We're opening managed campaigns gradually, so early access is by email: [email protected]

Everyone who joined the waitlist earlier gets a serious discount. Thank you again for believing in this so early 🙏

[Sergey Karapetyan @s_karapetian]

PSA for devs running Google App campaigns (UAC): a manual approval doesn't stick.

My campaign got disapproved for a policy it doesn't violate. I appealed, support reviewed it by hand and approved it. It ran for 2 days, then the automated system disapproved it again. Nothing in the campaign had changed.

Why this hurts more than a regular ban: UAC needs uninterrupted data to learn. Every approve → ban cycle throws that away. Result: ~$1k spent, installs but 0 purchases, ROAS 0.
https://t.co/wmlQDADJov

@GoogleAds: if a human reviewed and approved an ad, the bot shouldn't be able to overturn that on the exact same ad.

[Sergey Karapetyan @s_karapetian]

Spent months building iSolve: https://t.co/IPbgtAG2il CPI on keywords that convert is ~$10 on ASA in the US. Google won’t even approve the ads.
Wish I’d known the install price before months of dev and debugging.

[Sergey Karapetyan @s_karapetian]

Been reading way too many stories about Apple dev accounts getting terminated lately

From now on, I'm the only one with App Store Connect access

[Sergey Karapetyan @s_karapetian]

@kaninomiz0shiru hey, I just use Claude skills + MCP now. Basically my own free version of something like WowKeywords. No adding keywords by hand, no hours of research. Claude pulls the data, finds the keywords and does the analysis for me

[Sergey Karapetyan @s_karapetian]

Bye Astro 👋

[Breeje Anadkat @BreejeAnadkat]

OTP animation you never knew you wanted. Until now.

[Sergey Karapetyan @s_karapetian]

@CristianRus4 @AppStore What is wrong with it?

[Sergey Karapetyan @s_karapetian]

@upbeat_dev You can send Apple info on how the user actually used your app, and they'll factor it in when deciding on a refund. You can also tell them whether you'd rather they approve or deny it.

[Sergey Karapetyan @s_karapetian]

@seraleev Time to build ☺️

[Sergey Karapetyan @s_karapetian]

@velozdev 💯 you gonna make it

[Sergey Karapetyan @s_karapetian]

Devs love to hate Apple’s fees, but forget Apple built this market. Users trust the ecosystem so much that even a simple indie app has a real shot at turning a profit.

[Sergey Karapetyan @s_karapetian]

@MartinTale So nice icon

[Sergey Karapetyan @s_karapetian]

@zzwitz 3–4 seconds right now, could probably be shorter. Here's the app if you want to try it:

https://t.co/IPbgtAG2il

[Sergey Karapetyan @s_karapetian]

@skepticalagency @GoogleAds @adsliaison Meanwhile, other similar apps on Google Ads

[Sergey Karapetyan @s_karapetian]

Hey @GoogleAds @adsliaison — I'm a solo dev. My app teaches kids math step by step (literally "understand the why" on the screenshots). Your bot flagged the ads as "enabling dishonest behavior". Appealed — now the same sentence is approved in one ad group and banned in another. Can a human look? DM?

[Sergey Karapetyan @s_karapetian]

@seraleev Doesn't apply to new apps though. Those still get the good old human review.

[Sergey Karapetyan @s_karapetian]

@upbeat_dev stop it, if it is exact match keyword

[Sergey Karapetyan @s_karapetian]

@Hsenju Copy isn't my bottleneck though, Claude already writes all my variants and I run the campaigns myself. The real bottleneck is a policy bot that thinks step-by-step homework help is cheating, and no ad tool fixes that.

[Sergey Karapetyan @s_karapetian]

App Review: 30 days → approved ✅
Google Ads: rejected for "Enabling dishonest behavior" ❌

Can't win 🙃