Grassroots Carbon

Nature-based carbon sequestration helping companies to reduce their carbon footprint while supporting American ranchers

[Grassroots Carbon @grassrootscarbn]

🌿 Exciting news today: We're thrilled to announce a long-term agreement with the Nature Based Solutions team at @Shell to empower U.S. ranchers to implement regenerative land practices. #Sustainability #ClimateAction

[Grassroots Carbon @grassrootscarbn]

brightest. Our thoughts and hearts go out to everyone impacted by this tragedy. We stand together, united in the spirit of resilience and solidarity. With heartfelt condolences and unwavering support - The Grassroots Carbon Team

[Grassroots Carbon @grassrootscarbn]

It is with heavy hearts that we acknowledge the devastating wildfires that have swept through the Texas Panhandle and Oklahoma, impacting many landowners, including some of our regenerative ranching partners.

[Grassroots Carbon @grassrootscarbn]

challenging period. If you are in need or have suggestions on how we can better assist, please reach out. Grassroots Carbon is a community, and together we can overcome even the toughest challenges. In times of adversity, we remember that the strength of our community shines

[Grassroots Carbon @grassrootscarbn]

Extending your grazing season can reduce feed expenses and boost profitability while fostering soil, plant, and animal health. So where do you start? Join our live discussion with a rancher who has the secrets!
Tues, March 5 at 12 p.m. CST
Sign up: https://t.co/DPeaJJXEJK

[Ed Byrne @edbyrne]

It’s not always wise to think long term. Sometimes the curse of long-term thinking is that nothing gets done in the short-term. Often you can achieve more, and learn more, from immediate action than working on big plans.

The carbon credit business is a good example of long-term thinking preventing short-term wins. Many purists demand permanence on a 1000 year scale. Solutions like Direct Air Capture could potentially meet that need, but with uneconomic costs (~$500 a ton) and an inefficient process (it takes a lot of energy to suck carbon from the air).

Nature based solutions - like regenerative grazing - can sequester carbon at low cost, immediately and ongoing. But it is impossible to guarantee 1000 year permanence with land.

Surely it would be common sense, if we imminently want to remove carbon from the atmosphere, to do everything we can? The enemy of the good should not be the perfect. In crisis-mode, we should do EVERYTHING.

On a positive note, sentiment does seem to be shifting, since the supply of 1000-year credits just isn’t available. Thank you Mr Market. (Disclosure: @SoilworksNC is an investor in @grassrootscarbn)

[Marton Kruppa /martonkruppa.bsky.social @martonkruppa]

Microsoft has signed a 30-year offtake agreement with US-based soil carbon measurement firm @grassrootscarbn for an undisclosed amount of carbon removal credits from grasslands in the US.
The deal will support ranchers to implement regenerative land management practices.
Currently, 41% of US grassland is used for livestock grazing, with the capacity to sequester over 500m tonnes of CO2/year. However, 95% of that grassland is managed conventionally, depleting soil carbon
https://t.co/BnNG6rQUhT

[ESG Today @EsgToday]

@Microsoft signs carbon removal deal with nature-based startup @GrassrootsCarbn

https://t.co/uG6hG839SD
#ESG #carbonremoval #naturebasedsolutions #regenerativeagriculture #netzero

[Grassroots Carbon @grassrootscarbn]

🐄 Our partnership goes beyond carbon – it's a commitment to regenerating native grasslands & empowering regenerative ranching. With Microsoft’s support, we're enabling land stewards who enhance soil health and ecosystem resilience! https://t.co/6957mUD7lZ

[Grassroots Carbon @grassrootscarbn]

Grassroots Carbon is excited to announce a commitment from @Microsoft to provide them with atmospheric carbon removal through soil carbon sequestration. Together, we're stepping forward for the planet's health and a sustainable future! 🌍 #CarbonCredits #SustainablePartnership

[Grassroots Carbon @grassrootscarbn]

Most ranchers already know healthy soil is essential to a productive agribusiness, but what is healthy soil and why is it such a key element? Join us Feb. 12 for a rancher-to-rancher discussion with Sunrise W Land & Cattle Sign up here:
https://t.co/uUTA8JmO7W

[Grassroots Carbon @grassrootscarbn]

How did a native New Yorker become the head of a company focused on regenerative agriculture? Read this Q&A with our CEO from the San Antonio Express-News about his background, foray into the regenerative movement, and the future for Grassroots Carbon.
https://t.co/jon7g3dcOk

[Grassroots Carbon @grassrootscarbn]

Thank you to the ranchers, partners, and businesses who have made what we do possible - so we can all make a mark toward a brighter future. Happy Holidays from Grassroots Carbon and cheers for a bright, healthy 2024!

[Grassroots Carbon @grassrootscarbn]

This land is capable of removing 500 million metric tons of CO2 annually.
Join us on this journey! 🚀 Learn more: https://t.co/OahmiU0tWv #Sustainability #ClimateAction #CollaborationForChange 🌿🌍

[Grassroots Carbon @grassrootscarbn]

🌿 Exciting news today: We're thrilled to announce a long-term agreement with the Nature Based Solutions team at @Shell to empower U.S. ranchers to implement regenerative land practices. #Sustainability #ClimateAction

[Grassroots Carbon @grassrootscarbn]

🐄 Over 350 million acres are dedicated to livestock grazing in the U.S. < 5% is managed regeneratively. Our goal is to increase that by working with ranchers with financial incentives, education, and support.

[Grassroots Carbon @grassrootscarbn]

We’re thrilled to introduce Grassroots Carbon’s new CEO, Brad Tipper. Read more about Brad here: https://t.co/0BW9BqCfGt

[Grassroots Carbon @grassrootscarbn]

Don't forget! Tomorrow at 2 pm CST we have an opportunity to talk with the ranchers who have transformed their watershed health. Join us for a live discussion with them and come with your questions! Sign up here: https://t.co/ldd0AI3KOS

[Grassroots Carbon @grassrootscarbn]

Join us and @dixonwater next week to discuss their success transforming watershed health. Come with your questions! Sign up here: https://t.co/9x4xV8sxHb #learning #regenerativeag