Greg Van Horn

Sharing 20 years of advice and feedback starting, failing, starting again and scaling bootstrapped businesses.

[Greg Van Horn @GregVanHorn]

I started and failed at 4 businesses in my 20s. Today I’m the founder $100M / year bootstrapped business here is what I learned along the way
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[Greg Van Horn @GregVanHorn]

@sydor_greg Tech/SF really driving the market

[Greg Van Horn @GregVanHorn]

@danielcberk @X I dream of a sushi bill for 2 people under $150

[Greg Van Horn @GregVanHorn]

Check them out
https://t.co/EKTRgUdh5B

[Greg Van Horn @GregVanHorn]

Shout out to @TigranGertz his landscaping company is putting on master class right now on IG for viral content

Would make @theisaacmed blush.

[Greg Van Horn @GregVanHorn]

@LasVegasFill I love Mott but I think Red Plate at Cosmo gives it a run for the money.

But love the little spin trick Mott does with the hoisin/sesame sauce

[Greg Van Horn @GregVanHorn]

@nickgraynews Definetly frying pan.

Let me know if you need other aspen / basalt recos.

Snowmass concert tonight is fun!

[Greg Van Horn @GregVanHorn]

@sydor_greg @happytrader69 If pilot is getting kick backs and you’re saving money do you really care?

[Greg Van Horn @GregVanHorn]

@shivsakhuja Goose

[Greg Van Horn @GregVanHorn]

We have 3 different “models” we’re testing I would say across each one there is a 30% success rate of the output beating control.

However it creates a lot of new ideas that human on our team then builds on and those have won pretty consistently.

TLDR: it works well for ideation and iteration.

[Greg Van Horn @GregVanHorn]

@drewfallon12 For business owners they are tax efficient and a great way to get liquidity without selling.

[Greg Van Horn @GregVanHorn]

@holmisthename Guide

[Greg Van Horn @GregVanHorn]

@pitdesi Just up the budget a bit and do White Desert
https://t.co/LyIzXc8jZu

[Greg Van Horn @GregVanHorn]

@jordanmenard But also have fun in your 20s.

[Greg Van Horn @GregVanHorn]

@WisprFlow @oasisdevices Between this and oura

[Greg Van Horn @GregVanHorn]

@MWLakeHouse @MediaKing @Seanfrank Yes that market is undefeated.

At a certain NW you want some diversity in asset class that doesn’t float up or down so visibly.

And most important a place to host your kids and keep them and their spouses close.

[Greg Van Horn @GregVanHorn]

@oliverbrocato The cheat code is going deep vs wide.

When I was younger I thought all businesses were the same.

While they look that way you don’t really become an expert until you go through a few cycles.

Learn the rules of the game, master it and then play it again and again.

[Greg Van Horn @GregVanHorn]

@MWLakeHouse @MediaKing @Seanfrank Two but great real estate market, carrying costs are high but great upside market

[Greg Van Horn @GregVanHorn]

@MediaKing @Seanfrank Two homes in aspen
House on the ocean in Delray Beach
Big boy jet

That spend gets easy

[Greg Van Horn @GregVanHorn]

@bandholz He has multiple $25m + houses but that’s low cost before factoring in private aviation costs.

[Greg Van Horn @GregVanHorn]

@MediaKing @danielcberk Same.