Upbeat Dev

Indie Dev · Hit $25K → Target: $50K in 28 days 🚀
Apple Search Ads · ASO

[Upbeat Dev @upbeat_dev]

Hit a new personal record today. Congrats are welcome 🙂

[Upbeat Dev @upbeat_dev]

I saw a developer who has two separate Apple developer accounts as a person, with a small change in the name. Is that allowed by Apple?

[Upbeat Dev @upbeat_dev]

@mcflyDev Good strategy, I think 🙂

[Upbeat Dev @upbeat_dev]

@mcflyDev Yes, definitely, it forgets a lot of stuff. Good luck, I'm a Kubbo user too 👍

[Upbeat Dev @upbeat_dev]

@mcflyDev I did but, you are connecting with users by introducing yourself. I think this made the difference

[Upbeat Dev @upbeat_dev]

@mcflyDev Yeah, but maybe they don't want to reveal roas 😅

[Upbeat Dev @upbeat_dev]

Quick lesson: You have to monitor ROAS at the keyword and search term level.

A practical example with actual numbers:

First image is a campaign's last 28-day metrics. ROAS looks meh.

Second image is the campaign's keyword breakdown. Do you see the problems?

We can make this campaign have really strong ROAS just by pausing some keywords. That's it.

Without monitoring revenue and ROAS at the keyword/search term level, you cannot be profitable with ASA.

[Upbeat Dev @upbeat_dev]

@mcflyDev You mean roas and revenue? I have connected it with revenuecat api on a custom solution. Apple search ads ui does not show it.

[Upbeat Dev @upbeat_dev]

@adel_ljaljic hard part is keeping the balance and keeping it going 😅

[Upbeat Dev @upbeat_dev]

June has been pretty good so far. 🤑

Ever tried. Ever failed. No matter. Try again. Fail again. Fail better.

[Upbeat Dev @upbeat_dev]

@Emmett_Deen @HonestCodelol It counts view-through installs. If your ads shown and user installs the app organically, it counts it as attribution. That's why I am always saying ignore Total metrics.

[Upbeat Dev @upbeat_dev]

Someone share their ASA metrics, let's all talk about them together 🤓

[Upbeat Dev @upbeat_dev]

@mcflyDev Yes, it helps organic a lot. And profit is bonus in that case.

[Upbeat Dev @upbeat_dev]

First two days of June so far.

After commissions and government taxes, my ROI is 10.9%.

I get my money 45 days later on average, and its cost is ~$3.

So if it goes like this, it will return $750 net in one month, for $7,275 ad spend.

Would you keep running these ads?

[Upbeat Dev @upbeat_dev]

@canonicalizedco You have keyword level ROAS, and you can see which search terms are triggered by those keywords.

So it won't be an exact value for search terms, but merging this data gives meaningful insights.

[Upbeat Dev @upbeat_dev]

@BratDotAI when I have an exit

[Upbeat Dev @upbeat_dev]

Hey, please change total metrics with the tap-through ones. Total metrics are telling nothing.

we need more data, but speaking current metrics:

tbh, your ttr is too low, if we think tap-through CRs are same with total, you can have less cpa by improving them. CR should be sth around 75%

[Upbeat Dev @upbeat_dev]

@HonestCodelol @Emmett_Deen You can ignore it, it is Total metrics. they are useless.

[Upbeat Dev @upbeat_dev]

@saifgeeky Yes, seeing different metrics and analyzing them helps us understand them better.👍

[Upbeat Dev @upbeat_dev]

@saifgeeky Yeah, it is paying itself after first month.

[Upbeat Dev @upbeat_dev]

@AkankshaBarma a custom one.