Grant Good @grantbgood - Twitter Profile

6 months ago

Being from the PNW, playing golf, and spending a lot of time around startups eventually led me to Radmor Golf. Over the last five years, golf apparel has blown up. Primo. Malbon. G/FORE. Manors. New brands everywhere. At this point, it’s honestly hard to keep track of who’s who and what’s actually different versus just a new logo and vibe. And this isn’t just a golf thing. Across apparel more broadly, newer brands have quietly taken real share from legacy players like Nike, Adidas, and Under Armour. You’ve seen it with Lululemon, Vuori, On Running, and others. Same playbook every time. Clear point of view. Focused execution. Products that feel current. The open question to me is whether golf is actually changing in the same way, or if we’re mostly just cycling through aesthetics while the underlying product stays the same. Radmor launched in 2020 with a pretty simple but uncomfortable belief: golf clothing is broken at the materials level. The brand was built around sustainability and the idea of being “Citizens of the Game,” as co-founders Scott Morrison and Bob Conrad describe it. Golf is played outside, in nature, yet most of the clothing worn to play it is basically plastic. That disconnect feels hard to ignore. Or at least, it should. Most golf apparel, and honestly most clothing in general, relies heavily on synthetic materials and microplastics. Awareness around that has picked up recently, but Radmor didn’t wait for it to become a talking point. They took a stance early and built the brand around it from day one. The real question is whether golfers actually reward that kind of decision. Do people care what their clothes are made of, or does sustainability only matter once performance, fit, and style are already nailed? What’s interesting is how Radmor approaches the product itself. The clothes are clean. Minimal. No loud logos. They look like what a modern golfer would actually want to wear, both on and off the course. Performance is there. The difference is happening under the hood, with recycled and plant-based materials instead of defaulting to virgin polyester. If those materials perform just as well, it makes you wonder why the rest of the industry hasn’t moved faster? Since launching, Radmor has grown quietly. They started direct-to-consumer and have expanded into pro shops and select retail partners. No massive celebrity endorsements. Just steady execution, word-of-mouth, and golfers who care about both performance and impact. That raises another question. Is quiet, disciplined growth actually the right approach in golf, or does every brand eventually need a much bigger marketing engine to really scale? Zooming out, does sustainability grow even further or stay as a niche differentiator? @SeattleRefined @radmorgolf @grantbgood @Maveron

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Grant Good

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