@AdvisorJohn Does this actually work, John?
The conversion rate has to be extremely low.
My team could hit the phones for two hours with a targeted text and voicemail campaign and generate significantly more reaconversations—and actual sales.
Wow-
I wish that were the case, but this really doesn’t change much in practice. Most 401(k) plans already allow access to funds for a primary home purchase, typically with penalties and restrictions. So from a real-world standpoint, I don’t see how this materially improves the situation or creates a meaningful new benefit.
@gas_biz@Micro2Macr0 We have tried 40 year loans and they flop for the exact same reason. It doesn’t really make anything more affordable. It makes it a lot more expensive for the home owner. Lots of interest.