Thank you for making such a stunningly beautiful art piece for us! โค๏ธโค๏ธโค๏ธ
This art will hold such great memories for all the Heartache staff!
Commission done!! thank you so much Rye @GraphicAxe and to the members of the Heartache guild!!
@Pastel_Kawaii_A @aqw_aria @TsennyArts @PyyrosAqw
@jinZEthe3rd @MemesOrUs@Xeroxyx1@DigitalLurantis
Let's talk about the real purpose of doomposting, and who these videos are actually made for.
Every year, right before Genshin opens a new region, the same pattern repeats. Channels nobody has ever heard of appear out of nowhere with suspiciously high production value. Clean editing, pro thumbnails, confident narration. They introduce themselves "as a longtime Genshin player," then explain why the game has gone bad, why it's dying, why it's over.
Their points sound convincing for about thirty seconds, then collapse the moment you apply any actual thought, because the deeper these videos go, the more factually wrong they get.
These channels drop one or two videos, then vanish forever. And the exact same wave hits every local Hoyo creator scene at the same time. Different languages. Same talking points. Fully synchronized.
One guy doing this is an opinion. But when dozens of channels doing it, timed to every major content drop, then deleting themselves afterward. That's a planned, coordinated campaign.
And here's the part everyone misses:
Doomposting is not targeted at people who know the game. It's targeted at people who DON'T.
And it works.
I was on my friend's stream just earlier and he unironically asked me, "Do you still play Genshin? I heard it's dying." I told him the game is doing just fine. His answer: "huh, that's just what all the youtubers said."
He has never played Genshin. He has zero way to tell truth from lies. Every confident, well-produced video the algorithm fed him said the game is dead, so that became his reality. Most people accept the first thing they see and never look further. And even the ones who do? That first impression is already burned in. Doomposting doesn't need to convince YOU. It just needs to be the first thing a stranger sees.
In China, this tactic is called counter-marketing. You can't stop a competitor from advertising, but you CAN poison the algorithm around them. So when the new region trailer drops and a curious potential player searches the game, they get bombarded with "THE FALL OF" / "IT'S OVER" / "THE END OF" videos engineered to hook them in the first second. Every dollar your competitor spends on marketing now delivers fresh eyeballs straight into your wall of negativity. Traffic, redirected.
And whether it's the one-video ghost channels or the "creators" whose entire brand is built on slandering Hoyoverse, most of it grows from the same root, and that root has real money behind it. Paid corporate slander (้ปๅ ฌๅ ณ, literally "black PR") is a billion-dollar industry in China, and it only became fully, explicitly illegal under the law last year. That's also likely why HoYoverse is now suing Bilibili, and going after creators who took sponsorships from account-selling companies and competitor games while pumping out anti-Hoyo slander for traffic.
So the next time a brand-new channel with a Hollywood budget shows up two weeks before a region launch to inform you that one of the biggest live-service games on the planet is "dying," ask yourself one question:
Who was this video actually made for?
It's for People who's never played. It's for people who's just become interested. And it already working on them.
Not liking rwby is fine, but when its done with the idea that Monty Oum was anti progressive/LGBT and would be enraged at there inclusion I just feel confused. His big break through ended in Master Chief x Samus Yuri.
Hell, look at his first idea for Cinder Falls backstory
To folks confused how this is different from last year's news:
"Early writing and planning" is the step before a green light. The green light means having money and a studio set aside to produce the thing that they planned.
This is a concrete step forward. It will happen. #RWBY
RWBY Volume 10 has officially been greenlit!
Thank you so much for your patience, passion, and continued support throughout the years. We know itโs been a long wait, but trust us: itโll be worth it โค๏ธ๐ค๐ค๐
-Gets cancer
-Refuses someone paying for his treatment
-Cooks crystal meth
-Ruins his family & poisons a child
Congrats Vance Gilligan, you wrote the worst teacher representation possible
Monty Oum taught us that our greatest strength is the family we choose. Happy Birthday to the one who brought us all together and taught us to Keep Moving Forward, always. โค๏ธ๐น
To the OP that elicited this response from VIZ: Why are you jumping down the VIZ social media manager's throat over RWBY? They literally bought the show. Kerry confirmed they're writing Volume 10. They likely still have to animate the show after that, and they're gonna be at Anime Expo next month. Chill tf out. I know you have other shows & games to keep you occupied.
If they say nothing, people complain. If they keep drip feeding tweets with nothing substantial to show, people complain. Why are companies not allowed to work in silence until they ACTUALLY have something tangible to show? I'd rather they give a release window or even better, show a trailer when it's READY instead of tweeting nonsense that'll backfire on them.
Twitter isn't real life. This attitude of "we don't see what you're doing, therefore you're not doing anything" is an incredibly entitled way to act. I'm sure the cast and crew working behind the scenes just love being told that they've been sitting on their hands for the last two years lol.
And one more thing, stop comparing RWBY releasing annually like that was a good thing or should justify your complaining about "waiting" two years. If you've been around as early as Volume 2, you'd know that RWBY always needed more time than it was given, and many people worked down to the night before release to get these episodes finished. And the longer the show went on, the more unsustainable that business model worked for them (see World of Remnant and mid-season breaks)
VIZ, thank you for buying RWBY before Rooster Teeth shut down. I love the series so much and I know y'all have been cooking quietly these last couple of years, and it's greatly appreciated. We eagerly await the future of RWBY. Let's hope Anime Expo is the day we've waited for.