What a week in Texas at #SASInnovate 2026. 🤠
We built it. We let it rip. And it was incredible.
Huge thanks to @melrobbins for an unforgettable Midday Reset, @dudeperfect for bringing the fun, and @GWR making it officially amazing.
But most of all — grateful for my team. 🙌
For 50 years, SAS has helped organizations around the world make better decisions through data, analytics and AI.
We’re honored to see SAS and CEO Jim Goodnight featured on the Forbes cover during this milestone anniversary year — highlighting not only where we’ve been, but where we’re headed next in the era of AI.
Click through to read the full Forbes piece: https://t.co/h7anz9kPrP
#SAS50
When @DABoysLax wins the state championship AND gets a cinematic recap like this...pure magic. 🏆 🎥
Huge thanks to @HammerGFX_ for capturing the season from the first game to the last. https://t.co/qc1jU9b6sN
@bkirizarry@DABoysLax@jonlantzy44 Couldn’t love this post any more. Perfectly said, Bria. So glad you were a part of it on the sidelines yesterday. You’ve been such a fierce supporter of Jon and the guys over the years. Grateful!
It was a championship moment and an emotional final game for both coaches, but 6-seed Durham Academy shocked Charlotte Country Day in overtime in the NCISAA D1 boys lacrosse title
Story, more photos to come: https://t.co/49lqJLnf4b
Legendary coach Jon Lantzy is going out on top.
Durham Academy's Curry Jennings scored in overtime to defeat Charlotte Country Day 6-5 and claim the NCISAA D1 boys lacrosse championship on Saturday. Durham Academy has a state-record 11 championships. Lantzy will be the athletics director at Christ School next year.
Story and photo gallery coming soon to HighSchoolOT.
Unlike most of today’s biggest AI companies, SAS—once America’s largest privately held software company—has always operated slowly, steadily and profitably. Competition from all sides and an upcoming leadership transition will test the company’s longstanding strategy.
Read the full story: https://t.co/3MyGToRrNG (Photo: Aaron Kotowski for Forbes)
State Finals bound. 🏆
Boys Tennis earns a comeback win and Boys Lacrosse dominates to send both teams to the state championships this Saturday.
🎾 Tennis vs. Charlotte Latin (TBA)
🥍 Boys Lax at Charlotte Country Day (1 PM)
Defend the home courts. Pack Charlotte.
#GoCavs
Jerry Seinfeld on why chasing your "passion" is embarrassing, and what to do instead:
Seinfeld pushes back against the popular advice to find your one great passion in life.
In his view, it's not just unnecessary, it's a little ridiculous.
"Let go of this idea that you have to find this one great thing that is my passion. My great passion with your shirt torn open and your heaving pec muscles. It's embarrassing."
Instead of chasing something dramatic, he offers a quieter alternative:
"Find fascination. Fascination is way better than passion. It's not so sweaty."
He explains why the heavy-breathing version of passion is actually counterproductive:
"Just be willing to do your work as hard as you can with the ability you have. We don't need the heavy breathing and the outstretched arm from your passion. It makes co-workers uncomfortable in the cubicle next to you."
Then Seinfeld offers what he calls his three real keys to life, no jokes:
"Number one, bust your ass. Number two, pay attention. Number three, fall in love."
@JerrySeinfeld elaborates on the first one:
"You obviously already know whatever you're doing, I don't care if it's your job, your hobby, a relationship, getting a reservation at M Sushi, make an effort. Just pure stupid… effort."
And here's the part worth sitting with:
"Effort always yields a positive value even if the outcome of the effort is absolute failure of the desired result. This is a rule of life. Just swing the bat and pray is not a bad approach to a lot of things."
Wrapping up an incredible #SASInnovate 2026, filled with new ideas, hands-on demos, unforgettable moments (yes, even bull riding) + connections that will last well beyond the conference. We even broke a world record along the way 🎉
Hard to top a week like this, but we can't wait until next year 📆
Guinness World Record achievement unlocked 🔓! Hundreds of #SASInnovate 2026 participants and Dude Perfect performed a perfectly timed double hive-five all around and became one concerted record-setting team. https://t.co/mJ7I6Cla19 @GWR
SAS CMO Jenn Chase chats with bestselling author and podcaster Mel Robbins at #SASInnovate. Robbins shares: "Thinking about what you need to do doesn't change your life -- action does. And it's the kind of action you don't want to do."