Mufaddal Sadriwala▫️

SEO Consultant & Speaker.
Tweets about #SEO and business growth advice.
Learning something new each day :-)

[Mufaddal Sadriwala▫️ @greatMuffi]

Are you completely new to #SEO & don’t have the budget for tools like Ahrefs, SEMrush, Screaming Frog, etc..?

This thread 🧵is for you:

If you are someone who is starting out with SEO and cannot afford Ahrefs, SEMrush, etc.. for your analysis, don’t worry!

[Mufaddal Sadriwala▫️ @greatMuffi]

SEOs were never really sure where we fit as marketers anyway.

Now we don't do marketing.

We just invent acronyms. 🏆 😭

/End

[Mufaddal Sadriwala▫️ @greatMuffi]

First it was SEO.

Then GEO. AEO. LLMO. The other day I heard HEO 💀

I think we should now get paid to invent acronyms

DEO - Dead End Optimization (ranking on an AI that nobody uses)

CEO - Confusion Experience Optimization (the current state of every client call)

/1

[Mufaddal Sadriwala▫️ @greatMuffi]

ZEO - Zero Click Optimization (congrats, you ranked. nobody visited.)

WEO - Whoever's Asking Optimization (just answer the question, mate)

JEO - Jargon Expansion Optimization (this post. this is JEO.)

/2

[Mufaddal Sadriwala▫️ @greatMuffi]

POV: they are talking about #SEO

[Lily Ray 😏 @lilyraynyc]

Big announcement! After 16 years in SEO, today I'm launching something I've been building toward for a long time. 🥳

Introducing Algorythmic: my new SEO and AI search consultancy.

For the past decade+, I've led award-winning SEO teams at agencies. I've spoken at ~100 conferences. I've spent thousands of hours analyzing Google algorithm updates, studying E-E-A-T, and more recently, figuring out how brands can show up well in AI-driven search.

Now I'm channeling all of that into something of my own.

Through Algorythmic, I'll be selectively working with brands 1:1 on SEO consulting, AI search optimization (AEO/GEO), E-E-A-T strategy, content quality audits, Google Discover, algorithm update recovery, hourly training, and more.

I'm also excited to announce that as part of this launch, I will be continuing my role as VP of SEO & AI Search at Amsive, where I still oversee an incredible team of 30+ SEO experts (who won "Best Enterprise SEO Team" in 2025, according to the Search Engine Land awards!).

Algorythmic will allow me to take on solo projects that are a strong personal fit for my skills and experience.

Check out the comments for the link to my new site.

BTW, if you're curious about the name Algorythmic: it's a mashup of "algorithm" and "rhythm." If you know me, you know those are the two things that have defined my entire life (especially 'rhythm'). The full origin story (involving a fictional SEO-themed deli my Amsive team created in 2019) is on the blog - link also in comments.

I'm being very intentional about the work I take on through Algorythmic. If you think we'd be a good fit, I'd love to hear from you. Check out the new site and get in touch!

[Brodie Clark @brodieseo]

Heads-up: there is something bizarre going on with Google Search Console data right now.

Similar to the changes that came to light after the disabling of &num=100, impressions are again skyrocketing for specific surfaces on desktop.

For example, using the 'merchant listings' search appearance filter, which has historically been independent of the influence of rank trackers (because of an impression being recorded only after a grid result is selected), is now a mess.

Across several large-scale eCommerce sites, CTR data is no longer accurate for desktop, with there now being many queries appearing that are clearly related to tools, with significant increases in impressions from this past week in particular.

But it doesn't just seem to be rank trackers that are causing the inaccurate data; I'm also seeing the consistent appearance of a "product" query for several unrelated businesses. That query does not trigger a merchant listing-related result, so it makes no sense.

As a side note, I'm also seeing similar within Google Images when using the 'Images' filter, where desktop impressions are again very out of whack. Because tracking standard organic listings is now more complex for scrapers, it seems like they're now looking to more untapped surfaces, such as product grids and Google Image results for insights in tools.

As I mentioned, the scraper services only seem to be part of the issue. I'm seeing far more data inaccuracies than I have in the past for these two surfaces. It would be great if the Google Search Console team could look into this, as it now makes our datasets less useful, especially within the eCommerce segment.

[Mufaddal Sadriwala▫️ @greatMuffi]

@ThebilalSEO Details

[Mufaddal Sadriwala▫️ @greatMuffi]

🥺

Credit: reddit

[Wil Reynolds @wilreynolds]

Another reason why GEO and SEO are different... SEO was easier to frame as performance marketing because of it's influenceability and trackability.

GEO is way different, Gemini 3's cut off date is Jan 2025, meaning any work you did over the last 11 months isn't impacting answers from training data, so influenceability is way different than Google search.

Trackability is just as hard, cause the answers you do influence early in the funnel you no longer get clicks (credit) for. This is a convo we need to have.

SEO is definitely a performance channel, but is
GEO? and if it isn't how do we measure our impact and commicate that to people who hired us assuming this is "just like SEO"?

How should we be thinking about this?

Here's a few thoughts swirling around my head: https://t.co/ImLCE36gAS

[Lily Ray 😏 @lilyraynyc]

Oh I WILL be keeping tabs on this 🍿

[Pedro Dias @pedrodias]

Google is getting ready for intent analysis on steroids!
For someone in SEO, this research signals a shift in how search engines and operating systems might understand user intent before a query is even typed.

[Mufaddal Sadriwala▫️ @greatMuffi]

One of the things where @ChatGPTapp outperforms @GeminiApp is voice search

Gemini is literally worst at this and the speech detection is not accurate

Something to be fixed as P0!!

[Monami @monami_ai01]

Untapped Goldmine: YouTube Shorts

12 days. 11.7M views. $16.7K in ad revenue.

All I do? Cut trending long-form videos into short clips.

AI handles editing + uploads.

Almost no one is monetizing Shorts

Reply " SHORTS " like & Retweet — I’ll DM you Follow Me

[Mufaddal Sadriwala▫️ @greatMuffi]

@monami_ai01 Shorts

[Robert Smith @robertsmith_ai]

This is WILD. 🤯
A faceless AI channel Robo Reels is pulling in $20K+/month just posting simple AI-generated character videos.

22M, 12M, 11M views — no camera, no talking, all AI.

Want the full guideline ?

❤️ Like
🔁 Repost
💬 Comment “REELS” ( must follow me to get DM)

[Mufaddal Sadriwala▫️ @greatMuffi]

@robertsmith_ai Reels

[Nick Fox @thefox]

Super excited that our state of the art virtual Try On experience has started rolling out to Australia, Canada & Japan -- plus, we're expanding it to shoes everywhere it’s live! Try it out: shop on Google > upload a full-length photo > "try it on" 👟 https://t.co/YvvJOkwm3O

[Shaun Anderson @Hobo_Web]

🚨 Google's "Goldmine" system leaked - Your <title> tag is just a suggestion. Goldmine scores your title against alternatives from H1s, internal links & more, then NavBoost judges it by user clicks. Optimise for "signal coherence" & "satisfied clicks" to win! https://t.co/y26J8HPW5G

[Gisele Navarro @ichbinGisele]

The growth of @ThisHouseFresh has started to be shared and discussed by SEO professionals.

A message for those websites still gone from Google results:

HouseFresh is not an “SEO recovery.”

We worked very hard on a lot of things -- SEO wasn’t one of them.

Save your money.

[Chris Long @chris_nectiv]

SEOs, I've been DYING for someone to write this.

This article maps E-E-A-T attributes to actual factors found in Google's API leaks: