Greg

Ex-agency marketer turned brand guy. Big baseball fan. Trying desperately to log off since 2011.

[Greg @gregtelford]

"Perhaps “AI slop” is really a way of expressing that it’s difficult to identify the intent behind the form. By that definition, humans are very capable of generating slop, too; generative AI has simply lowered the entry barrier for creating intentless form."

[Caleb Gross @noperator]

https://t.co/gOSvgSg8kv

[Greg @gregtelford]

@tobi @jforjacob Pretty amazing that you have the ability to see the data on this granular of a level

[Greg @gregtelford]

@Jared_Gardner @BlueJaysDad A pretty good starting pitching prospect for the literal best relief pitcher in MLB doesn’t really feel like a win-win to me

[Mike Nellis @MikeNellis]

Don Jr. finding out his dad has time for a Knicks game but not his wedding.

[Greg @gregtelford]

@StlllWest It is interesting to me that they always talk about valuing continuity but made a change to the person that runs the draft. Speaks volumes, they knew they had to shift gears and change strategies

[Greg @gregtelford]

@1800ghostman 😂 what episode is this?

[Greg @gregtelford]

This changes everything

[Bat Vibes @BatVibes]

Have you ever thought about the Pokémon definition of a “poacher”? It's basically just a dystopian corporate monopoly.

In the lore, you are branded a poacher simply for using nets, traps, or cages instead of a Poké Ball.

The entire system is a massive "Big Brother" compliance checkpoint:
• The Tech Monopoly: The law basically mandates that you must use patented corporate technology to legally interact with wildlife.
• The Global Registry: The real crime isn't the catch itself—it is dodging the database. Poké Balls automatically tag every capture to a centralized Trainer ID grid. Catching a Pokémon with a net keeps it completely untraceable and off the books.
• The Safari Loophole: People claim poachers are criminals because they over-hunt, but Ash caught an entire herd of 30 Tauros in a single afternoon. Because he paid a corporate entrance fee and used officially licensed Safari Balls, it was perfectly legal.

The Pokémon League just wants absolute regulatory control over a heavily monetized digital capture grid.

[Greg @gregtelford]

Important for marketers to understand in today’s algo-driven distribution system

[Rachel Karten @milkkarten]

algorithms have collapsed time, prioritizing relevance over post date. @mattstasoff suggests making your campaign rollout deck and then shuffling it. what do you see first? does it make you want to see more? if it leaves you feeling nothing, perhaps it doesn’t belong.

[Greg @gregtelford]

What an edit!

[Colorado Avalanche @Avalanche]

For our city.

[Greg @gregtelford]

@JohnnyGiunta_ He legit can’t hit it out of the infield

[Greg @gregtelford]

@Gate14Pod @JohnnyGiunta_ @BET99ON Avery will win but it will be closer than expected because he is fresh off of a bachelor party

[Greg @gregtelford]

@JoshuaHowsam 5 years ago the catcher would have just thrown himself in front of the plate. Unfortunately I think this is a negative side effect of the new rules

[͏Matthew Grimes @matthewwgrimes]

I always try to keep a wide angle lens on me during games just in case a play comes flying towards me. So far in my few seasons shooting baseball, no one has ever really come close. Last night Wilson Contreras gave me a scare on back to back at bats!

[Greg @gregtelford]

An important read

[Katie Chiou @katiewav]

https://t.co/hKzHeqohDg

[Greg @gregtelford]

Chills. What a story

[Clint Hurdle @ClintHurdle13]

I kept this story in my pocket for a long time....

In Pittsburgh, September 15th is Roberto Clemente Day.

Every year the whole organization fans out across the city. It's like Christmas. Roberto's family is there, Vera and the boys.

My first year as manager was 2011. We celebrated. We shook hands and moved on.
We didn't win.

19 consecutive losing seasons.

2012 rolls around. Same day, same celebration. We had another losing season, our 20th consecutive.

After the ceremony, Roberto Jr. walked over.

"My mom wants to talk to you."

We went into the dugout. Me, Vera, and her three sons.

She spoke in Spanish. I played four years of winter ball so I understood enough. She wasn't angry, but she was passionate. And I kept hearing Roberto's number come up.

Roberto Jr. translated.

"My mother wants you to know that there cannot be a 21st losing season. That was Roberto's number. It would be a disgrace to his legacy."

She was staring right at me.

Before I could even think about what to say, words came out of my mouth:
"I promise you, Vera. That won't happen."

Roberto Jr. looked at me and said, "You made my mom a promise. I hope you can keep it."

I said, "I hope I can keep it too."

I didn't tell my coaches. I didn't tell the players. I told my wife. That was it.

The next year, 2013, we broke the consecutive seasons losing streak. Ended it at 20.

On Roberto Clemente Day that September, Vera came walking across that field.

And I probably got one of the most meaningful hugs I've ever received in my life.

The players did all the heavy lifting. I just got the hug.

Some promises are worth making before you know if you can keep them.

@Pirates

[Greg @gregtelford]

Your inbox is a tax on your time and capacity to think creatively

[Tomasz Tunguz @ttunguz]

Nobody will open Gmail five times a day in five years.

The average knowledge worker receives 121 emails per day. That's one every four minutes during working hours.

The inbox is a conveyor belt that keeps accelerating. You open Gmail. You read. You decide. You respond. One at a time. But the belt doesn't wait. It just moves faster.

Today's triage is generic : "This is from your boss. I need to work on that today. Next. Spam. Archive. Spam. Archive. Newsletter, read & archive." Tomorrow's is personal. User-defined skills & rules. Programming in English that encodes your priorities, your relationships, your workflow.

A receipt arrives & forwards itself to the expense platform before you see it. An inbound lead hits the CRM, gets scored, & a draft proposal waits in your outbox. The workflow starts the moment the email lands.

Then there's the archive. Years of context about every relationship, commitment, & decision you've made. That history becomes a personal context layer that informs how your AI handles the next message. On-device models process sensitive messages privately.

The inbox disappears. What remains are the 6 messages that actually matter.

https://t.co/qNLrpCHqLm

[Tomasz Tunguz @ttunguz]

Nobody will open Gmail five times a day in five years.

The average knowledge worker receives 121 emails per day. That's one every four minutes during working hours.

The inbox is a conveyor belt that keeps accelerating. You open Gmail. You read. You decide. You respond. One at a time. But the belt doesn't wait. It just moves faster.

Today's triage is generic : "This is from your boss. I need to work on that today. Next. Spam. Archive. Spam. Archive. Newsletter, read & archive." Tomorrow's is personal. User-defined skills & rules. Programming in English that encodes your priorities, your relationships, your workflow.

A receipt arrives & forwards itself to the expense platform before you see it. An inbound lead hits the CRM, gets scored, & a draft proposal waits in your outbox. The workflow starts the moment the email lands.

Then there's the archive. Years of context about every relationship, commitment, & decision you've made. That history becomes a personal context layer that informs how your AI handles the next message. On-device models process sensitive messages privately.

The inbox disappears. What remains are the 6 messages that actually matter.

https://t.co/qNLrpCHqLm

[Greg @gregtelford]

@harleyf @seedhealth I also love how Seed's brand extends into their packaging. Compostable materials and foam packing that disintegrates with water! Very cool

[Greg @gregtelford]

@AveryChenier @JohnnyGiunta_ Johnny and Avery work grounds crew 👀 hopefully they get to join in mid game

[Greg @gregtelford]

Love stories like this about the craft behind the position

[Elise Menaker @EliseMenaker]

The standard way to hold your glove is a thing of the past...

Ian Happ shows me the hand positioning most guys use in MLB today: