musa picked one of the most crowded categories on the app store, period trackers, and added one layer on top: a pet dragon
their entire UGC strategy revolves around it
a girl finds out something weird about her body -> her dragon explains it
930 videos, 522M views from organic UGC
this app makes $300K a month and keeps running the exact same scripts
one of the scripts that made them 65M views was this:
"my boyfriend tried to surprise me but he forgot we share this"
you can check their full UGC operation here for free
https://t.co/rt9i9nORPF
crazy how 3 language apps all went viral with the exact same hook
Pingo $500K/m = "why is spanish so hard"
Airlearn $400K/m = "why is indonesian so hard"
SakuraSpeak = "why tf is japanese so hard"
213M views off that one hook btw https://t.co/1uOgMXSgka
we went through the 200 most viewed organic UGC videos for apps (2.3B views)
here are the stats:
- 50%+ are under 13 seconds
- 33% are 13 to 30 seconds
- only 16% are longer than 30
- more than half have no talking at all, just text on screen
- 15% open on a shocked face, 14% on a crying one
- 77% are on TikTok, 23% are on IG
you can check full app UGC operations here for free
https://t.co/XeQjVWxuZx
apps for women are something a lot of builders miss out on
this period tracker made 522M views with organic UGC by giving girls a pet dragon that explains their body
930 videos from 100 creators
you can check their entire UGC operation here for free
https://t.co/1qFyPGjcdc
one of the biggest mistakes in UGC is posting on one platform and calling it a flop
this app scaled to $300K/m using organic UGC
their IG video did 9.7M, tiktok only 1.3M
on the other hand, another video did 137K on IG and 4.7M on tiktok
you can check their entire UGC operation here for free
https://t.co/mZHqYzHyaB
3. EQUALS, a music + social app
format:
- 8 sec vibe clip + one line that drops the app like a flex
you can check full ugc operations here for free https://t.co/1uOgMXRIuC
here are 3 apps that made 500M views each from organic UGC by spamming the same format
1. Couple Joy, a couples widget app
format:
- shock reaction -> widget showcase
This app's organic UGC generated 263M views with ONLY 9 accounts
their format:
- 5 sec text loops, so watch time stacks
- bf drama girls share = 2x the avg engagement rate
- the app's only in the caption, so they search it
you can check their entire UGC operation here 👇