Today we're announcing that Nanigans has sold its social #advertising business to @Sprinklr, but will continue investing in its #incrementality platform. Read all about it. https://t.co/jjvpdBG5o4
#CMOs are in a ‘desperate fight for survival,’ according to a new Forrester report. Read more in our performance #advertising news roundup. https://t.co/67vZbioQkZ
More companies are seeing an opportunity to help shoppers and founders make sense of this increasingly complicated DTC (direct-to-consumer) landscape. https://t.co/Jnky0k3E6p
In Q3, direct response #marketers on #Facebook continued dedicating much more ad budget to video ads than image ads. Get the full story in our latest Facebook #advertising benchmarks report. https://t.co/rB0dm6GIdD
If the Facebook/Instagram newsfeeds are your only advertising channels, maybe it’s time to think outside the box. #newsfeedadvertising#facebook#instagram https://t.co/58naaBI0Cj
Facebook ad automation technologies target users with the scale and accuracy beyond human capability. Yet not all features of @Facebook ad campaigns should be left to algorithms. https://t.co/2itWlFeaWv
With average @Facebook newsfeed CPMs in the $8 – $10 range, newsfeed #advertising is becoming too expensive and competitive for most brands. https://t.co/9AGtxku4kx
Retailers including @articlemodern and @NatoriCompany discuss the #marketing landscape and what channels they're using to engage customers. https://t.co/u02B7RS9ex
A new report shows that 2019 ad spend in the U.S. is increasing at a faster rate than previously forecast, raising from 3% growth to 4.1% growth. https://t.co/Rk0fRCZEc8 @adage
With average #Facebook feed CPMs at over $10, advertising exclusively in the feed has become too expensive and competitive. Thankfully, Facebook offers ways to extend advertising beyond the feed. https://t.co/9gowBi0RZ0
If you’re a DTC brand starting out, your best best is to compete in one of the 15 industries listed in our infographic. https://t.co/arzn5ARElR #ecommerce#retail