Hyunjong Choi

Subscription app growth, minus the fluff. GTM Lead @AirbridgeHQ. Attribution nerd, learning in public. Seoul, NYC 🌏

[Hyunjong Choi @0wenchoi]

apple ads keyword strategy: don’t fight for “fitness app.” fight for “leg workout for beginners”. long tail keywords convert higher and cost less.

[Hyunjong Choi @0wenchoi]

gottcha!! #Revenuecat

[Hyunjong Choi @0wenchoi]

@structured_app @RevenueCat Congrats!!

[Hyunjong Choi @0wenchoi]

i used to think ugc creators needed detailed scripts. now i send them the app and say “show me how you’d actually use this.” the unscripted ones always win.

[Hyunjong Choi @0wenchoi]

@heysatya_ @adrianabelarde see u tomorrow! I love Clucky!

[Hyunjong Choi @0wenchoi]

pricing your subscription app by gut feeling is gambling. look at what competitors charge in each country. $9.99/week in the us is normal. $7.99/week in southeast asia could be a dealbreaker.

[Hyunjong Choi @0wenchoi]

RAGA #Reveuecat

[Hyunjong Choi @0wenchoi]

love this approach. https://t.co/JamqfBh3Y8

[Praguni @pragunikumar]

as the person who ran airlearn’s ugc program for almost a year and a half, here’s why this worked:

> extremely bizarre visual that stopped the scroll almost instantly (reduced swipe-aways)
> comment bait, either through air saying something completely unhinged or through the creator struggling to say something very simple
> hyper-localised content across 25+ languages to tap multiple geographies at once and engineer virality
> turned a pain point into a comedic, relatable experience (big emotion + tiny problem = an even bigger joke, hence shareable)
> hit two audiences together, one that knew the language natively and one that struggled to learn it
> engineered brand recall because we distributed this same format across 500 creators
> people installed to see if air actually spoke like that with them

[Hyunjong Choi @0wenchoi]

founders: your first $1k in ad spend is not about roi. it’s tuition. you’re paying to learn which message resonates, which audience converts, and which creative dies.

[Hyunjong Choi @0wenchoi]

your tiktok ad’s first frame is the entire ad. if someone scrolls past it, nothing else matters. spend 80% of your creative energy on the first second.

[Hyunjong Choi @0wenchoi]

@JosephKChoi @Superwall i really luv your YT channel

[Hyunjong Choi @0wenchoi]

our growth team tracks one number obsessively: time from signup to first actionable insight. if a customer signs up and doesn’t see useful data within 24 hours, we’ve failed. everything we build is measured against that.

[Hyunjong Choi @0wenchoi]

@swifteves i find u!!

[Hyunjong Choi @0wenchoi]

@twostraws Heard about this at an indie iOS dev meetup during NYC App Week today. Such a cool service!

[Hyunjong Choi @0wenchoi]

if your churn is high, more installs just means more churn. retention is the foundation.

[Hyunjong Choi @0wenchoi]

if u a working on TT, go try this https://t.co/iRW51R2nJT

[Logan @loganstakeley]

How to avoid TikTok’s “AI-Generated” label 👇

The method I’ve found most effective:

1. Save your video to your camera roll.
2. Open the video and play it full screen.
3. Screen record it directly from your phone.
4. Trim the screen recording to remove any extra footage.
5. Upload the screen recording to TikTok instead of the original file.

Why I prefer this method:

-Most metadata strippers I’ve tried don’t work consistently.
-Screen recording creates a new video file.
-It can change or remove some original metadata.

[Hyunjong Choi @0wenchoi]

hard paywall vs soft paywall is not a design debate. it’s a business model decision. hard paywall means only paying users are customers. that clarity simplifies everything downstream.

[Hyunjong Choi @0wenchoi]

one of our customers, nightly, cut cpa by 18% w airbridge and ranked top 3 in japan’s app store. their team is tiny. they just had the right data at the right time.

[Hyunjong Choi @0wenchoi]

saas companies die in two ways.
1.building what nobody wants.
2.or building what people want and failing to distribute it.

[Hyunjong Choi @0wenchoi]

saas pricing tip: if nobody complains about your price, it’s too low.