Greg Swan

Content Marketing Specialist @tinuiti, where our mission is to help grow the world's leading brands across today's digital channels.

[Greg Swan @GregDSwan]

What are the top brands testing to grow their email marketing revenue? Join @Tinuiti & @Klaviyo experts on 6/19 https://t.co/dpiaWyZrNA

[Greg Swan @GregDSwan]

What is the best method for prospecting on Facebook? @Tinuiti took a deep dive into the last twelve months of prospecting data to identify the top performing tactics and patterns for success on #Facebook. https://t.co/OdFG4IPa9c

[Greg Swan @GregDSwan]

Miss the big announcements from #Google Marketing Live last month? Big changes are coming to Express & Shopping, including new ad formats and placements that connect touchpoints across the funnel. #tinuiti https://t.co/LaLjKnXSFr

[Greg Swan @GregDSwan]

Did you know that you can use #AmazonDSP -- even if you aren't selling on the Marketplace? Learn how to leverage Amazon's trove of customer data to build awareness, find new customers, and retarget high value segments with @Tinuiti experts on 6/12 https://t.co/oirEqokF43

[Greg Swan @GregDSwan]

#Amazon recently announced an update to their keyword #targeting features for sponsored #brands. Check out the changes on the @Tinuiti blog! https://t.co/wwmhwF8YfY

[Greg Swan @GregDSwan]

Are you still treating new & returning customers the same? Unsure about where you should allocate budget across the funnel for long-term customer growth? Or what KPIs to measure acquisition success? Learn it all from #tinuiti experts on 6/6 https://t.co/EBodSC68EA

[Greg Swan @GregDSwan]

As the 1-day shipping war between #Amazon and #Walmart heats up, all eyes are on the sector most ripe for ecommerce growth: #grocery & #cpg. https://t.co/WJqGakYPmy

[Greg Swan @GregDSwan]

Last month the industry’s top brand marketing leaders, digital strategists, and platform partners gathered at @Tinuiti’s 2019 Digital Growth Summit. What a day it was! Here’s a quick look at some of the event highlights and actionable takeaways. https://t.co/eOHGbca7Tm

[Megan Leer (she/her) @MeganLeerPR]

Thanks, @NatchCom for citing the new #Amazon study from @CPCstrategy, now part of @EliteSEM

[Greg Swan @GregDSwan]

Creative remains the largest strategic differentiator when competing for users on today's busy social channels.

Come learn strategies on how to create, test, and optimize your creative on both #Facebook and #Instagram with @Nanigans & @EliteSEM tomorrow!

https://t.co/A7HOwtzlCu

[Nanigans @Nanigans]

Looking to optimize your #Facebook and #Instagram ad creative? @Nanigans and @CPCstrategy have you covered in a webinar on March 26! Sign up now for helpful tips on ad creative production and testing. https://t.co/JEuWXsI4xW

[HubSpot @HubSpot]

There are over 400 million Instagram users creating Instagram stories every day. #Grow your Instagram presence by using stories to:
1. Post footage of an office event.
2. Post breaking news about your industry
3. Demonstrate your product.
4. Promote a company event.

[Tinuiti @Tinuiti]

Our team cleaned up @pubcon's Interactive Marketing Awards! @EliteSEM took trophies for Best PPC Campaign, Best Interactive Marketing, Non-Profit, + shortlisted for Best SEO Campaign for work with @AmericanCancer and Best Email Campaign /w @brooksrunning

https://t.co/NhakIPOTrQ

[Dalton Dorné @daltondorne]

This #InternationalWomansDay has me thinking about the future. #GenZ women are a force to be reckoned with, check out our #infographic on the #future of female commerce #BalancedForBetter @EliteSEM @CPCstrategy

[Megan Leer (she/her) @MeganLeerPR]

#GenZ is on track to outnumber #millennials, and they’re poised to shake up the workforce & the economy. What can brands do to appeal to this up and coming generation? Check out this infographic from @CPCstrategy #InternationalWomensDay #BalanceforBetter

[Greg Swan @GregDSwan]

Google Introduces Shoppable Image Ads

https://t.co/Ovwn4U3SnQ

"This is an exciting new inventory source in the evolution of Google Shopping. The expansion to Shoppable ads on Images continues to solidify Shopping as a full-funneled medium."

#google #marketing #ecommerce

[Greg Swan @GregDSwan]

10 Simple but Effective Customer Engagement Strategies

https://t.co/ztxbCjCcNy

Storytelling and starting conversations is key to addressing customer interests while making your brand marketing interactive and valuable in 2019.

#marketing #customerengagement #ecommerce

[Greg Swan @GregDSwan]

Why Advertisers Need To Renew Focus On Creative Performance

https://t.co/rDoxbSEcym

As targeting overlap and competition for eyeballs causes diminishing returns for advertisers, it will be creative performance initiatives that differentiate brands and marketers.

#marketing

[Greg Swan @GregDSwan]

Email Marketing Automation Strategies For 2019

https://t.co/SmtXcC7z71

"Customers respond positively to tailored messaging based on purchases, preferences, and other behavioral and lifecycle stages, and engagement and revenue naturally follow."

#email #marketing #ecommerce

[Greg Swan @GregDSwan]

@slylikeasmeagol @CPC_Tara

[Nanigans @Nanigans]

Facebook ad budgets dedicated to the popular Stories format have grown 124% in the past year. https://t.co/6tRbTSpbrN