Praguni

prev growth @ airlearn & cardboard

[Praguni @pragunikumar]

@avgspacelover entire Internet needs to try to become better at this 😭

[Praguni @pragunikumar]

as the person who ran airlearn’s ugc program for almost a year and a half, here’s why this worked:

> extremely bizarre visual that stopped the scroll almost instantly (reduced swipe-aways)
> comment bait, either through air saying something completely unhinged or through the creator struggling to say something very simple
> hyper-localised content across 25+ languages to tap multiple geographies at once and engineer virality
> turned a pain point into a comedic, relatable experience (big emotion + tiny problem = an even bigger joke, hence shareable)
> hit two audiences together, one that knew the language natively and one that struggled to learn it
> engineered brand recall because we distributed this same format across 500 creators
> people installed to see if air actually spoke like that with them

[DarkUGC.com @ugcdark]

crazy how a language app went viral by having its ai tutor bully people

27.8M views btw

[Praguni @pragunikumar]

@greatcucumher a team that had proper SOPs outlined, owners at every point of friction (onboarding, going live, content approvals), remembering that at the end of the day you’re also dealing with a human, and a system for tracking

[Praguni @pragunikumar]

@taniiishh simply because it worked, there was doubling down on it with more creative experimentation and tweaking happening in the backend to keep the content engine going at all times

[Praguni @pragunikumar]

@saurabh will take this as a sign to drop more knowledge bombs on X

[Praguni @pragunikumar]

@cryptogemguy yes, but now also focusing on picking up skills on other growth channels, will share along the way :)

[Praguni @pragunikumar]

@nikhilbhima this looks so cool, i wanna try, brb

[Praguni @pragunikumar]

@tejgw absurd visuals work

[Praguni @pragunikumar]

@shreyashm2906 an unhinged genz team

[Praguni @pragunikumar]

@himayankkkk @usecardboard @ishandeveloper @sxmawl cardboarded

[Praguni @pragunikumar]

@star_yutish https://t.co/cjhBvJEwLt

[Praguni @pragunikumar]

@enoughtanu this is so cute

[Praguni @pragunikumar]

@Adyasha8105 gamechanger

[Praguni @pragunikumar]

@abhi24771 xD

[Praguni @pragunikumar]

@nikhilbhima i used to lead UGC yes, but it was a team effort :)
worked there as an intern to a senior growth associate up until August this year

[Praguni @pragunikumar]

@twoclipping there’s wayyy more than 14 creators

[Praguni @pragunikumar]

opened twitter and I’m already in larp land

[Aayushiii @stfu_aayushiii]

Bangalore is the only city where your plumber might pitch you a startup.

- Auto drivers ask if your company is hiring
- Your Uber driver casually asks if you use Notion
- The chai guy at your coworking space knows what Series A means

At this point, Bangalore isn’t a city. It’s a startup simulation.

[Praguni @pragunikumar]

@zerosand1 christite ka christie bana diya bhai

[Praguni @pragunikumar]

why are cold DMs carrying my college trauma song

[Praguni @pragunikumar]

@ishandeveloper @usecardboard crazy