Greg Bernhardt 🐍🌊

SEO for @Shopify | Founder: and | ML, NLP, AI, Data, SEO | Find me at:

[Greg Bernhardt 🐍🌊 @GregBernhardt4]

@glenngabe Also could just be marketing?

[Greg Bernhardt 🐍🌊 @GregBernhardt4]

My GSC generative AI impressions are sky rocketing but clicks are still trending down. Is that a win? 🙃

[Greg Bernhardt 🐍🌊 @GregBernhardt4]

@suganthan what is it?

[Greg Bernhardt 🐍🌊 @GregBernhardt4]

@simonw not wild. the term is white labeling.

[Greg Bernhardt 🐍🌊 @GregBernhardt4]

@cyberandy The term is white label.

[Greg Bernhardt 🐍🌊 @GregBernhardt4]

Physics Forums has a fresh new style.
https://t.co/SqI4OhOwRR

[Greg Bernhardt 🐍🌊 @GregBernhardt4]

I'm no rocket scientist, but none of this sounds correct 🙃

[Greg Bernhardt 🐍🌊 @GregBernhardt4]

@VeryWellVersed unless I misunderstand, this reads a bit toxic

[Marco Foster @MarcoFoster_]

John C. Reilly: “Why aren’t people on the right wing concerned about human rights? They’re human too. Elon Musk says don’t be fooled by the empathy trap. Empathy is not a trap, empathy is a superpower. It’s what makes human beings exceptional, our ability to look outside ourself”

[Greg Bernhardt 🐍🌊 @GregBernhardt4]

@RyanJones bulk up your agents.md

[Greg Bernhardt 🐍🌊 @GregBernhardt4]

@RossHudgens 30% of the way there

[Greg Bernhardt 🐍🌊 @GregBernhardt4]

@glenngabe bad PR is bad PR

[Greg Bernhardt 🐍🌊 @GregBernhardt4]

Bing Webmaster Tools can stay a step ahead of GSC by offering AI Performance export via API. @facan

[Greg Bernhardt 🐍🌊 @GregBernhardt4]

@MarkPreston1969 checkmate Google

[Greg Bernhardt 🐍🌊 @GregBernhardt4]

I’m a little taken back by SEOs breathing a sigh of relief that AI Mode wasn’t announced as default when what I watched from Google IO goes far beyond AI Mode. Agents, Protocols, AI search are all lining up to make websites/tools marginalized in a paradigm shift way.

[Greg Bernhardt 🐍🌊 @GregBernhardt4]

@YourAnonNews A suit with flip flops????

[TBPN @tbpn]

After several years of declining search traffic, Condé Nast CEO @rogerlynch has directed all the company's brands to operate as if search traffic to their properties will be zero.

He says the era of turning search and social media traffic into profitable businesses is gone.

And that if you run a media business that doesn't have an authoritative brand, a very strong niche, or a direct audience, you're going to be fighting hostile algo changes all the way down.

He describes a recent board meeting:

"We took a snapshot of search results from seven or eight years ago. And what you saw were a few sponsored links, then the ten blue links."

"Do the same search today, you get an AI overview, then you get rows and rows and rows of commerce links, then you get sponsored stuff."

"Each of the last three years, we would do our budgets, and we'd put forecasts in of search traffic declining. Because we'd seen the pattern of algorithm changes. And generally those algorithm changes were negative."

"Every year, our search traffic was down more than we had forecast. So last year I told our teams, 'Assume there's no search.' You have to have your businesses planned as if search is zero. We don't expect it to be zero, we expect it to be a single-digit percentage of our traffic."

[Greg Bernhardt 🐍🌊 @GregBernhardt4]

@rustybrick Mostly because F Elon

[Greg Bernhardt 🐍🌊 @GregBernhardt4]

@RyanJones Herman Miller Aeron Chair. I'll never go back.

[Greg Bernhardt 🐍🌊 @GregBernhardt4]

@RyanJones don't overthink it, just ask gpt5.5 😁